Qu-est ce qu'une expérience esthétique et comment évolue-t-elle dans le temps? En étudiant différents modèles, cette présentation propose une approche descriptive pour comprendre les expériences esthétiques dans le temps et l'impact de cette approche sur l'UX des produits et services. What is an aesthetic experience and how does it evolve over time? Going from experiences related to an art piece to subjective experiences that some of today's products bring into our lives, this presentation describes a temporal framework of aesthetic experiences.

1. Expérience esthétique et le design
Ioana Ocnarescu I PhD Candidate
LCPI Arts et Métiers ParisTech
Alcatel-Lucent Bell Labs France

2. WHAT IS
an aesthetic
experience?a

3. HOW IT
evolves over
time?b

4. WHAT IS
an aesthetic
experience?a

5. Tree-trunk Bench by Jurgen BEY

6. 11000€

7. droog

11. I droog !

13. What about this
BENCH?

14. yes, but why?
« yes, it’s a nice object,
original ...»
«yes, it is an interesting object,
with tension - metal with wood in
your living room ... »

20. so, what I’ve understood?
that this experience is a construction and it evolves over time.
that I needed a description / contextualisation in order to understand
this object
that I created a personal story that makes me attached to this object
and that when I sit on a tree truck, I think about Droog and relive the
moment when I created the story or I continue it.

21. What is an aesthetic experience?a
AE
iii. concept of aesthetics in HCI research
field: the cultural approach, the functional
approach, the experience-based approach
and techno-futurist approach
(Udsen & Jørgensen, 2005).
iv. “bodily sensation and an
intellectual challenge ... connected
to context, use and instrumentality ...
prolonged beyond the immediate
experience”
(Shusterman, 2000).
i. complex process that takes time
and preparation and what gives value
to an art-work are the art-historical
context and the category in which the
object is classified before judgment.
(Shelley, 2009)
ii. “construction of relations
between artifact and viewer, subject
and object, user and tool”
(Wright & Mccarthy, 2008),

22. What is an aesthetic experience?a
AE
An embodied experience that was lived
due to the qualities of the experienced
object and the persons capacity to be
transported beyond them.

23. HOW IT
evolves over
time?b

24. How the AE evolves over time?b
experience experience as story
an experience
COGNITIVE NARRATIVE
SUB-CONSCIOUSNESS STORYTELLING
meaning
An initial framework of experience, from Forlizzi & Ford, 2000 Temporality of experience, from Karapanos et al, 2009

25. How the AE evolves over time?b
I see it in a store.
I see an advertising. I see an advertising. I got robbed.
I try it at a party. I buy it, I have it.
An initial framework of Aesthetic Experience over Time,
I. Ocnarescu, J.-B. Labrune, C. Bouchard, F.Pain, D. Sciamma, A. Aoussat
Design and Emotion Conference 2012

26. How the AE evolves over time?b
What elements are mixed to create an
aesthetic experience?

27. How the AE evolves over time?b
3.
body&senses
interaction
2.
narrative
dimension
1.
discourse
elements

28. How the AE evolves over time?b
1. discourse elements
The discourse elements are the objective facts and
properties of the experience within an object, a service or
a socio-material situation.
contextualization
description
organization
integration
* * * * *

29. How the AE evolves over time?b
2. narrative dimension
The narrative quality transports the user towards a space
that elicit the imagination and that is connected to the user’s
imaginary. It is within this intersection between user’s imagination
and imaginary where meaning and stories are born and where
subjectivity and appropriation have a potential to be developed.
transportation
stimulate imagination
connection to imaginary
story creation
integration
* * * * *

30. How the AE evolves over time?b
* * * * *
3. body & senses interaction
The capacity of human beings to interact and create
knowledge with the world through their bodies and
senses.
interaction
representation
static
affordances
dynamic
affordances
interaction
embodiment

31. How the AE evolves over time?b
Jurgen Bey for Droog Design: Tree-trunk bench and another
public tree-trunk bench.
a. A digital representation of the product (Sourcing : http://
www.droog.com/store/furniture/tree-trunk-bench/ );
b. First Experience and interaction with the design object;
c. Public tree-trunk bench – Unesco Paris
1. discourse elements
2. narrative dimension
3. body&senses interaction
* **
An initial framework of Aesthetic Experience over Time,
I. Ocnarescu, F. Rodio, A. Eve, J.-B. Labrune, C. Bouchard, A. Aoussat // D&E2012

32. Merci !
ioana.ocnarescu@gmail.com