Our analysis of 2018 Issues Index data shows concern about Brexit rising further to become the clear biggest issue for Britain, and a sizeable increase in public worry about crime.

1. Ipsos MORI Issues Index | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
1
2018 in review
IPSOS MORI ISSUES INDEX
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary
information and may not be disclosed or reproduced without the prior written
consent of Ipsos.

2. 2Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 12,053 British adults 18+, January – December 2018
Issues facing Britain: 2018
53%
45%
19%
19%
18%
18%
18%
17%
12%
11%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/schools
Housing
Economy
Poverty/inequality
Defence/foreign affairs/terrorism
Ageing population
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
% Position
+7 +1 p
-2 -1 q
-7
+7 +6 p
-3 -1 q
+1
-3 -2 q
+2 -1 q
-3 -1 q
-1 +1 p
CHANGE SINCE 2017:
TOP MENTIONS %

3. 3Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 12,053 British adults 18+, January – December 2018
Issues facing Britain: 2018
53%
45%
19%
19%
18%
18%
18%
17%
12%
11%
39%
12%
7%
4%
2%
3%
4%
4%
2%
2%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/schools
Housing
Economy
Poverty/inequality
Defence/foreign affairs/terrorism
Ageing population
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?

4. 4Ipsos MORI Issues Index | Public
44% 42% 53% 57% 61% 59%
Ipsos MORI Issues Index
2018 in review: concern about Brexit/EU
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
53% 57%
49%
66%
51%
70%
56%
48%
36%
Overall Men Women CON LAB AB C1 C2 DE
59%
49%
47%
65%
Concern by
46%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the EU/Brexit by key demographic groups:
Concern about the EU/Brexit by age:
SOCIAL GRADEGENDER PARTY SUPPORT
Base: 12,053 British adults 18+, January – December 2018
55%

5. 5Ipsos MORI Issues Index | Public
40% 40% 43% 49% 49% 49%
Ipsos MORI Issues Index
2018 in review: concern about NHS/hospitals/healthcare
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
45% 42%
48% 49% 52% 51% 47% 44%
38%
Overall Men Women CON LAB AB C1 C2 DE
46%
47%
41%
52%
Concern by
37%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the NHS by key demographic groups:
Concern about the NHS by age:
SOCIAL GRADEGENDER PARTY SUPPORT
Base: 12,053 British adults 18+, January – December 2018
50%

6. 6Ipsos MORI Issues Index | Public
12% 15% 19% 22% 23% 24%
Ipsos MORI Issues Index
2018 in review: concern about immigration
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
19% 20% 19%
28%
15% 16%
19% 22% 22%
Overall Men Women CON LAB AB C1 C2 DE
14%
22%
20%
20%
Concern by
15%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about immigration by key demographic groups:
Concern about immigration by age:
SOCIAL GRADEGENDER PARTY SUPPORT
Base: 12,053 British adults 18+, January – December 2018
22%

7. 7Ipsos MORI Issues Index | Public
14% 17% 18% 22% 20% 21%
Ipsos MORI Issues Index
2018 in review: concern about crime
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
19% 18% 20% 23%
17% 18% 18% 20% 20%
Overall Men Women CON LAB AB C1 C2 DE
13%
22%
20%
16%
Concern by
24%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about crime by key demographic groups:
Concern about crime by age:
SOCIAL GRADEGENDER PARTY SUPPORT
Base: 12,053 British adults 18+, January – December 2018
12%

8. 8Ipsos MORI Issues Index | Public
Ipsos MORI Issues Index
2018 in review: concern about housing
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
Overall Men Women CON LAB AB C1 C2 DE
13%
14%
15%
24%
Concern by
28%
21% 19% 19% 21% 19% 13%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about housing by key demographic groups:
Concern about housing by age:
SOCIAL GRADEGENDER PARTY SUPPORT
Base: 12,053 British adults 18+, January – December 2018
13%
18% 17% 19%
15%
22%
19% 18% 19% 16%

9. 9Ipsos MORI Issues Index | Public
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Key issues over 2018
TOP MENTIONS %
BRITAIN TODAY?
NHS
UNEMPLOYMENT
HOUSING
ECONOMY
IMMIGRATION
EU/EUROPE/BREXIT
0
10
20
30
40
50
60
70
Jan
2018
Feb
2018
Mar
2018
Apr
2018
May
2018
Jun
2018
Jul
2018
Aug
2018
Sep
2018
Oct
2018
Nov
2018
Dec
2018

10. 10Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Party support
66%
49%
28%
23%
18%
15%
18%
10%
18%
14%
51%
52%
15%
17%
22%
22%
21%
23%
9%
10%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/schools
Housing
Economy
Poverty/inequality
Defence/foreign affairs/terrorism
Ageing population
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 12,053 British adults 18+, January – December 2018

