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FIRST LIGHT
An MD&I project by Fjord London and
Ensemble pour la Difference
• OUR CLIENT & BRIEF
• THE DEMOCRATIC REPUBLIC OF CONGO
• A MESSAGE FROM THE KING
• CO-CREATION IN AFRICA
• R&D
• TESTING, TRAINING PREPARING
• INTERNET AS A SERVICE
• INSTALLING THE INTERNET
• A COMMUNITY SERVICE - IMPACT
3
A designerly approach to integrating people needs
with business needs and technical possibilities
5
MD&I BRIEF
The First Light Project will use Fjord’s capacity for
design and innovation to develop services
that improve daily life and empower communities
living in the Kivu region in the east of DRC.
This will be done in two ways
1. By developing and implementing a community
service that delivers practical benefits at ground level
and increases the community’s ability to sustain
progress.
2. By training and mentoring a core team of
Congolese people in the skills,
tools and methods needed for them to become
leaders in design and innovation.
6
OUTCOMES
The intended outcomes after one
year were:
1. A measureable improvement in the
quality of daily life for 10,000 people
2. A base level capacity for design and
innovation within Ensemble
3. Learning for Fjord about design and
innovation within extreme constraints,
and about digital innovation in Africa
4. A compelling case study
7
DEMOCRATIC REPUBLIC
OF CONGO
8
9
“The future of technology for Africa is
not in playing catch-up. But in looking
at the things we lack and using each of
those gaps as an opportunity for us to
invent something we can use to
leapfrog the rest of the world”
WHY WORK IN A PLACE
OF EXTREME CONSTRAINT?
11
A MESSAGE FROM THE KING
12
Island kingdom in Lake Kivu
70 kms x 5 kms
300,000 people
Living on less than $1 per day
No electricity
5 motor vehicles
13
Idjwi are amazingly beautiful and have a combined population of around 300,000 pupol
M a y 2 0 1 6
The region’s forests are home to diverse wildlife including the world’s largest population of gorillas and its
agricultural land is rich with thousands of hectares devoted to high value crops such as coffee and cacao
The land also produces a wide spectrum of minerals including coltan, tungsten, casterite, gold and copper. It’s
mineral wealth combined with that of other provinces makes DRC one of the richest countries in the world
And yet Kivu is one of the poorest regions in DRC, itself one of the poorest countries in the world. In 2015, DRC
was ranked 176 out of 187 countries on the Human Development Index and 177 out of 183 in GDP per capita
Many families eat only once per day and malnutrition amongst children is widespread. Low incomes mean that
around 40% of children have no education at all and few make it into secondary education
20
21
23
Methane lake
Bandits
Weather
Smuggling
24
CO-CREATION IN AFRICA
25
26
27
DISCOVERY METHODS (DR P)
Still from video
Patient persona exercise
Patient pathway exercise
Olly
28
29
CONCEPTING (DR P)
Three key concept posters pasted as images, with titles underneath
We talk over these to show a range…
Olly
30
31
32
RESEARCH & DEVELOPMENT
33
ISPs Local Infrastructure
Owners
Users
ON IDJWI THE INTERNET NEEDS TO BE CO-CREATED
34
HOW DO COMMUNITIES DO IT?
35
37
38
39
WE NEEDED TO FIND OUT
WHAT DEVICES PEOPLE
HAVE ON THE ISLAND
Most islanders that own a phone (which is a
small percentage) have basic
feature phones.
The exact model will determine the kind of
services they can participate in.
40
WE NEEDED TO TEST
WHAT THE VALUE OF THE
MESH MIGHT BE
• What forms of content, information and
communication feel most compelling to
local people?
• Who most needs to send out information,
and who most needs to receive it?
• How and where might people use the
mesh?
41
SO WE DEVELOPED MATERIALS EXPLAINING
THE IDEA OF THE MESH TO LOCAL PEOPLE…
USAGE DU RESEAU
Ceuxqui ont des smartphones pourraient
utiliser la connexion pour accéder au web
Les antennes sur l'île emettent la
connexion au WiFi sur la région locale
Ceuxqui ont des téléphones plus basiques
pourraient peut être utiliser certains services,
construient spécialement pour l'île
Une chaîne d'antennes transmettraient
Internet à partir d'une ville voisine.
Comme par exemple Goma
ou Kamembe.
Les antennes seraient capables de
diffuser la connexion à travers une zone
proche.Cela permettrait à la population
locale de se connecter à la ligne.
Les personnes qui accepteraient de
s'occuper d'une antenne sur leur
toit pourraient bénéficier d'une
connexion gratuite.
