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6 Ways Marketers Are Taking Advantage of Conversation Intelligence

How much do you know about the offline conversations between your business and your customers? Invoca's new Conversation Intelligence can tells marketers the value and outcome of each call so you're not only tracking the source of a call, you're tracking the result. See how marketers are using call intelligence to track lead quality, measure ROI and make optimizations that result in more revenue-driving phone calls.

To learn more, visit: http://www.invoca.com/blog/6-ways-marketers-taking-advantage-conversation-intelligence-slideshare/

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6 Ways Marketers Are Taking Advantage of Conversation Intelligence

  1. Did you know 90% of all customer conversations still take place via phone? Source: Gartner
  2. Even though digital channels drive online engagement, people still want to TALK!
  3. In fact, 30 Billion calls will be made to U.S. businesses this year from mobile searches alone. Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era
  4. And businesses will spend over $64 Billion to generate calls. Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era
  5. ? But what’s happening on these calls? How are you driving value from these conversations?
  6. Here are 6 ways to tap into the goldmine of insights from phone conversations.
  7. Prove Marketing ROI 1
  8. Get credit for conversions that happen over the phone in near real-time instead of weeks or months down the road.
  9. Define Lead Quality 2
  10. Identify the characteristics of qualified versus unqualified leads to improve both marketing and sales performance. Hi I would like to place an order. My credit card number is... Hi I would like to talk to customer support. My account number is…
  11. Optimize Marketing Campaigns 3
  12. Increase spend on campaigns driving high-converting calls and minimize spend on the campaigns driving low-converting calls. Paid Search Display Mobile Offline
  13. Test New Sales Messaging 4
  14. Identify the sales messaging contributing to deals both won and lost. Script A Script B VS
  15. Monitor the Competitive Landscape 5
  16. See which competitors are being mentioned on deals both won or lost to arm your sales team with the right messaging.
  17. Enhance the Customer Experience 6
  18. Automatically trigger a seamless and customized user experience, like specialized lead nurturing tracks.

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How much do you know about the offline conversations between your business and your customers? Invoca's new Conversation Intelligence can tells marketers the value and outcome of each call so you're not only tracking the source of a call, you're tracking the result. See how marketers are using call intelligence to track lead quality, measure ROI and make optimizations that result in more revenue-driving phone calls. To learn more, visit: http://www.invoca.com/blog/6-ways-marketers-taking-advantage-conversation-intelligence-slideshare/

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