11. 11Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Men and women
57%
42%
20%
18%
16%
17%
21%
15%
13%
10%
49%
48%
19%
20%
21%
19%
15%
18%
11%
12%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/schools
Housing
Economy
Poverty/inequality
Defence/foreign affairs/terrorism
Ageing population
MEN
WOMEN
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 12,053 British adults 18+, January – December 2018

12. 12Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Social grade
63%
49%
17%
18%
22%
19%
21%
19%
13%
13%
41%
41%
22%
20%
14%
18%
14%
14%
10%
8%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/schools
Housing
Economy
Poverty/inequality
Defence/foreign affairs/terrorism
Ageing population
ABC1
C2DE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 12,053 British adults 18+, January – December 2018

13. 13Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Age group
52%
32%
23%
14%
17%
16%
14%
9%
15%
5%
72%
43%
22%
26%
23%
22%
21%
18%
14%
14%
71%
49%
18%
20%
17%
14%
16%
19%
11%
14%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Poverty/Inequality
Crime/Law and Order/ASB
Housing
Economy
Education/Schools
Immigration/immigrants
Pollution/Environment
Ageing population
18-34
35-54
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
55+
Base: 12,053 British adults 18+, January – December 2018

14. 14Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,078 Scotland residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
59%
46%
19%
19%
16%
15%
14%
13%
13%
13%
53%
45%
18%
17%
11%
18%
19%
10%
19%
18%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Education/Schools
Poverty/Inequality
Ageing population/Social care
Economy
Immigration
Unemployment
Crime/Law and Order/ASB
Housing
SCOTLAND
GREAT BRITAIN
TOP MENTIONS %
Scotland

15. 15Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 657 Wales residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
55%
50%
22%
18%
17%
14%
13%
12%
12%
12%
53%
45%
19%
18%
18%
12%
18%
11%
19%
17%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Education/Schools
Economy/Economic situation
Defence/Foreign affairs/terrorism
Housing
Ageing population/Social care
Crime/Law and Order/ASB
Poverty/Inequality
WALES
GREAT BRITAIN
TOP MENTIONS %
Wales

16. 16Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,661 London residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
46%
37%
28%
24%
21%
19%
18%
15%
13%
10%
53%
45%
18%
19%
18%
17%
18%
19%
11%
10%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Housing
Crime/Law and Order/ASB
Economy/Economic situation
Poverty/Inequality
Education/Schools
Immigration/immigrants
Pollution/Environment
Unemployment
LONDON
GREAT BRITAIN
TOP MENTIONS %
London

17. 17Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 3,021 North of England residents aged 18+, 7 – 20 December 2018
Issues facing Britain: 2018
49%
47%
22%
22%
19%
17%
17%
14%
14%
11%
53%
45%
19%
19%
18%
17%
18%
18%
12%
10%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Immigration/immigrants
Economy/Economic situation
Poverty/Inequality
Education/Schools
Housing
Defence/foreign affairs/terrorism
Unemployment
NORTHERN ENGLAND
GREAT BRITAIN
TOP MENTIONS %
The North

18. 18Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,434 south east England residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
65%
53%
25%
22%
18%
18%
16%
15%
13%
11%
53%
45%
18%
19%
18%
18%
19%
17%
12%
11%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Housing
Immigration/immigrants
Economy
Education/Schools
Crime/Law and Order/ASB
Poverty/Inequality
Defence/Foreign affairs/terrorism
Pollution/Environment
SOUTH EAST
GREAT BRITAIN
TOP MENTIONS %
South east England

19. 19Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 938 south west England residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
65%
51%
23%
21%
19%
17%
17%
16%
16%
15%
53%
45%
18%
18%
17%
11%
18%
19%
11%
12%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Education/Schools
Housing
Poverty/Inequality
Pollution/Environment
Economy/Economic situation
Immigration/immigrants
Ageing population/Social care
Defence/Foreign affairs/terrorism
SOUTH WEST
GREAT BRITAIN
TOP MENTIONS %
South west England

20. 20Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,272 eastern England residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
55%
43%
24%
20%
18%
17%
16%
14%
11%
10%
53%
45%
19%
19%
18%
18%
18%
17%
11%
11%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Education/Schools
Housing
Economy
Poverty/Inequality
Pollution/Environment
Ageing population/Social care
EAST OF ENGLAND
GREAT BRITAIN
TOP MENTIONS %
East of England

21. 21Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 873 east Midlands residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
44%
44%
20%
19%
19%
17%
15%
14%
14%
14%
45%
53%
18%
19%
18%
19%
17%
18%
10%
8%
NHS/Hospitals/Healthcare
EU/Europe/Brexit
Economy/Economic situation
Immigration/immigrants
Education/Schools
Crime/Law and Order/ASB
Poverty/Inequality
Housing
Unemployment
Low pay/Fair wages
EAST MIDLANDS
GREAT BRITAIN
TOP MENTIONS %
East Midlands