QUE PASSERAIT- IL SI L’ILE IDJ WI AVAIT
SON PROPRE RÉSEAU INTERNET?
*CesAthènesn’ont aucune conséquence sur le plan sani-
taire de lapersonne ou lafamille qui l’hébergei.
42
AND INVITING THEM TO IMAGINE WHAT
ITS VALUE MIGHT BE
44
MODELLING
ANTENNA
ELEVATION
IN 3D
4545
CALCULATING
POWER NEEDS
POSITIONING
ANTENNAS
46
UNDERSTANDING SOLAR ENERGY
47
INTERNET
ACCESS POINTS
48
Research report from Idjwi
South Kivu, DRC
February 2016
Bulega Village
Bugarula Village – pop 10,000
Hospital
UFIN
Women’s Coop
Coffee
Coop
North
Bugurula Village
53
Live GPS Data
56
TESTING, TRAINING,
PREPARATION
57
TRAINING
We realised that we needed to test the
antennas with the people who will be
installing them.
We also knew that we had to progress the
task of training Ensemble in the tools and
methods needed for them to become leaders
in design and innovation.
We invited Patrick Byamungu, Director of
Ensemble over to the UK for 2 weeks of
training and prototyping at Fjord London.
58
Fjord Evolution provided
Service Design workshops.
These included
introductions to design and
design thinking.” Using real
business and customer
challenges that Patrick
encounters in the field, we
took him through the
approaches, to understand
and apply the methods.
We passed over the
importance of story-telling
techniques in customer on-
boarding.
59
LONDON TO INVERNESS
60
ANTENNA PROTOTYPING & MAKESHOP IN SCOTLAND
We flew Patrick, Mike, and Anders (from their
partner charity “Falling Whistles”), plus 4 boxes of
heavy antenna equipment to Scotland.
The Lord Lieutenant of Ross & Cromarty, the
representative of Queen Elizabeth in the north
east, connected us with landowners willing to
help.
61
owners helped us scope out a
0km test location
62
Our first 5km test was
successful
But it was quite cold for
Patrick!
63
The success of the test
warmed his spirits!
64
The next day, the weather
was not on our side for the
20km test.
65
We also needed to hike
quite far off road with the
antennas.
66
We also needed to hike
quite far off road with the
antennas.
67
In low visibility, we needed to
use compass bearings and fine
adjustments.
Eventually we got a successful
signal, transmitting 100mb/s
68
We worked through the
service model and
implementation for the
public display
69
INVERNESS TO LONDON
70
71
TRAINING
Patrick presented back to the studio his
retrospective of the training.
72
TRAININGPREPARATION FOR
INSTALLING THE INTERNET
ON IDJWI
We had 5 weeks in order to:
Source all the antennas
Program each antenna for transmission at
the right elevation and distances
Define the power requirements
Network the system
Plan the build of the antenna masts
Design and develop the display system
Develop a display management application
Produce installation guides
Prepare customs documentation
KIOSK DESIGN
Access doorway
Work station for
editor
Open window
visible from
street
Open window
visible from
street
Monitor that can
be moved by editor cl
ose to window
Outside seating for p
eople accessing
internet
Mast fixed to
ouside of the kiosk
75
INTERNET AS A SERVICE
76
IN DIGITALLY MATURE ECONOMIES, THE
INTERNET HAS BECOME LIKE A UTILITY
“People don’t really know what to do with the internet when you give it
to them for the first time... You can’t give people a clean Google page, it’s
absolutely meaningless for most of the communities we’re dealing with.”
