27th September 2016 - Ipsos Connect launched the new Global Business Influencers Survey (GBI) ASIA 2016 in Hong Kong. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from Asia including China to the US to Europe.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
GBI 2016 Asia - Hong Kong Launch Presentation 270916
1. Good morning everyone and welcome to the launch of the new
Ipsos Global Business Influencers survey. For those of you who
don’t know me my name is James Torr and I’m a Director at
Ipsos.
In terms of this morning I’m going to spend about 20 minutes
talking about the Global Business Influencer survey, drawing on
some of the key findings and insights.
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