22. 22Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,119 west Midlands residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
42%
36%
22%
18%
17%
15%
15%
12%
10%
9%
53%
45%
19%
19%
18%
17%
18%
18%
11%
10%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Immigration/immigrants
Education/Schools
Poverty/Inequality
Economy/Economic situation
Housing
Pollution/Environment
Unemployment
WEST MIDLANDS
GREAT BRITAIN
TOP MENTIONS %
West Midlands

23. 23Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,426 north west England residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
52%
48%
23%
22%
21%
19%
19%
16%
14%
14%
45%
53%
19%
19%
17%
18%
18%
12%
18%
10%
NHS/Hospitals/Healthcare
EU/Europe/Brexit
Crime/Law and Order/ASB
Immigration/immigrants
Poverty/Inequality
Education/Schools
Economy
Defence/Foreign affairs/terrorism
Housing
Unemployment
NORTH WEST
GREAT BRITAIN
TOP MENTIONS %
North west England

24. 24Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 1,044 Yorkshire & Humberside residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
50%
44%
21%
20%
19%
18%
16%
15%
12%
12%
53%
45%
19%
19%
18%
18%
17%
18%
9%
7%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Immigration/immigrants
Economy
Education/Schools
Poverty/Inequality
Housing
Public services in general
Drug abuse
YORKS & HUMBER
GREAT BRITAIN
TOP MENTIONS %
Yorkshire & Humber

25. 25Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: 551 north east England residents aged 18+, interviewed Jan – Dec 2018
Issues facing Britain: 2018
48%
39%
26%
18%
18%
13%
12%
12%
11%
11%
53%
45%
19%
19%
18%
12%
9%
18%
17%
18%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Immigration/immigrants
Crime/Law and Order/ASB
Economy/Economic situation
Defence/foreign affairs/terrorism
Lack of faith in politics/politicians
Housing
Poverty/Inequality
Education/Schools
NORTH EAST
GREAT BRITAIN
TOP MENTIONS %
North east England

26. 26Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues Index
Age and social grade
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
18-34
CONSERVATIVE
LIB DEM
66%
49%
28% 23% 18%
EU/BREXIT NHS IMMIGRATION CRIME DEFENCE/TERRORISM
52% 51%
23% 22% 22%
NHS EU/BREXIT POVERTY/INEQUALITY HOUSING EDUCATION
73%
54%
25% 24% 23%
EU/BREXIT NHS EDUCATION HOUSING POVERTY/INEQUALITY
44% 38%
19% 19% 16%
EU/BREXIT NHS CRIME IMMIGRATION HOUSING
Base: 12,053 British adults 18+, January – December 2018
LABOUR
NON VOTER

27. 27Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 12,053 British adults 18+ (2,853 Millennial), January – December 2018
Issues facing Britain: 2018
45%
41%
20%
18%
18%
17%
16%
16%
11%
10%
53%
45%
18%
18%
18%
19%
17%
19%
10%
8%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Housing
Education/Schools
Economy/Economic situation
Crime/Law and Order/ASB
Poverty/Inequality
Immigration/immigrants
Unemployment
Low pay/Fair wages
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Millennials
MILLENNIALS
GREAT BRITAIN

28. 28Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 12,053 British adults 18+ (1,131 Gen Z), January – December 2018
Issues facing Britain: 2018
44%
40%
21%
21%
19%
17%
12%
12%
12%
11%
53%
45%
18%
17%
18%
18%
19%
10%
11%
12%
EU/Europe/Brexit
NHS/Hospitals/Healthcare
Education/Schools
Poverty/Inequality
Housing
Economy
Crime/Law and Order/ASB
Unemployment
Pollution/Environment
Defence/Foreign affairs/terrorism
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Generation Z
GEN Z
GREAT BRITAIN

29. 29Ipsos MORI Issues Index | Public
CONCERN ABOUT BREXIT AND THE NHS
Ipsos MORI Issues Index 2018Base: 12,053 British adults 18+, January – December 2018
Issues facing Britain: 2018
% mentioning
Brexit
% mentioning
NHS
Brexit lead
over NHS
Gender
Men 57% 42% +15ppt
Women 49% 48% +1ppt
Party
support
Conservative 66% 49% +17ppt
Labour 51% 52% -1ppt
Social
grade
ABC1 63% 49% +14ppt
C2DE 41% 41% 0ppt

30. Ipsos MORI Issues Index | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
30
2018 in review
IPSOS MORI ISSUES INDEX
For more information contact:
Gideon.Skinner@ipsos.com
Michael.Clemence@ipsos.com