ALAN KNOTT-CRAIG, PROJECT ISISZWE
IN DRC, THE INTERNET NEEDS TO BE
MORE LIKE A SERVICE
77
NO DIGITAL SKILLS
LOW LITERACY
CURATION & ON-BOARDING
CUSTOMIZED CONTENT
EXTREME CONSTRATINTS… SERVICE-LIKE REQUIREMENTS
MINIMAL BANDWIDTH CONTENT PRIORITISATION
DRC’S EXTREME CONSTRAINTS GIVE RISE TO
SERVICE-LIKE REQUIREMENTS
79
80
81
82
83
84
85
86
INSTALLING THE INTERNET
Idjwi
1. Back story
2. Learning
3. Short term needs
4. Medium term needs
A COMMUNITY SERVICE
- PAMOJA NET
115
200 CUSTOMERS A MONTH
117
DIVERSE
“We had been looking for Crispin
all day …. Thank you
Pamoja.net” – Angelique Fidele
THANK YOU
http://www.ensemblepourladifference.org/
http://firstlight.fjordnet.com/landing
http://fallingwhistles.com
https://www.fjordnet.com

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First Light: An MD&I project by Fjord London and Ensemble pour la Difference

  • 1. FIRST LIGHT An MD&I project by Fjord London and Ensemble pour la Difference
  • 2. • OUR CLIENT & BRIEF • THE DEMOCRATIC REPUBLIC OF CONGO • A MESSAGE FROM THE KING • CO-CREATION IN AFRICA • R&D • TESTING, TRAINING PREPARING • INTERNET AS A SERVICE • INSTALLING THE INTERNET • A COMMUNITY SERVICE - IMPACT
  • 3. 3
  • 4. A designerly approach to integrating people needs with business needs and technical possibilities
  • 5. 5 MD&I BRIEF The First Light Project will use Fjord’s capacity for design and innovation to develop services that improve daily life and empower communities living in the Kivu region in the east of DRC. This will be done in two ways 1. By developing and implementing a community service that delivers practical benefits at ground level and increases the community’s ability to sustain progress. 2. By training and mentoring a core team of Congolese people in the skills, tools and methods needed for them to become leaders in design and innovation.
  • 6. 6 OUTCOMES The intended outcomes after one year were: 1. A measureable improvement in the quality of daily life for 10,000 people 2. A base level capacity for design and innovation within Ensemble 3. Learning for Fjord about design and innovation within extreme constraints, and about digital innovation in Africa 4. A compelling case study
  • 8. 8
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  • 10. “The future of technology for Africa is not in playing catch-up. But in looking at the things we lack and using each of those gaps as an opportunity for us to invent something we can use to leapfrog the rest of the world” WHY WORK IN A PLACE OF EXTREME CONSTRAINT?
  • 11. 11 A MESSAGE FROM THE KING
  • 12. 12 Island kingdom in Lake Kivu 70 kms x 5 kms 300,000 people Living on less than $1 per day No electricity 5 motor vehicles
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  • 14. Idjwi are amazingly beautiful and have a combined population of around 300,000 pupol
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  • 16. The region’s forests are home to diverse wildlife including the world’s largest population of gorillas and its agricultural land is rich with thousands of hectares devoted to high value crops such as coffee and cacao
  • 17. The land also produces a wide spectrum of minerals including coltan, tungsten, casterite, gold and copper. It’s mineral wealth combined with that of other provinces makes DRC one of the richest countries in the world
  • 18. And yet Kivu is one of the poorest regions in DRC, itself one of the poorest countries in the world. In 2015, DRC was ranked 176 out of 187 countries on the Human Development Index and 177 out of 183 in GDP per capita
  • 19. Many families eat only once per day and malnutrition amongst children is widespread. Low incomes mean that around 40% of children have no education at all and few make it into secondary education
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  • 27. 27 DISCOVERY METHODS (DR P) Still from video Patient persona exercise Patient pathway exercise Olly
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  • 29. 29 CONCEPTING (DR P) Three key concept posters pasted as images, with titles underneath We talk over these to show a range… Olly
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  • 33. 33 ISPs Local Infrastructure Owners Users ON IDJWI THE INTERNET NEEDS TO BE CO-CREATED
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  • 39. 39 WE NEEDED TO FIND OUT WHAT DEVICES PEOPLE HAVE ON THE ISLAND Most islanders that own a phone (which is a small percentage) have basic feature phones. The exact model will determine the kind of services they can participate in.
  • 40. 40 WE NEEDED TO TEST WHAT THE VALUE OF THE MESH MIGHT BE • What forms of content, information and communication feel most compelling to local people? • Who most needs to send out information, and who most needs to receive it? • How and where might people use the mesh?
  • 41. 41 SO WE DEVELOPED MATERIALS EXPLAINING THE IDEA OF THE MESH TO LOCAL PEOPLE… USAGE DU RESEAU Ceuxqui ont des smartphones pourraient utiliser la connexion pour accéder au web Les antennes sur l'île emettent la connexion au WiFi sur la région locale Ceuxqui ont des téléphones plus basiques pourraient peut être utiliser certains services, construient spécialement pour l'île Une chaîne d'antennes transmettraient Internet à partir d'une ville voisine. Comme par exemple Goma ou Kamembe. Les antennes seraient capables de diffuser la connexion à travers une zone proche.Cela permettrait à la population locale de se connecter à la ligne. Les personnes qui accepteraient de s'occuper d'une antenne sur leur toit pourraient bénéficier d'une connexion gratuite. QUE PASSERAIT- IL SI L’ILE IDJ WI AVAIT SON PROPRE RÉSEAU INTERNET? *CesAthènesn’ont aucune conséquence sur le plan sani- taire de lapersonne ou lafamille qui l’hébergei.
