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FUTURE
INGREDIENT
STRATEGIES
Integratinggrowth,profitabilityand sustainability
© InvenireMarketIntelligence2016
Better Business within Nutrition & Health
THE OPPORTUNITY
Pure. Authentic. Safe. Clean labels. Free from.
Minimally processed. Chemical-free health.
Naturalness means many differentthings!
The demand for
natural health
ingredients
is growing
RISE OFTHE
RESPONSIBLECONSUMER
Increasing demand for sustainable ingredientsand products
Packaged products
made via Sustainable
Trade & Farming
Packaged products
made via Responsible
Forestry
Total Environmental/
Sustainability claims in
Packaged Food
x
17.2€
Billion
RetailValuein
2015
27.8€
Billion
RetailValuein
2015
8.8%
growth
2015-2020
Global Market Sizes - Historical/Forecast | Constant 2015 Prices | Fixed 2015 Exchange Rates. Source: Euromonitor International
Better Business within Nutrition & Health
THE CHALLENGE
Businessholdsthe powerto reach theSGDs,act fast
& helpconsumers makebehavioural change!
Nutrition and health
businesses can no longer deny
their responsibility
in transforming our world better
GROWTH
Fluctuating demand
No loyalty
PROFITABILITY
Price wars
Costly R&D
SUSTAINABILITY
Driving consumerism
Costs of sustainability
THE CURRENT NUTRITION
BUSINESS DILEMMA
x
The market opportunity isundercapitalised duetolong value
chains and uncompetitivebusiness models
Better Business within Nutrition & Health
SOLUTIONS
WHOLEFOODS
PROTEINS& PEPTIDES
FIBRES AND CARBOHYDRATES
OILSAND FATTY ACIDS
MICRONUTRIENTS
BOTANICAL & ALGAL PREPARATIONS
FUNGI, BACTERIA AND YEAST
INGREDIENTS FOR
SUSTAINABLE NATURAL HEALTH PRODUCTS
All nutritional health
solutions should be made with natural and
sustainable
ingredients!
Growth and profitabilitywith sustainability at
the business core is possible!
The future is already here –
it’s just not very evenly distributed.
– William Gibson
1. USE THE UNUSED
Utilising normally non-edible sources such as by-products
from food production or abundant sources from wild
nature as a source of health ingredients
Getingredients such as
omega-3, antioxidants, polyphenols, protein, collagen, vitamins…
2. TRANSFORMTHE NUTRIENTS
Making health ingredients through circular economy
solutions, i.e. turning problematic nutrient streams into
new value
Getingredients such as
Seaweed, protein, wholefoods …
3. CONNECT THE PEOPLE
Sourcing health ingredients by skipping (even all)
middlemen in the value chain to get ingredients and raw
materials directly from farmers or wild nature
Getingredients such as
antioxidants, polyphenols,protein…
4. ENABLEDO-IT-YOURSELF
Giving power to end users by enabling them to grow
ingredient themselves, or participate in production of
health ingredients
Getingredients such as
superfoods, algae, protein…
Better Business within Nutrition & Health
TAKE ACTION!
GROWTH
Stay competitive
Avoid risks
PROFITABILITY
Manage costs better
Create more value
SUSTAINABILITY
Make real impact
Be meaningful
MAKE BETTER BUSINESS
WITH NATURAL HEALTHINGREDIENTS
Rethinkcurrentbusiness models and valuechains tomake ithappen!
MAKEIT MATTER!
Thrive
with your
Future
Business
Winning leaders are those who strategically re-design
business to create new opportunities, meaningful
innovations and solutions that lead change
As CMO of the Future, we empower Leaders to make change happen.
Better business for People Planet and Profit.
Through excellent Design, Strategy and Conversations, we help Leaders act on their values
and purpose.
Together we craft innovative business strategies that enable profitable growth with
sustainability at the core.
We create impact that matters.
