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Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 1
Final referendum poll
2Political Monitor | March 2016 | Final | Public
52%
48%
ALL REGISTERED TO VOTE AND FILTERED BY
LIKELY TURNOUT
QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF
THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION –
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 21st – 22nd June 2016 / All registered and 9-10 certain to vote and always/usually/depends vote in General Elections , and
for whom outcome is very/fairly important (1,194)
European Referendum predicted outcome
REMAIN
LEAVE
QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?
3Political Monitor | March 2016 | Final | Public
52%
48%
ALL REGISTERED TO VOTE AND FILTERED BY
LIKELY TURNOUT
QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF
THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION –
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 21st – 22nd June 2016 / All registered and 9-10 certain to vote and always/usually/depends vote in General Elections , and
for whom outcome is very/fairly important (1,194)
European Referendum predicted outcome
REMAIN
LEAVE
QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?
74% probability of Remain vote
26% probability of Leave vote
Result probability based on model from
Number Cruncher Politics
4Political Monitor | March 2016 | Final | Public
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS
THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 1,443 British adults 18+, 21th – 22nd June 2016
Have the EU referendum voters decided yet?
57% 58%
63% 64%
69%
73%
79%
87%
40% 39% 35% 33%
28% 25%
20%
12%
3% 3% 2% 3% 3% 2% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Oct
2015
Jan
2016
Feb
2016
Mar
2016
Apr
2016
May
2016
Jun
2016
June
PP
2016
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
5Political Monitor | March 2016 | Final | Public
THINKING AHEAD TO THE REFERENDUM ON EUROPEAN UNION MEMBERSHIP, WHICH OF THE
FOLLOWING OUTCOMES DO YOU THINK IS MOST LIKELY?
Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016
Likely outcome?
REMAIN LEAVE DON’T KNOW
0%
10%
20%
30%
40%
50%
60%
70%
Oct-15 Feb-16 Jun-16 (1) Jun-16 (2)
6Political Monitor | March 2016 | Final | Public
11
7
5
6
7
8
12
28
33
8
7
5
10
11
11
16
31
32
Don’t know
Nothing/none
The ability to travel in the European Union
Britain’s ability to trade with countries in the European
Union
The cost of EU immigration on Britain’s welfare system
The impact on British jobs
Britain’s ability to make its own laws
The impact on Britain’s economy
The number of immigrants coming into Britain
Late June
Mid-June
LOOKING AHEAD TO THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION ON JUNE 23RD, WHICH,
IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE?
AND WHICH OF THESE ISSUES, IF ANY, THAT YOU MENTIONED IS THE MOST IMPORTANT TO YOU IN HELPING YOU
DECIDE WHICH WAY TO VOTE?
Source: Ipsos MORI Political Monitor
Issues important to EU voting
Unprompted – top responses only
Base: 1,592 British adults 18+, 21st – 22nd June 2016
7Political Monitor | March 2016 | Final | Public
AS YOU MAY KNOW DAVID CAMERON IS CAMPAIGNING FOR BRITAIN TO REMAIN WITHIN THE
EUROPEAN UNION. IF BRITAIN VOTES TO LEAVE THE EUROPEAN UNION, DO YOU THINK THAT
DAVID CAMERON SHOULD RESIGN AS PRIME MINISTER OR SHOULD HE CONTINUE BEING THE
PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016
Life after the referendum
44
48
1
8
CONTINUE AS PRIME MINISTER RESIGN
SHOULD STEP DOWN EVEN IF BRITAIN VOTES TO
STAY IN THE EUROPEAN UNION DON’T KNOW
40
45
4
11
March 2016 June 2016
8Political Monitor | March 2016 | Final | Public
DO YOU THINK IT WAS RIGHT OR WRONG FOR DAVID CAMERON TO HOLD A REFERENDUM ON
BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016
Was it right to call the Referendum?