  • 42. 42 AND INVITING THEM TO IMAGINE WHAT ITS VALUE MIGHT BE
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  • 49. Research report from Idjwi South Kivu, DRC February 2016
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  • 51. Bulega Village Bugarula Village – pop 10,000 Hospital UFIN Women’s Coop Coffee Coop North
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  • 57. 57 TRAINING We realised that we needed to test the antennas with the people who will be installing them. We also knew that we had to progress the task of training Ensemble in the tools and methods needed for them to become leaders in design and innovation. We invited Patrick Byamungu, Director of Ensemble over to the UK for 2 weeks of training and prototyping at Fjord London.
  • 58. 58 Fjord Evolution provided Service Design workshops. These included introductions to design and design thinking.” Using real business and customer challenges that Patrick encounters in the field, we took him through the approaches, to understand and apply the methods. We passed over the importance of story-telling techniques in customer on- boarding.
  • 60. 60 ANTENNA PROTOTYPING & MAKESHOP IN SCOTLAND We flew Patrick, Mike, and Anders (from their partner charity “Falling Whistles”), plus 4 boxes of heavy antenna equipment to Scotland. The Lord Lieutenant of Ross & Cromarty, the representative of Queen Elizabeth in the north east, connected us with landowners willing to help.
  • 61. 61 owners helped us scope out a 0km test location
  • 62. 62 Our first 5km test was successful But it was quite cold for Patrick!
  • 63. 63 The success of the test warmed his spirits!
  • 64. 64 The next day, the weather was not on our side for the 20km test.
  • 65. 65 We also needed to hike quite far off road with the antennas.
  • 66. 66 We also needed to hike quite far off road with the antennas.
  • 67. 67 In low visibility, we needed to use compass bearings and fine adjustments. Eventually we got a successful signal, transmitting 100mb/s
  • 68. 68 We worked through the service model and implementation for the public display
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  • 71. 71 TRAINING Patrick presented back to the studio his retrospective of the training.
  • 72. 72 TRAININGPREPARATION FOR INSTALLING THE INTERNET ON IDJWI We had 5 weeks in order to: Source all the antennas Program each antenna for transmission at the right elevation and distances Define the power requirements Network the system Plan the build of the antenna masts Design and develop the display system Develop a display management application Produce installation guides Prepare customs documentation
  • 74. Access doorway Work station for editor Open window visible from street Open window visible from street Monitor that can be moved by editor cl ose to window Outside seating for p eople accessing internet Mast fixed to ouside of the kiosk
  • 75. 75 INTERNET AS A SERVICE
  • 76. 76 IN DIGITALLY MATURE ECONOMIES, THE INTERNET HAS BECOME LIKE A UTILITY “People don’t really know what to do with the internet when you give it to them for the first time... You can’t give people a clean Google page, it’s absolutely meaningless for most of the communities we’re dealing with.” ALAN KNOTT-CRAIG, PROJECT ISISZWE IN DRC, THE INTERNET NEEDS TO BE MORE LIKE A SERVICE
  • 77. 77 NO DIGITAL SKILLS LOW LITERACY CURATION & ON-BOARDING CUSTOMIZED CONTENT EXTREME CONSTRATINTS… SERVICE-LIKE REQUIREMENTS MINIMAL BANDWIDTH CONTENT PRIORITISATION DRC’S EXTREME CONSTRAINTS GIVE RISE TO SERVICE-LIKE REQUIREMENTS
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  • 92. Idjwi 1. Back story 2. Learning 3. Short term needs 4. Medium term needs
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  • 113. A COMMUNITY SERVICE - PAMOJA NET
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  • 116. 200 CUSTOMERS A MONTH
  • 117. 117
  • 119. “We had been looking for Crispin all day …. Thank you Pamoja.net” – Angelique Fidele

Notas do Editor

  1. We are here to tell you about the project First Light. An Innovation Fund project from Fjord London, working with one of Fjord’s founders, bringing sustainable and impactful, community based innovation to the Democratic Republic of Congo.
  2. We are here to tell you about the project First Light. An Innovation Fund project from Fjord London, working with one of Fjord’s founders, bringing sustainable and impactful, community based innovation to the Democratic Republic of Congo.
