Marketing Fundamentals for Founders

•

2 gostaram•715 visualizações

So, you've got a product or idea that's going to IPO (eventually) and your team puts Apple and Google's to shame. Yet, your traffic, leads, and customer metrics keep missing expectations and your board is starting to wonder what they've gotten themselves into with you. Never fear. Quantified marketing is here. Learn how to promote your business with fundamental digital marketing principles. Slides taken from a class taught by Patrick Campbell, CEO of Price Intelligently. Learn more from the experts by visiting http://intelligent.ly/learn

Negócios Tecnologia

Marketing
Fundamentals for Founders
PATRICK CAMPBELL
@patticus

@Patticus
Provide you a quick, analytical process to approach
marketing and sales in the early stages of a business.
Our MissionToday

@Patticus
Everyone leaves with something new they’ve
learned, no matter your marketing level.
My Goal

@Patticus
Key Milestones:
•May 2012: Founded in Boston
•Nov. 2012: 50+ Customers
International Expansion to UK, Canada & Australia
•Jan. 2013: Expanded Team to 7
•April 2013: Completed Over 100,000 Pricing Strategies
•May 2013: $1M Run Rate
Executives:
•CEO/Co-Founder: Patrick Campbell
•Technologist/Co-Founder: Christopher O’Donnell
•Technologist/Co-Founder: Aaron White
About Us

@Patticus
•UnderstandingYour Constraints
•Understanding the Smarketing Funnel
•UnderstandingYour Channels
Our Agenda

@Patticus
We all have an ego that wants to see our name on a
billboard...or in a SuperBowl commercial...

@Patticus
...but vanity is for prom queens (and kings), not
marketers...

@Patticus
...because failure stares you in the face at every turn.

@Patticus
You’re under enormous constraints as a startup. Be a
steamroller focused on conversion momentum, not vanity.
MainTakeaway #1

@Patticus
Identify what you’re doing right now to capture
leads or convert leads to customers.
Activity #1

@Patticus
Understanding the Smarketing Funnel

@Patticus
There are a lot of complex theories out there...

@Patticus
...but keep it simple up front.
Eyeballs Lead Opportunity Customer

@Patticus
Our $1Million Funnel
• Top of the Funnel
• Price Intelligently Blog
• Guest Blogging
• Quora, LinkedIn Twitter, etc.
• Video (coming soon)
• Middle of the Funnel
• Remarketing
• E-Books
• Email
• Video (coming soon)
• Bottom of the Funnel - Sales
• Human Beings - Price Optimization Assessment

@Patticus
Find the funnel that works for you, but you must give your leads
an opportunity to dig in and a funnel for them to go down.
MainTakeaway #2

@Patticus
Draw out your funnel, either current or proposed.
Activity #2

@Patticus
Channels
• Inbound (Go through HubSpot’s certiﬁcation)
• Slideshare
• Guest posts
• Blog
• Social Media
• Video
• Email
• Outbound
• Remarketing
• Paid Search
• Paid Display
• Pamphlets
• Paid newsletters
• Paid anything

@Patticus
...so identify your buyer personas...

@Patticus
Result
• Makes us look bigger than we actually are
(don’t tell anyone)
• Education and creates the requirement
• Forces us to scale

@Patticus
Conversion...conversion...conversion.
Read Skok’s SaaS Unit Economics.

@Patticus
Test, test, and test different marketing channels, but
keep the focus on conversion and scalability.
MainTakeaway #3

@Patticus
What are six channels you can easily test (that you’re
not using already) and how are you going to test them?
Activity #3

@Patticus
Patrick Campbell
Patrick@PriceIntelligently.com
@Patticus

Course Title
Course Title
INSTRUCTOR NAME

Mais conteúdo relacionado

Mais procurados

David Tobin and Karl Skutski - Growth Through Acquisition

INBOUND

The Real Potential of Marketing Automation, the Real Potential of You

DigitalMarketingShow

Actionable Tips For Selling Into Challenging, Niche Markets

Sales Hacker

Marketing 101 for Startups

Startupcentral

Sucool Tİ Start Up Marketing Roadmap

ODTÜ TEKNOKENT YÖNETİM A.Ş.

