Sustainability is currently undercapitalised in the nutrition business. Yet consumer demand for sustainable ingredients and products continues to rise. Many see switching to more sustainable ingredients as a cost – but it doesn’t have to be!
By rethinking ingredient sourcing models, new opportunities open to create value with sustainable ingredients. Growth strategies that increase consumer loyalty and brand value.
Winning future ingredient strategies will be those that incorporate sustainability as a positive asset and a growth driver. Profitability and sustainability can be part of the same equation - when you commit to rethinking current ingredient sourcing methods.
Further reading: Ingredients for a brighter future - https://www.linkedin.com/pulse/ingredients-brighter-future-virpi-varjonen
#FoodMattersLive2016 @FoodMattersLive
3. Pure. Authentic. Safe. Clean labels. Free from.
Minimally processed. Chemical-free health.
Naturalness means many differentthings!
The demand for
natural health
ingredients
is growing
4. RISE OFTHE
RESPONSIBLECONSUMER
Increasing demand for sustainable ingredientsand products
Packaged products
made via Sustainable
Trade & Farming
Packaged products
made via Responsible
Forestry
Total Environmental/
Sustainability claims in
Packaged Food
x
17.2€
Billion
RetailValuein
2015
27.8€
Billion
RetailValuein
2015
8.8%
growth
2015-2020
Global Market Sizes - Historical/Forecast | Constant 2015 Prices | Fixed 2015 Exchange Rates. Source: Euromonitor International
7. Businessholdsthe powerto reach theSGDs,act fast
& helpconsumers makebehavioural change!
Nutrition and health
businesses can no longer deny
their responsibility
in transforming our world better
8. GROWTH
Fluctuating demand
No loyalty
PROFITABILITY
Price wars
Costly R&D
SUSTAINABILITY
Driving consumerism
Costs of sustainability
THE CURRENT NUTRITION
BUSINESS DILEMMA
x
The market opportunity isundercapitalised duetolong value
chains and uncompetitivebusiness models
12. Growth and profitabilitywith sustainability at
the business core is possible!
The future is already here –
it’s just not very evenly distributed.
– William Gibson
13. 1. USE THE UNUSED
Utilising normally non-edible sources such as by-products
from food production or abundant sources from wild
nature as a source of health ingredients
Getingredients such as
omega-3, antioxidants, polyphenols, protein, collagen, vitamins…
14. 2. TRANSFORMTHE NUTRIENTS
Making health ingredients through circular economy
solutions, i.e. turning problematic nutrient streams into
new value
Getingredients such as
Seaweed, protein, wholefoods …
15. 3. CONNECT THE PEOPLE
Sourcing health ingredients by skipping (even all)
middlemen in the value chain to get ingredients and raw
materials directly from farmers or wild nature
Getingredients such as
antioxidants, polyphenols,protein…
16. 4. ENABLEDO-IT-YOURSELF
Giving power to end users by enabling them to grow
ingredient themselves, or participate in production of
health ingredients
Getingredients such as
superfoods, algae, protein…
18. GROWTH
Stay competitive
Avoid risks
PROFITABILITY
Manage costs better
Create more value
SUSTAINABILITY
Make real impact
Be meaningful
MAKE BETTER BUSINESS
WITH NATURAL HEALTHINGREDIENTS
Rethinkcurrentbusiness models and valuechains tomake ithappen!