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Tony Woods - SEO Content Strategies - ionSearch 2012
1.
ionSearch 2012 Tony Wood Eden
Luxury Group
2.
Content Strategy
Tony Wood
3.
Very Interesting Times
Indeed... March 50 Pack
4.
{Great | Excellent
|Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial |Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts| article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly } {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.
5.
6.
“Tony, there are
too many words on the page...”
7.
WITH HALF A
MILLION PLUS SEASONAL SKU’S, ACROSS 18 SITES, ON CONTIGUOUS IP’S
8.
Product descriptions ARE
content
9.
10.
Curation – Real
time dashboards
11.
Engagement Metrics
A DECADES WORTH OF PPC DATA SEARCH DATA ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION) eCRM ANALYSIS (RETENTION MODELS) CONVERSION ANALYSIS
12.
13.
14.
rel=author
product rich snippets GOES WITHOUT SAYING…
15.
0
1000 1200 1400 200 400 600 800 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct 20-Oct 21-Oct 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 29-Oct 30-Oct 31-Oct 01-Nov 02-Nov 03-Nov 04-Nov 05-Nov 06-Nov 07-Nov 08-Nov 09-Nov 10-Nov 11-Nov Lane Bryant One Stop Plus
16.
17.
KNOWING WHEN TO
SAY “NO!”
18.
19.
THANK YOU
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