Grass roots marketing - marketing for immediate results

Rockville Chamber of Commerce

Marketers invest heavily in programs built to disrupt incumbent markets. What lessons can be learned from companies who are creating brand new categories of products and services? In this presentation, I share lessons from building the Customer Success market category at Gainsight. Specifically, we'll cover how companies are innovating in blue ocean markets by building thought leadership programs that establish early positions in the market, transforming the hearts and minds of initial customers, and inspiring a movement in the industry.

How to Create and Market a New Category

Anthony Kennada

Consume client consciousness for colossal content creation - Content Marketin...

Crunch

Artificial Intelligence (AI). The two words on the lips of marketers everywhere. Whether you like it or not, AI is knocking at your door, and it’s here to stay in 2018. The boundaries that exist between human and machine content are increasingly blurry. So, if anything, what can we do? Join us for this webinar if you want to learn about: The power of AI in lead generation Harness the understanding of what drives engagement Foster one to one engagement with your leads

Artificial Intelligence: Turn your blog into a lead Generation machine

Spotler

Marketing in 2015, requires us to be flexible. Marketing is a FAST environment - this is only getting Faster!! (This slide show was part of a training presentation and details on each slide were given verbally) For information on this and other courses offered by Answer Marketing Inc please contact us. Answer Marketing Inc 1131-A Beck Ave Panama City, FL 32401 850.215.7667 info@answermarketing.net

Marketing in 2015! AMI

Kristi Kirkland

Start-up Sales 11.17.14

Jeremy Seltzer

Approached to talk about lead funnels and marketing automation, I suggested we change the topic to be relevant to the problem: - Where to Start & Attracting an Audience - Managing Audience & Growth Marketing is the crutch of product mediocrity ... if your offering is good enough, you don't need for marketing and any form of active sales diminishes ... your "sales-funnel" turns into something that much more closely resembles a pipe ... almost every lead that comes in the top is a conversion through the bottom. ------ Socialising and Sharing the Love & Expertise @ 2 Day Startup Accelerator with Entrepreneur Social Club in Melbourne Australia > http://www.entrepreneursocialclub.com.au > http://www.meetup.com/Entrepreneurial-Social-Club > https://www.facebook.com/entrepreneursc

Audience Growth & Marketing Automation

Max Lynam

Expired homes

RandyBett

Enabling complex B2B sales with PR and content marketing

Matt Wilkinson

How to make your sales team love you

JaxzenMarketing

Lead Generation for Broadcasters

Jacobs Media

Tw listing power point (2)

Michael Shea PA

GrassRoots Marketing Presentation

Sabrina Sellick

For many years, PR equaled press release. Today’s media is hungry for ready-made content and unique sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper, examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.

Lindsey Groepper Public Relations

Element Three

Access homes presentation full deck

AccessHomes

Mais procurados (20)

David Tobin and Karl Skutski - Growth Through Acquisition

The Real Potential of Marketing Automation, the Real Potential of You

Actionable Tips For Selling Into Challenging, Niche Markets

Marketing 101 for Startups

Sucool Tİ Start Up Marketing Roadmap

Grass roots marketing - marketing for immediate results

How to Create and Market a New Category

Consume client consciousness for colossal content creation - Content Marketin...

Artificial Intelligence: Turn your blog into a lead Generation machine

Marketing in 2015! AMI

Start-up Sales 11.17.14

Audience Growth & Marketing Automation

Expired homes

Enabling complex B2B sales with PR and content marketing

How to make your sales team love you

Lead Generation for Broadcasters

Tw listing power point (2)

GrassRoots Marketing Presentation

Lindsey Groepper Public Relations

Access homes presentation full deck

Semelhante a Marketing Fundamentals for Founders

While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity. In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art – it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day. What you'll learn: -Understand what actually makes "great content" -Check whether or not you and your teams are creating the right content for your organisation and your audiences -Discover ways to get content into alignment with your goals, plus get teams on the same page -Get reusable and strategic frameworks for content marketing success About the presenter Anna Hrach Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.

The Winning Formula for Exceptional Content

Acquia

If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads. Content strategy best practices we’ll explore: - How to use content as a lead generation tool - What you need to do with your content to ensure it generates leads - Elements to avoid in your content strategy

Content strategy for lead generation

Spotler

How to Build and Manage an Inbound Marketing Team #INBOUND2013

HubSpot

Mc4 e growth_hacking_2hr_gsew_MVPDraft1

Christopher L. Sparks (MSc)

Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets? Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including: - Best practices and examples on how to turn tent-pole content into derivative content - How to employ visual content across your buyer’s journey - How to effectively scale visual content production

Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...