RIGHT WRONG DON’T KNOW
66
24
10
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 9
Final referendum poll

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Ipsos MORI EU Referendum Poll

  • 1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 1 Final referendum poll
  • 2. 2Political Monitor | March 2016 | Final | Public 52% 48% ALL REGISTERED TO VOTE AND FILTERED BY LIKELY TURNOUT QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION – SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE EUROPEAN UNION? Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 21st – 22nd June 2016 / All registered and 9-10 certain to vote and always/usually/depends vote in General Elections , and for whom outcome is very/fairly important (1,194) European Referendum predicted outcome REMAIN LEAVE QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?
  • 3. 3Political Monitor | March 2016 | Final | Public 52% 48% ALL REGISTERED TO VOTE AND FILTERED BY LIKELY TURNOUT QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION – SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE EUROPEAN UNION? Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 21st – 22nd June 2016 / All registered and 9-10 certain to vote and always/usually/depends vote in General Elections , and for whom outcome is very/fairly important (1,194) European Referendum predicted outcome REMAIN LEAVE QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE? 74% probability of Remain vote 26% probability of Leave vote Result probability based on model from Number Cruncher Politics
  • 4. 4Political Monitor | March 2016 | Final | Public HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE? Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 1,443 British adults 18+, 21th – 22nd June 2016 Have the EU referendum voters decided yet? 57% 58% 63% 64% 69% 73% 79% 87% 40% 39% 35% 33% 28% 25% 20% 12% 3% 3% 2% 3% 3% 2% 1% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Oct 2015 Jan 2016 Feb 2016 Mar 2016 Apr 2016 May 2016 Jun 2016 June PP 2016 DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
  • 5. 5Political Monitor | March 2016 | Final | Public THINKING AHEAD TO THE REFERENDUM ON EUROPEAN UNION MEMBERSHIP, WHICH OF THE FOLLOWING OUTCOMES DO YOU THINK IS MOST LIKELY? Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016 Likely outcome? REMAIN LEAVE DON’T KNOW 0% 10% 20% 30% 40% 50% 60% 70% Oct-15 Feb-16 Jun-16 (1) Jun-16 (2)
  • 6. 6Political Monitor | March 2016 | Final | Public 11 7 5 6 7 8 12 28 33 8 7 5 10 11 11 16 31 32 Don’t know Nothing/none The ability to travel in the European Union Britain’s ability to trade with countries in the European Union The cost of EU immigration on Britain’s welfare system The impact on British jobs Britain’s ability to make its own laws The impact on Britain’s economy The number of immigrants coming into Britain Late June Mid-June LOOKING AHEAD TO THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION ON JUNE 23RD, WHICH, IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE? AND WHICH OF THESE ISSUES, IF ANY, THAT YOU MENTIONED IS THE MOST IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE? Source: Ipsos MORI Political Monitor Issues important to EU voting Unprompted – top responses only Base: 1,592 British adults 18+, 21st – 22nd June 2016
  • 7. 7Political Monitor | March 2016 | Final | Public AS YOU MAY KNOW DAVID CAMERON IS CAMPAIGNING FOR BRITAIN TO REMAIN WITHIN THE EUROPEAN UNION. IF BRITAIN VOTES TO LEAVE THE EUROPEAN UNION, DO YOU THINK THAT DAVID CAMERON SHOULD RESIGN AS PRIME MINISTER OR SHOULD HE CONTINUE BEING THE PRIME MINISTER? Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016 Life after the referendum 44 48 1 8 CONTINUE AS PRIME MINISTER RESIGN SHOULD STEP DOWN EVEN IF BRITAIN VOTES TO STAY IN THE EUROPEAN UNION DON’T KNOW 40 45 4 11 March 2016 June 2016
  • 8. 8Political Monitor | March 2016 | Final | Public DO YOU THINK IT WAS RIGHT OR WRONG FOR DAVID CAMERON TO HOLD A REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION? Source: Ipsos MORI Political MonitorBase: 1,592 British adults 18+, 21st – 22nd June 2016 Was it right to call the Referendum? RIGHT WRONG DON’T KNOW 66 24 10
  • 9. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 9 Final referendum poll