Digital marketing and phone calls are more interconnected than ever. To learn more about how phone calls fit in the new customer journey, Invoca analyzed over 32 million phone calls. We found consumers across industries are opting to make a phone call after engaging online. And smart marketers are learning more about these callers and taking advantage of the trend.
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Call Intelligence Index
1. 2015 Call Intelligence Index
What do phone calls have to do with digital marketing?
It turns out, everything.
2. And we know because Invoca is
a call intelligence solution. That
means a lot of phone calls run
through our platform.
Millions and millions and millions
and millions...
2015 Call Intelligence Index 2
3. So what did we find from analyzing
32 million phone calls?
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4. A whole lot.
But here are the 5 big-picture takeaways that will
make your marketing much more powerful.
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6. A real, voice-to-voice conversation is the
most influential interaction in the customer’s
path to purchase.
In fact...
62015 Call Intelligence Index
7. Phone calls have 30-50% conversion rates.
Compare that to just 1-2% for clicks.
30-50%
Phone Call
Conversion
2%
Click
Conversion
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9. They need personal assistance
75%
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of consumers say a phone
call is the quickest way to
get a response.
10. 51%
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of customers say they “always” or “frequently” need
to call a business from a mobile search ad.
They conduct mobile searches
11. 112015 Call Intelligence Index
They want to make a purchase
of mobile searchers say
click to call is most valuable
in the purchase phase.
61%
12. As a result, calls are increasing across industries,
especially those that rely on lead generation.
Home Services
Insurance
Automotive
Education
Financial Services
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16. $2.2 billion
in sales in 2014
In 2014, marketers that use Invoca drove more than
$2 BILLION in revenue from phone calls.
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18. Key customer demographic data
California drives the most number of calls,
but Mississippi has the highest number
of calls per capita.
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19. Valuable behavioral trends
The most popular day for calls is Tuesday,
which has 48% more calls than Sunday.
Mobile Landline
Mon Tues Wed Thurs Fri SatSun
Call Volume
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20. Quality indicators
Phone calls are a source of extremely high quality
traffic. The average call duration across industries
and marketing channels is more than 4 minutes
long , revealing high-buyer intent.
5
4
3
2
1
4 min 7 sec
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21. But that’s not all
Download the full report. We promise it will be
the first step to driving revenue and relationships
across every customer interaction.
DOWNLOAD NOW
Sources: New Voice Media, Google,
The Role of Click to Call in the Path to Purchase