Visually

2014 09 Product Management principles in a services company

Cambridge Product Management Network

....or "we're brilliant guys and we can do clever stuff for you." Companies delivering services have many of the same challenges as product companies but there are some significant differences too. Berenice Mann and Clifford Dive look at what makes service companies special, the challenges and possible solutions. They describe their experience of working together in Marketing and Business Development as a local consultancy went through a transformation process, and touch on: - how to promote the company as thought leader - coordinated product and services story - innovation - sales and marketing working together Some things worked, and others didn't. Berenice comes from an R&D background, with a PhD in Physics. She has experience of technical project and team management, from product development and production through to marketing. Cliff has broad experience in product innovation and realisation, with roles including product management, programme management and business development. Berenice and Cliff have experience both of product and services companies. They first met at Sentec, where Berenice was Marketing Manager, and Cliff was Business Development Manager, at a time when the company was rapidly evolving, attempting to grow both revenue and profitability.

Product Management Principles in a Services Company

Clifford Dive

Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look. This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Cowley Associates

Product Management Principles in a Services Company (or how to sell brains!)

Berenice Mann

Content Strategy: The Importance of Content Strategy in Marketing

Zest Digital

Marketing + PR for Startups April 2014

Courtney Myers

Start using Social Media for Small Business

SeemaRampersad1

Content strategies to engage your audience

nstaylor

B2B Social Media with Linkedin

Andrea M. Tarrell

Give Your Customers the Content They Want - Persona Based Marketing

PR 20/20

The Content Marketing Revolution - Print Buyers International Conference

Joe Pulizzi

Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales. In this 50-minute webinar, CEO of Sales Hacker, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, will discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel. Max and Anand discuss: -How to find your ideal customers in a crowded marketplace -Targeting your high-potential buyer -Automating lead research -Examples of unique trigger events used for targeting buyers -Examples of mid-market sales teams using data and technology to efficiently scale lead gen -Examples of generating/resurfacing leads from legacy contact databases with fresh information

Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni

LeadGenius

Growth Marketing Master Class - Tycho Luijten, Dapper

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.

Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...

How to Web

EPIC CONTENT MARKETING

Joy Huertas, MA

Semelhante a Marketing Fundamentals for Founders (20)

The Winning Formula for Exceptional Content

Content strategy for lead generation

How to Build and Manage an Inbound Marketing Team #INBOUND2013

Mc4 e growth_hacking_2hr_gsew_MVPDraft1

Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...

2014 09 Product Management principles in a services company

Product Management Principles in a Services Company

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Product Management Principles in a Services Company (or how to sell brains!)

Content Strategy: The Importance of Content Strategy in Marketing

Marketing + PR for Startups April 2014

Start using Social Media for Small Business

Content strategies to engage your audience

B2B Social Media with Linkedin

Give Your Customers the Content They Want - Persona Based Marketing

The Content Marketing Revolution - Print Buyers International Conference

Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni

Growth Marketing Master Class - Tycho Luijten, Dapper

Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...

EPIC CONTENT MARKETING

Mais de Intelligent_ly

No matter your marketing goal, Google Adwords is the quickest and easiest way to grow your business. Period. But what happens after a user clicks on your ad and starts investigating your product? Prospective customers don't automatically become paying customers, and oftentimes it takes a bit of nurturing in order to get them to actually buy, which requires the marketing team passing these leads off to the sales team. That's where things get tricky, and in order to successfully bring a prospect down the sales funnel, there needs to be an orderly process and effective communication. Chad Larson and Elliot Reid will draw upon their experience at WordStream and show you how to implement this sales process in your own company. What You'll Learn PPC best practices to fuel a successful sales funnel The internal infrastructure necessary to close more deals How to create a successful sales process How to make the connection

After Google AdWords: How to Generate Sales, Not Just Clicks and Leads

Intelligent_ly

Starting a new company is hard, but putting in place the right legal framework for your business doesn’t have to be... Dive deep into the most important issues relating to raising capital for your company with insight from Mick Bain and Janene Asgeirsson, two experts on start-up law from WilmerHale. Having worked with hundreds of entrepreneurs and start-ups, Janene and Mick will answer the questions that you haven't even thought to ask. What You'll Learn: Financing structures and terms How to comply with security regulations Types of investors to work with and why

Legal Land Mines: Raising Capital

Intelligent_ly

Legal Land Mines: Raising Capital

Intelligent_ly

Instructor: Shelley Steigerwald It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO … What should you do first? How should you spend your limited limited resources for maximum impact? This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade. What You'll Learn How to hack your Customer Lifecycle to find the best marketing channles for your company. How to prioritize your marketing to-do list like a growth hacker. How to measure, optimize, and win during each phase of your Customer Lifecycle.

