Presented by Ben Gracewood - a Windows Phone MVP and avid fan of gadgets. Ben provides insight on the mobility space at an Intergen Twilight Seminar. To help listeners understand the market trends, the opportunities, and how organisations can take advantage of this new technology wave.
This Twilight seminar provided insight on the following:
* Mobile usage trends, including predictions about mobile web browsing versus ‘traditional’ browsing
* Mobile sales trends
* Opportunities in the mobile space and how your organisation can leverage them (context, location and immediacy)
* Issues that can occur during mobile development
* Architecture approaches
* Mobile tools
* Real world examples
This is targeted at executives and architects interested in learning more about the pending impact mobility and mobile devices will have on their businesses.
2. Mobility – The changing face of business
Mobility: The changing face of business
OR
Mobility: Changing the face of business
OR
Mobility: Facing the change of business
Not plastic surgery
Mobility: Business of changing the face
3. Mobility – The changing face of business
Agenda
Why you are here.
The growth in mobile
What you can do with Mobility.
What you can do about it.
How do you do it?
9. Mobility – The changing face of business
It’s not just phones
10. Mobility – The changing face of business
Mobile is here. What can we do with it?
For Customers:
Immediacy
Context
Presentation
For Users:
Field force automation
Service
Security
Enterprise Management
13. Mobility – The changing face of business
Immediacy Improve engagement and
connection with
customers and staff
Expect mobile search hits first
Store locations, ATM finder, pub quiz answers.
Instant gratification
Win (and RETAIN) clients, and/or reduce call load.
Flexiwork
Gen Y will love you (more)
14. Mobility – The changing face of business
Context
We’ve always had context
“Please log in here”
Mobile context is additional, and ambient
Location, contacts, dialler
Privacy implications
How does context help?
Geolocation – report an accident or graffiti
Search – find my nearest …
Directions – salesforce automation
17. Mobility – The changing face of business
Field Force Automation
Windows Mobile is still the Gold Standard for field force
Rugged device availability (guaranteed life cycle)
Peripherals (Barcode, RFID, Signature Capture)
Mature app platform (e.g. SQL Compact
Deployment and device management tooling
Yes, it does have a future!
18. Mobility – The changing face of business
Staff Service
Can your users access mobile services (email, intranet)
Why not?
If your customers expect it, your staff will too.
Microsoft Exchange 2003 SP2 (or newer)
Exchange Direct Push (uses LESS data than manual sync)
Remote Wipe
Password Policies
19. Mobility – The changing face of business
Security & Enterprise Management
Aka: Where BlackBerry Was King.
Microsoft Exchange Device Management
Force Pin lock, remote wipe, etc. for pretty much any device
Microsoft SCCM support for iPad coming in 2012
Alternatives for iPad/iPhone:
Wavelink Avalanche
20. Mobility – The changing face of business
Mobile is here. What can we do with it?
For Customers:
Immediacy
Context
Presentation
For Users:
Field force automation
Service
Security
Enterprise Management
24. Mobility – The changing face of business
Mobile Strategy Challenges
App or web?
iPhone or Android (or BlackBerry or Windows Phone, or …)
Do I have to pay 2, 3, or more times for development?
Getting your stuff on the device
User Experience
Not just a sexy user interface
Install, data consumption, privacy, hygiene
25. Mobility – The changing face of business
App or Web?
APP WEB
Generally more rich No install barrier or marketplace
Can engineer to use less data Careful caching required for NZ
Slight install barrier Multi-browser/resolution issues
Marketplace acceptance issues
Tips: Tips:
Use an experienced designer Don’t try to emulate native apps
Design for the platform Follow platform guidelines
Create applications for your
own unique requirements
27. Mobility – The changing face of business
I see you’re trying to build a mobile app…
iPhone or Android (or Blackberry or WP7 or Symbian)?
iPhone won’t dominate for ever
Do I have to pay 2 (or 5) times?!
Will Steve Jobs accept it into his marketplace?
Will it work on my Android Samsonic XT3 with a slide-out
keyboard?
It costs $1.99? Outrageous!
28. Mobility – The changing face of business
Solving (or not) the app challenge
Cross-compilers
Flash, Phonegap, Mono
Reality: none of these provide an ideal result
HTML Web Containers
A valid approach, but heavily design dependent
Frameworks and services generators
Roll your own
JOOB Mobile (go Kiwi!)
Possibly the best middle-ground?
29. Mobility – The changing face of business
Ideal App Approach
30. Mobility – The changing face of business
Mobile Web: Truly Cross-Platform?
Web skins (MVC)
Coupled with…
Javascript Libraries
Sencha (sencha.com)
Jquery (jquerymobile.com)
…and ideally…
HTML5/CSS3
31. Mobility – The changing face of business
Cross-platform Mobile Web?
Standard multiple-browser issues
Multiple resolutions
Some Androids have very small screens.
Platform specific requirements
Hi-resolution home screen icons for iPhone
Tiles for Windows Phone
But, in general, web is more cross-platform than apps
32. Mobility – The changing face of business
Mobile Web: Use What You Have
SharePoint Mobile (“free”)
Mobile CMS Skins (often “free”)
Service integration
33. Mobility – The changing face of business
Ideal Mobile Web Approach
34. Mobility – The changing face of business
User Experience
Bad UX can torpedo the best app ideas
Surfacing in marketplace is (generally) dependent on reviews
Great UX can result in tons of free viral marketing
New Zealand has some unique requirements
Expensive and sometimes intermittent data
Latency accentuated by international round trips
Cross-compilers and frameworks often aren’t good
Forcing one platform’s paradigms on another is grating for users
The savings in dev time can result in cost via low user uptake
35. Mobility – The changing face of business
Intergen/Microsoft Platform Fit
Mobile Device Management (Andrew Kosmadakis)
Microsoft Exchange
Microsoft SCCM
Mobile Apps (Ben Gracewood)
.NET 4.0 Services and Developent
Windows Phone 7 Design and Development
iPhone Design and Development
Mobile Web (Contact Intergen!)
Microsoft SharePoint
ASP.NET, HTML5 Design and Development
36. Mobility – The changing face of business
Rounding up
Mobile is coming to your business, if it’s not already here.
Mobile design and development strategy should be core.
Intergen and Microsoft can help!