HEALTH. HAPPINESS. RESPONSIBILITY. EMPATHY. CREATIVITY. EFFECTIVENESS.
doorbell@invenire.fi | www.invenire.fi | DK +45 2938 6104 | FI +358 44 5820 088
© Copyright INVENIRE MARKET INTELLIGENCE LTD 2016

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Future Ingredient Strategies - integrating growth, profitability and sustainability

  • 2. Better Business within Nutrition & Health THE OPPORTUNITY
  • 3. Pure. Authentic. Safe. Clean labels. Free from. Minimally processed. Chemical-free health. Naturalness means many differentthings! The demand for natural health ingredients is growing
  • 4. RISE OFTHE RESPONSIBLECONSUMER Increasing demand for sustainable ingredientsand products Packaged products made via Sustainable Trade & Farming Packaged products made via Responsible Forestry Total Environmental/ Sustainability claims in Packaged Food x 17.2€ Billion RetailValuein 2015 27.8€ Billion RetailValuein 2015 8.8% growth 2015-2020 Global Market Sizes - Historical/Forecast | Constant 2015 Prices | Fixed 2015 Exchange Rates. Source: Euromonitor International
  • 5. Better Business within Nutrition & Health THE CHALLENGE
  • 6.
  • 7. Businessholdsthe powerto reach theSGDs,act fast & helpconsumers makebehavioural change! Nutrition and health businesses can no longer deny their responsibility in transforming our world better
  • 8. GROWTH Fluctuating demand No loyalty PROFITABILITY Price wars Costly R&D SUSTAINABILITY Driving consumerism Costs of sustainability THE CURRENT NUTRITION BUSINESS DILEMMA x The market opportunity isundercapitalised duetolong value chains and uncompetitivebusiness models
  • 9. Better Business within Nutrition & Health SOLUTIONS
  • 10. WHOLEFOODS PROTEINS& PEPTIDES FIBRES AND CARBOHYDRATES OILSAND FATTY ACIDS MICRONUTRIENTS BOTANICAL & ALGAL PREPARATIONS FUNGI, BACTERIA AND YEAST INGREDIENTS FOR SUSTAINABLE NATURAL HEALTH PRODUCTS
  • 11. All nutritional health solutions should be made with natural and sustainable ingredients!
  • 12. Growth and profitabilitywith sustainability at the business core is possible! The future is already here – it’s just not very evenly distributed. – William Gibson
  • 13. 1. USE THE UNUSED Utilising normally non-edible sources such as by-products from food production or abundant sources from wild nature as a source of health ingredients Getingredients such as omega-3, antioxidants, polyphenols, protein, collagen, vitamins…
  • 14. 2. TRANSFORMTHE NUTRIENTS Making health ingredients through circular economy solutions, i.e. turning problematic nutrient streams into new value Getingredients such as Seaweed, protein, wholefoods …
  • 15. 3. CONNECT THE PEOPLE Sourcing health ingredients by skipping (even all) middlemen in the value chain to get ingredients and raw materials directly from farmers or wild nature Getingredients such as antioxidants, polyphenols,protein…
  • 16. 4. ENABLEDO-IT-YOURSELF Giving power to end users by enabling them to grow ingredient themselves, or participate in production of health ingredients Getingredients such as superfoods, algae, protein…
  • 17. Better Business within Nutrition & Health TAKE ACTION!
  • 18. GROWTH Stay competitive Avoid risks PROFITABILITY Manage costs better Create more value SUSTAINABILITY Make real impact Be meaningful MAKE BETTER BUSINESS WITH NATURAL HEALTHINGREDIENTS Rethinkcurrentbusiness models and valuechains tomake ithappen!
  • 20. Thrive with your Future Business Winning leaders are those who strategically re-design business to create new opportunities, meaningful innovations and solutions that lead change
  • 21. As CMO of the Future, we empower Leaders to make change happen. Better business for People Planet and Profit. Through excellent Design, Strategy and Conversations, we help Leaders act on their values and purpose. Together we craft innovative business strategies that enable profitable growth with sustainability at the core. We create impact that matters. HEALTH. HAPPINESS. RESPONSIBILITY. EMPATHY. CREATIVITY. EFFECTIVENESS. doorbell@invenire.fi | www.invenire.fi | DK +45 2938 6104 | FI +358 44 5820 088 © Copyright INVENIRE MARKET INTELLIGENCE LTD 2016