Craft Your Marketing To-Do List Like a Growth Hacker

Intelligent_ly

Instructor: Amy Bucher In the world of UX design, there's a mound of resources and methodologies that provides the basic backbone of developing a great product. From research, to testing, to interviewing techniques, and surveys, there certainly isn't a shortage of tools to get the job done. But how do you sort through each tool and best apply it to fit your needs at hand? In this course we will review some of the methods you can use to better understand your users, what they want from your product, and what their experience is using your product. The focus is on the type of data you can gain through each approach and how it might impact your product, as well as some tips on getting the research done on a budget. You'll Learn the Fundamentals Heuristic testing Research techniques, including In-depth interview (IDIs) and focus groups Paper prototyping Ethnographic observation Surveys

The UX Playbook: Tools, Tips, & Tricks

Intelligent_ly

Instructor: Jim Henderson Sales--you can't live without making them. And oftentimes you can't move forward in bootstrapping your company or gaining early the traction investors want without them. But what do you do when the odds are stacked against you? What do you do when you’re not that charismatic, polished salesperson? The good news is that the answer to these questions is the same - and it’s not complicated, nor a mysterious process that gets bestowed on only a few people. It’s a simple set of steps that every founder, employee, or salesperson can master and use to win deals that launch or grow your company. What You'll Learn The steps that move you from your vision to a new customer How to prepare for and execute each step Critical do’s and don’ts Tips to manage the process mentally and emotionally

Founder Selling: How to Win Deals & Close Critical Sales

Intelligent_ly

Tech for the Non Technical - Anatomy of an Application Stack

Intelligent_ly

Instructor: Noah Freeman As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with. With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy. What You'll Learn Types of Facebook ad offerings How to target your ad Using page promotion and boosted posts The elements of a great ad

Fundamentals of Facebook Advertising

Intelligent_ly

In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy. Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy. What You'll Learn An overview of paid customer acquisition channels The metrics to pay attention to How to identify the best strategy for your company

Introduction to Paid Customer Acquisition

Intelligent_ly

The brain drain in Boston is a well known phenomena, and in the never-ending search for talent, it's no wonder why many Boston companies turn abroad to recruit some of the best minds to grow their companies. But even though this solution seems simple, it can open up a whole can of immigration issues that can be a headache for you AND your foreign-born job-seekers. Arm yourself with the knowledge necessary to recognize and understand these issues, and to best position yourself and your company to avoid immigration problems. Laura will address immigration law essentials most relevant to start-up companies considering the hire of foreign nationals. What You'll Learn: Principles of business immigration law Overview of the most common non-immigrant visas for employees of start-ups (H-1B, TN, O-1, etc.) Basics of immigrant visas (“green cards”) Considerations for foreign national founders of U.S. companies

Immigration Issues for Startups

Intelligent_ly

Jeff Bussgang on Product Management and the Search for Product-Market Fit Startup product management is both an art and a science. We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit. You'll Learn: -The skills that characterize great product managers -Tactics and techniques for finding product-market fit About Jeff Bussgang: Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).

Product Management and the Search for Product Market Fit

Intelligent_ly

Instructor: Michael Pici If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to! What You'll Learn: How to research your prospect pre-email and phone call How to craft the perfect email that will always get a response Technology tricks and shortcuts This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep. About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.

Sales 101: How to Write an Email that Everyone Responds To

Intelligent_ly

Instructor: Jacquelyn Miller Let's face it, as a marketer, you can't always promote products on the vanguard of hip and cool. In fact, it might even be good to build your marketing career in an unsexy industry - Jacqui Miller will tell you why. As the marketer for PillPack, a new pharmacy focused on creating a better, simpler pharmacy experience, Jacqui knows all about turning on spotlights even when there's no stage. She'll help you (your brand) get sexy and brainstorm marketing plans that actually feel fun. What You'll Learn: Why unsexy industries are where it's at. Spotting marketing opportunity in unexpected places. Borrowing marketing ideas from successful consumer brands. Convincing managers / team members to have more marketing fun.