  3. After the Accenture acquisition, one of Fjord’s founders, Mike Beeston, decided to start a community initiative project in the DRC. He called it - “Ensemble Pour La Difference” and supported it by an organisation called Luminosity, to help bring light to the most troubled eastern area of the DRC around Lake Kivu on the border of Rwanda and Burundi. Ensemble provides donations and advice to small businesses who can demonstratively prove they are improving the local quality of life. He has successfully helped people export coffee, helped a cooperative for victims of domestic violence to start a soap and textiles business, formed a brick making firm, supported small scale mining and built a hydroelectric dam to bring power to a rural area blighted by a minus 1 level of basic infrastructure. Mike felt that Fjord could help give people the service design skills they need to sustain this progress, so that outside investors might take more notice, and support this positive change. Helping it scale across the region. At Fjord London, we submitted an Innovation Fund application to try to do that.
  4. The Democratic Republic of Congo is the world’s second poorest country. Now, relatively peaceful by it’s recent historical standards, it has been devastated by absolutely ruthless colonial exploitation, almost continuous, vicious civil wars there, and in neighboring countries, since the 1960s, huge refugee influxes, corruption, disease and malnutrition. Many families, averaging 10 children, desperately try to survive on as little as $1 a day.
  5. Our client was the King in the island of Idjwi in Lake Kivu. Idjwi is a beautiful island, producing small amounts of coffee, tungsten mining and local trade. But it’s on the border of an extremely volatile region. Separated to the mainland by a huge body of water covering a deadly methane underground lake, thats susceptible to escape via volcanic eruption. Idjwi has suffered under a constant influx of refugees from Rwanda or Burundi seeking it’s safety, but without any easy access to deliver support, it has often been referred to as Africa’s most forgotten island. Many of the families here are single mothers. Many fathers die trying to transport their goods over the water in treacherous conditions. Literacy is extremely low, domestic violence extremely high. The King & Queen of Idjwi, asked Mike to see if he could bring the Internet to the island, in the hope that people could educate and up-skill themselves. He hopes the internet will bring the island more prosperity and expose it to the rest of the world.
  6. Tour of a slum Similar conditions to many of the urban environments that Mike and his team are working in
  7. Patient pathways Unexpected problems that people face Need care and food in hospital – family Patrick and Espoir (and Mike) as a proxy for target customers
  8. Mike walks through Dr Pascal video
  9. Mention Fjord Evolution Method Quickly explain it
  10. Local sharing economy
  11. Splitting off into groups Talking closely with P & E to draw out insight
  12. Prioritising concepts Sketching out simply service blueprints/storyboards
  13. A somewhat different approach We started from a very broad solution – the internet. What can it do to change peoples’ lives Side note – internets in developing world have to become more service like – they need to be curated. Because a) people don’t have the skills to extract value from a raw google page, and b) connectivity is so low and expensive that you need to control what people can access…
  14. In the west we get our internet directly but invisibly from ISPs. In africa there’s an interim layer of local infrastructure owners – whether it’s the internet café that brings a connection to a slum, or the single person in a household who owns a smartphone. There’s more interaction and exchange between the user and the owner. More of an ecosystem More service-like interactions Going to an internet café A family sharing access to a phone…
  15. Researching how to bring community built internet infrastructure to virgin territory. Inspired by internet mesh darknet infrastructure created in the slums of Detroit and work performed in Afghanistan, Indonesia and South Africa by Jon Crowcroft, inventor of the RaspberryPi and Carlos Rey-Morano.
  16. We’re still waiting to find out how these experiments have gone… Initial photo back from Mike inconclusive…
  17. A somewhat different approach We started from a very broad solution – the internet. What can it do to change peoples’ lives Side note – internets in developing world have to become more service like – they need to be curated. Because a) people don’t have the skills to extract value from a raw google page, and b) connectivity is so low and expensive that you need to control what people can access…
  18. A somewhat different approach We started from a very broad solution – the internet. What can it do to change peoples’ lives Side note – internets in developing world have to become more service like – they need to be curated. Because a) people don’t have the skills to extract value from a raw google page, and b) connectivity is so low and expensive that you need to control what people can access…
  19. People say… Can I get some internet? According to the new Net Neutrality rulings by the FCC, the internet is now officially a public utility.
  20. We learned early on that simply hooking up an african village to the internet doesn’t work. Why? People don’t have the capability of extracting value out of a raw google page. Liaison Congo – internet café – provides an internet training course to customers… people need to be trained to mine value from the internet
  21. A somewhat different approach We started from a very broad solution – the internet. What can it do to change peoples’ lives Side note – internets in developing world have to become more service like – they need to be curated. Because a) people don’t have the skills to extract value from a raw google page, and b) connectivity is so low and expensive that you need to control what people can access…