A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain. 51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.

1. Will the next generation
have a better future?
GE2015

2. 43
23
16
45
42
33
12
35
51
April 2003
November 2011
April 2015
% Higher/better % Lower/worse
When they reach your age, do you think today’s youth will have a higher or lower quality of life than
you, or about the same?
We’re now much more likely to think future will be tough for
young people: 51% think it will be worse, only 16% better…
Base: c1,000 British adults aged 18+, April 2015 Source: Ipsos MORI

3. UKIP supporters particularly pessimistic about quality of life for
future generations
3
Base: 1,010 British adults 18+, 26th -29th April 2015
Source: Ipsos MORI Political Monitor
73%
61%
56%
41%
% Lower quality of life

4. For more information contact:
Bobby.duffy@ipsos.com
@BobbyIpsosMORI
And see Ipsos MORI’s full generational
analysis here: www.ipsos-mori-generations.com
GENERATIONS