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15 Marketing Automation Stats
That Have Marked 2013

2. 44% of B2B buyers do not know
what marketing automation is.
BuyerZone

3. 25% of all B2B Fortune
500 companies are
already using marketing
automation, along with
76% of the world’s largest
SaaS companies.
Pardot

4. Marketing automation
has seen the fastest
growth of any CRMrelated segment in
the last 5 years.
Focus Research

5. 75% of companies using marketing
automation see ROI within 12
months, 44% within 6 months.
Focus Research

6. Marketing automation provides
70% shorter sales cycles &
54% improvement in sales quota
achievement.
Bulldog Solutions

7. Companies automating lead
generation see 10% more
revenue within 6-9 months.
Gartner Research

8. Relevant emails delivered through
marketing automation drive 18 times
more revenue than email blasts.
Jupiter Research

9. Marketing automation
platform users have a
53% higher conversion
rate from marketing
response to marketingqualified lead than nonusers.
Aberdeen Group

10. B2B buyers using marketing
automation find themselves being
more satisfied with the quality and
quantity of the leads they receive.
BuyerZone

11. Sales agents spend 22% more
time selling when marketing
automation is deployed.
Marketo

12. Marketing automation drives a
14.5% increase in sales productivity
and a 12.2% reduction in marketing
overhead.
Nucleus Research

13. Businesses that
use marketing
automation to
nurture prospects
experience a
451% increase in
qualified leads.
The Annuitas Group

14. Marketing automation allows 3 times
more leads passed to sales after one
month.
Marketo

15. Marketing automation reduces
ignored leads from 80% to 25%.
Bulldog Solutions

16. Companies that deploy lead
nurturing through marketing
automation generate 50% more
SQLs at 33% lower cost.
Forrester Research

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