How to Market Unsexy Products

Intelligent_ly

When it comes to startups, SVB has been around the block. Many times. They've helped countless founders and CEOs negotiate the ups and downs of startup financing. Confused about the how to choose the right funding strategy? Don't be. On November 12th, SVB’s Dan Allred and Smith Anderson will break it down for you. They'll introduce five of the most important and popular avenues for startup funding: Bootstrapping Crowdfunding Angel Investors Venture Capital Debt

Get funded Expert Advice from the People Who Know

Intelligent_ly

There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks. Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing: Grapevine (2005) The Word of Mouth Manual Vol. II (2008) In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.

Dave Balter's Advocacy Marketing Class

Intelligent_ly

The road to launching a new web or mobile application usually starts with the creation of a minimum viable product (MVP). A MVP is more than a prototype but less than a fully-featured app and can help you engage a particular audience, such as potential investors, strategic partners, hires, or test users. Determining what features should be included in or excluded from your MVP is a critical task with major ramifications. Building a bad MVP negatively impacts your time to market, budget, likelihood of getting funding, and probability of success: this class is going to help you get it right. What You'll Learn: How to let go of the features you used to think were a “must have”. How a particular audience can impact the features in a MVP. How to maximize a MVP’s impact while still hitting deadlines and budgets.

The Short List: Choosing Critical Features for Your Minimum Viable Product

Intelligent_ly

Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup

Intelligent_ly

Don't Get Funded: How to Use Your Customers to Bootstrap

Intelligent_ly

Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.

Facebook Advertising: Launch a Campaign That Really Works

Intelligent_ly

Whether you're a developer or not, you can absolutely still help build your own site. In fact, it's important that you do. Anticipating how your audience will interact with your site -- navigating, consuming, purchasing, sharing -- and structuring it to make it easier for them to do the things that matter most (to them and to you) is major. Alec Harrison is the founder of Audacious Design, a design studio, and also works as a senior UI designer for Fresh Tilled Soil. He is passionate about data, data visualization, and technology. He specializes in creating intuitive UX/UI designs for many types of industries and products across mobile, tablet & web platforms

UX & Wireframes Know Your Weapon of Choice

Intelligent_ly

Mais de Intelligent_ly (20)

After Google AdWords: How to Generate Sales, Not Just Clicks and Leads

Legal Land Mines: Raising Capital

Craft Your Marketing To-Do List Like a Growth Hacker

The UX Playbook: Tools, Tips, & Tricks

Founder Selling: How to Win Deals & Close Critical Sales

Tech for the Non Technical - Anatomy of an Application Stack

Fundamentals of Facebook Advertising

Introduction to Paid Customer Acquisition

Immigration Issues for Startups

Product Management and the Search for Product Market Fit

Sales 101: How to Write an Email that Everyone Responds To

How to Market Unsexy Products

Get funded Expert Advice from the People Who Know

Dave Balter's Advocacy Marketing Class

The Short List: Choosing Critical Features for Your Minimum Viable Product

Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup

Don't Get Funded: How to Use Your Customers to Bootstrap

Facebook Advertising: Launch a Campaign That Really Works

UX & Wireframes Know Your Weapon of Choice

Último

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Tim Wilson

Chennai Low price 80022//12248 call girl 100% TRUSTED independent call girl We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...

pujan9679

JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS

kajalroy875762

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

PARK STREET CALL WATTSAPP 98274,61493 THE MOST BEAUTIFUL INDEPENDENT ESCORT CALL GIRL SERVICE Kolkata WE ARE PROVIDING GENUINE CALL GIRL SERVICE I AM A a NATURAL BRUNETTES, SLIM BODY, NATURAL LONG HAIR AND ALL TYPE OF HAIR IS A NATURAL BRUNETTE IN THE MOST BEAUTIFUL INDEPENDENT ESCORT GIRL I AM A NATURAL BRUNETTE WITH ROOM AND HOTEL AND A NATURAL BRUNETTE WITH A BODY MADE FOR SIN AND ALL TYPE OF ME ALL THE TIME I SEND YOU A HAIR, VERY SOCIABLE AND FUNNY, READY TO ENTERTAIN TO ENTERTAIN U AND MAKE FORGET ABOUT TO GET ENTERTAIN U AND MAKE FORGET ABOUT ALL THE PROBLEMS. LET'S HAVE A WONDERFUL TIME TOGETHER AND FORGET ABOUT EVERYTHING ALL TYPE SERVICE ENJOYMENT SAFE AND SECURE IN CALL OUT CALL HOME AND HOTEL ANYTIME AVAILABLE AND ALL TYPE SERVICE ENJOYMENT

PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now

kapoorjyoti4444

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Nashik CALL GIRL IN♥️7091819311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN call ☎️70918//19311☎️We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call☎️70918//19311☎️ Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available

pr788182

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

vineshkumarsajnani12

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

meghakumariji156

Marketing Fundamentals for Founders

1. Marketing Fundamentals for Founders PATRICK CAMPBELL @patticus

2. @Patticus Provide you a quick, analytical process to approach marketing and sales in the early stages of a business. Our MissionToday

3. @Patticus Everyone leaves with something new they’ve learned, no matter your marketing level. My Goal

4. @Patticus Key Milestones: •May 2012: Founded in Boston •Nov. 2012: 50+ Customers International Expansion to UK, Canada & Australia •Jan. 2013: Expanded Team to 7 •April 2013: Completed Over 100,000 Pricing Strategies •May 2013: $1M Run Rate Executives: •CEO/Co-Founder: Patrick Campbell •Technologist/Co-Founder: Christopher O’Donnell •Technologist/Co-Founder: Aaron White About Us

5. @Patticus •UnderstandingYour Constraints •Understanding the Smarketing Funnel •UnderstandingYour Channels Our Agenda

6. @Patticus UnderstandingYour Constraints

7. @Patticus We all have an ego that wants to see our name on a billboard...or in a SuperBowl commercial...

8. @Patticus ...but vanity is for prom queens (and kings), not marketers...

9. @Patticus We only have so much time...

10. @Patticus ...because failure stares you in the face at every turn.

11. @Patticus You need to be a steamroller.

12. @Patticus You’re under enormous constraints as a startup. Be a steamroller focused on conversion momentum, not vanity. MainTakeaway #1

13. @Patticus Identify what you’re doing right now to capture leads or convert leads to customers. Activity #1

14. @Patticus Understanding the Smarketing Funnel

15. @Patticus There are a lot of complex theories out there...

16. @Patticus ...but keep it simple up front. Eyeballs Lead Opportunity Customer

17. @Patticus Our $1Million Funnel • Top of the Funnel • Price Intelligently Blog • Guest Blogging • Quora, LinkedIn Twitter, etc. • Video (coming soon) • Middle of the Funnel • Remarketing • E-Books • Email • Video (coming soon) • Bottom of the Funnel - Sales • Human Beings - Price Optimization Assessment

18. @Patticus Find the funnel that works for you, but you must give your leads an opportunity to dig in and a funnel for them to go down. MainTakeaway #2

19. @Patticus Draw out your funnel, either current or proposed. Activity #2

20. @Patticus UnderstandingYour Channels

21. @Patticus Channels • Inbound (Go through HubSpot’s certiﬁcation) • Slideshare • Guest posts • Blog • Social Media • Video • Email • Outbound • Remarketing • Paid Search • Paid Display • Pamphlets • Paid newsletters • Paid anything

22. @Patticus Inbound Channels

23. @Patticus Outbound Channels

24. @Patticus Everybody is different...

25. @Patticus ...so identify your buyer personas...

26. @Patticus ...and be a brand.

27. @Patticus Our Brand Let the knowledge free!

28. @Patticus Long form and data driven

29. @Patticus Result • Makes us look bigger than we actually are (don’t tell anyone) • Education and creates the requirement • Forces us to scale

30. @Patticus Our $1Million Funnel • Top of the Funnel • Price Intelligently Blog • Guest Blogging • Quora, LinkedIn Twitter, etc. • Video (coming soon) • Middle of the Funnel • Remarketing • E-Books • Email • Video (coming soon) • Bottom of the Funnel - Sales • Human Beings - Price Optimization Assessment

31. @Patticus Conversion...conversion...conversion. Read Skok’s SaaS Unit Economics.

32. @Patticus Test, test, and test different marketing channels, but keep the focus on conversion and scalability. MainTakeaway #3

33. @Patticus What are six channels you can easily test (that you’re not using already) and how are you going to test them? Activity #3

34. @Patticus Questions?

35. @Patticus Patrick Campbell Patrick@PriceIntelligently.com @Patticus

36. Course Title Course Title INSTRUCTOR NAME