This document is a political monitor report from Ipsos MORI dated August 2014. It contains summaries of polling data on topics such as the UK economic outlook, which party leaders UK voters would prefer to spend time with on holiday, views on David Cameron's response to the Gaza conflict, and levels of concern over the rising cost of living. Contact details are provided for further information.

1. POLITICAL MONITOR
August 2014
Contacts: Bobby.Duffy@ipsos.com
Gideon.Skinner@ipsos.com
020 7347 3000

2. The economy

3. 3
0
10
20
30
40
50
60
70
80
Nov-04
Feb-05
May-05
Aug-05
Nov-05
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Aug-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Nov-13
Feb-14
May-14
Aug-14
Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014
Improve
Stay the same
Get worseImprove
Don’t know
Get worse
Stay the same
August 2014
EOI = +32
51%
26%
19%
4%

4. 4
-80
-60
-40
-20
0
20
40
Nov-97
Feb-98
May-98
Aug-98
Nov-98
Feb-99
May-99
Aug-99
Nov-99
Feb-00
May-00
Aug-00
Nov-00
Feb-01
May-01
Aug-01
Nov-01
Feb-02
May-02
Aug-02
Nov-02
Feb-03
May-03
Aug-03
Nov-03
Feb-04
May-04
Aug-04
Nov-04
Feb-05
May-05
Aug-05
Nov-05
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Aug-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Nov-13
Feb-14
May-14
Aug-14
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: c.1,000 British adults each month
+7
-46
-56
-48
+23
The Ipsos MORI Economic Optimism Index
Index(getbetterminusgetworse)
-64
Source: Ipsos MORI Political Monitor
+32

5. Holidaying with the leaders?

6. 6
Leaders who voters most want to spend time
with on holiday
Which one of the following leaders, if any, would you most like to spend time with on holiday?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014
40%
15%
15%
26%David Cameron
Ed Miliband
Nick Clegg
None of these

7. 7
Leaders who voters least want to spend time
with on holiday
Which one of the following leaders, if any, would you least like to spend time with on holiday?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014
9%
18%
37%
28%David Cameron
Ed Miliband
Nick Clegg
None of these

8. David Cameron’s response to
Gaza

9. 9
David Cameron’s response to the Gaza conflict
I now want to ask your views about the recent conflict between Israel and Palestine in Gaza. Which of the following
statements is closest to your view about David Cameron’s response to the conflict?
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014
13%
9%
38%
41%
David Cameron should have
been more critical of Israel
David Cameron should have
been more supportive of Israel
Don’t know
David Cameron has got the
balance right between
supporting and criticising
Israel

10. The cost of living

11. 11
Concern about the cost of living
I am going to read out some things that some people worry about regarding their personal finances, and I would like you tell me to what
extent, if at all, you have worried about each one in the last 2-3 weeks. For each, please tell me if you have worried about them a great deal,
a fair amount, a little or not at all.
15
18
17
18
19
16
19
12
12
12
25
26
15
18
26
43
34
51
51
43
You, or someone else in your
family losing their job
Your ability to pay the bills
Your children’s job prospects
Interest rates going up more than
you or your family can afford
% A little % Not at all% A fair amount% A great deal %Don’t know/Not applicable
Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014
October 2011
August 2014
August 2014
August 2014
August 2014

12. 12
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