How Enterprise Architecture Management needs to change to enable a digitial transformation that makes sense.

1. How to Ride an Elephant
in Digital Times
Wolfgang Goebl, Intersection Group
Walgreen’s Global EA Community Meeting, Nov 19th
2021

2. IT-Landscape of
most companies
WHY ?
2

3. CEO
Service
Designer
Organizational
Designer
Software Architect
Process Manager
Project Manager
Many architects, little collaboration

4. Architecture: a technology domain

5. 06.1
1.20
20
BIZ
IT
BIZ doesn’t take accountability
for their architecture

6. Constant botching of BIZ & IT structures

7. 06.1
1.20
20
What to
do?

8. Top-down technology architecture -> facilitation of many co-designers
#1 Redefine the EA role

9. #2 –Connect siloed disciplines by beauty
Enterprise Architecture – as usable as an iPhone

10. #3 – Widen your view (purpose & ecosystem)
Get out of your technology ivory tower

11. 06.1
1.20
20
But
how?

12. Enterprise
Design
Facets
Identity Architecture
Experience
Why do we exist,
who are we, what
matters to us?
How are we
operating and what
are we capable of
achieving?
What is our role
in people’s lives?

13. Intersections
Product
Organisation
How are we
being perceived?
What are we making
and offering?
How do we work
together as a team?
Brand
Identity Architecture
Experience
What’s our business?

14. Outcome
Core
Elements
Activity
Thing
People
Business
EDGY

15. One Slide that gives examples for the white
Businesses
Outcomes
Activities
People
Things

16. Elements
Brand Product
Organisation
Story
Purpose
Process
Capability
Journey
Task
Outcome
Activity
Thing
Elements of the EDG
language based on the FB
Channel
Asset
Content

17. Identity Statement Example
Content
Purpose
Story

18. Purpose/Goals Examples INTERSECTION
RAILWAYS

19. Experience Example Top Tasks
Customer Journeys

20. Capability
Organisation Product
Asset
Process
Facet Focus
Architecture
What makes all the
parts in our enterprise
work together?
What are we capable
of achieving?
How do we make use
of our assets and
resources?

21. Assets
Capabilities & Assets (IT Applications)
Capability= “What our enterprise can do and achieve by people and a set of assets.”

22. Assets
Processes - IT Applications

23. Connecting the dots with enterprise maps

24. 06.1
1.20
20
Hmm. Cool stuff!
But what is that
Intersection
Group all about?

25. Intersection Group is a not-for-profit association
Wolfgang Goebl
Austria
President
Milan Guenther
France
President
Annika Klyver
Sweden
Enterprise Mapper
RM Bastien
Canada
IT Strategist
Darryl Carr
Australia
Enterprise Architect
Tomomi Sasaki
France
Enterprise Designer
Anna van der Aa
France
Enterprise Designer
Dennis Middeke
Germany
Enterprise Designer
Scott Ambler
Canada
Enterprise Agilist
Naomi Tae
New Zealand
Enterprise Designer
Yorai Gabriel
Israel
Innovation Expert
Bard Papegaaij
Netherlands
Enterprise Facilitator
>80 advising members, various disciplines, 5000+ people in mailing list

26. What we create
Intersection
Toolkit
An open source set of
tools to do Enterprise
Design for key challenges
Community
and Events
A global community of
skilled practitioners
and thinkers
Publications

27. Intersection Toolkit coming soon

28. You work very hard,
but does it really
make a difference?
Buy the book
www.enterprisedesignpatterns.com

29. Webinars & Courses
https://intersection.group/events/

30. Wolfgang Goebl
wolfgang@intersection.group
“Intersection Group”
intersectionconf.com
www.intersection.group
enterprisedesignpatterns.com
Thank you!
hello@intersection.group