SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
From lean to machine
Marketing your way
from lean startup to
growth company
A Backupify & Kinvey collaboration
Machine
Operational & Scale
Lean
Experimentation & Hustle
“Building community” becomes “scaling community”
“Driving trial” becomes “driving revenue”
“Brand” gives way to “demand”
Tip 1
Ask, “What if time and resources weren’t an
issue?” Then do exactly that
What to watch out for ...
Sign you’ve arrived
You shift from reporting on activities to
measuring results
Tip 2
Remember: Not everyone wants to see your
baby pictures
Startup
IT’S A STARTUP!
What to watch out for ...
numbers
Sign you’ve arrived
Tip 3
Don’t hire an athlete if you need a pitcher
What to watch out for ...
marketing”
Sign you’ve arrived
out of the pool)
Tip 4
Resist the urge to design a bicycle shed
What to watch out for ...
and overly analytical
doing, not what needs to get done
Sign you’ve crossed
to execute on it
How 5
Are you SURE that wasn’t
the correct building?
SCHEDULED FOR
DEMOLITION
What to watch out for ...
Sign you’ve arrived
You’re comfortable with some amount of
Tip 6
What to watch out for ...
always did
latent demand
Sign you’ve arrived
You’re executing on plan to be the company you
Tip 7
Breaking: Startup X gets a
$1billion Valuation
The path of the righteous man is beset on all sides by
the iniquities of the selfish and the tyranny of evil men.
Blessed is he who, in the name of charity and good will,
shepherds the weak through the valley of darkness, for
he is truly his brother's keeper and the finder of lost
What to watch out for ...
Sign you’ve arrived
You are nimble as a newsroom

Mais conteúdo relacionado

Mais procurados

Clate and scott conquer chaos
Clate and scott conquer chaosClate and scott conquer chaos
Clate and scott conquer chaos
Infusionsoft
 

Mais procurados (10)

Entrepreneurship 2: Six Steps to Build Your Company.
Entrepreneurship 2: Six Steps to Build Your Company.Entrepreneurship 2: Six Steps to Build Your Company.
Entrepreneurship 2: Six Steps to Build Your Company.
 
GIS- How to create a form
GIS-  How to create a formGIS-  How to create a form
GIS- How to create a form
 
Entrepreneurship: Five Tips to Start Your Company.
Entrepreneurship: Five Tips to Start Your Company.Entrepreneurship: Five Tips to Start Your Company.
Entrepreneurship: Five Tips to Start Your Company.
 
Khadijat Abdulkadir: Failing Forward - TSD17
Khadijat Abdulkadir:  Failing Forward - TSD17Khadijat Abdulkadir:  Failing Forward - TSD17
Khadijat Abdulkadir: Failing Forward - TSD17
 
Clate and scott conquer chaos
Clate and scott conquer chaosClate and scott conquer chaos
Clate and scott conquer chaos
 
The Art of Hustle - ArabNet Kuwait 2016
The Art of Hustle - ArabNet Kuwait 2016The Art of Hustle - ArabNet Kuwait 2016
The Art of Hustle - ArabNet Kuwait 2016
 
Eveline Smet: Scaling up - The sky is the limit - TSD17
Eveline Smet: Scaling up - The sky is the limit - TSD17Eveline Smet: Scaling up - The sky is the limit - TSD17
Eveline Smet: Scaling up - The sky is the limit - TSD17
 
What great entrepreneurs have in common by Ariel Poler at Vator Splash Oakland
What great entrepreneurs have in common by  Ariel Poler at Vator Splash OaklandWhat great entrepreneurs have in common by  Ariel Poler at Vator Splash Oakland
What great entrepreneurs have in common by Ariel Poler at Vator Splash Oakland
 
Raising Capital 101
Raising Capital 101Raising Capital 101
Raising Capital 101
 
Inventor Vs Entrepreneur (...And How to be Both!)
Inventor Vs Entrepreneur (...And How to be Both!)Inventor Vs Entrepreneur (...And How to be Both!)
Inventor Vs Entrepreneur (...And How to be Both!)
 

Semelhante a Marketing After Lean: Operationalizing Big Thinking

Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Jose Casal-Gimenez FBCS CITP
 
MANAGEMENT MANUAL FOR START
MANAGEMENT MANUAL FOR STARTMANAGEMENT MANUAL FOR START
MANAGEMENT MANUAL FOR START
Léa CARON
 
How Marketing Should Be Done In A Startup
How Marketing Should Be Done In A Startup How Marketing Should Be Done In A Startup
How Marketing Should Be Done In A Startup
Ashish Rai
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business
CityStarters
 
HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup Marketing
Silicon Anchor
 
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
bueclub
 

Semelhante a Marketing After Lean: Operationalizing Big Thinking (20)

Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
 
MANAGEMENT MANUAL FOR START
MANAGEMENT MANUAL FOR STARTMANAGEMENT MANUAL FOR START
MANAGEMENT MANUAL FOR START
 
How Marketing Should Be Done In A Startup
How Marketing Should Be Done In A Startup How Marketing Should Be Done In A Startup
How Marketing Should Be Done In A Startup
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business
 
Www valutrics-com
Www valutrics-comWww valutrics-com
Www valutrics-com
 
Startup marketing: first steps and growth
Startup marketing: first steps and growthStartup marketing: first steps and growth
Startup marketing: first steps and growth
 
HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup Marketing
 
Startup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy SchmidtStartup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy Schmidt
 
Your Annual Marketing Toolbox
Your Annual Marketing Toolbox Your Annual Marketing Toolbox
Your Annual Marketing Toolbox
 
20 Deadly Mistakes That Kill Startups (According to Experts)
20 Deadly Mistakes That Kill Startups (According to Experts)20 Deadly Mistakes That Kill Startups (According to Experts)
20 Deadly Mistakes That Kill Startups (According to Experts)
 
20 Mistakes that Kill Startups (According to Experts)
20 Mistakes that Kill Startups (According to Experts)20 Mistakes that Kill Startups (According to Experts)
20 Mistakes that Kill Startups (According to Experts)
 
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising ...
 
Zero to SeriesA
Zero to SeriesAZero to SeriesA
Zero to SeriesA
 
Startup Turkey 2016 - Sam Mallikarjunan
Startup Turkey 2016 - Sam MallikarjunanStartup Turkey 2016 - Sam Mallikarjunan
Startup Turkey 2016 - Sam Mallikarjunan
 
Using Lean Startup to Ace Your Job Search
Using Lean Startup to Ace Your Job SearchUsing Lean Startup to Ace Your Job Search
Using Lean Startup to Ace Your Job Search
 
Your Annual Marketing Department Toolkit
Your Annual Marketing Department ToolkitYour Annual Marketing Department Toolkit
Your Annual Marketing Department Toolkit
 
The $3,000 brand
The $3,000 brandThe $3,000 brand
The $3,000 brand
 
The first 100
The first 100 The first 100
The first 100
 
Lean Workbench For Creating And Tracking Metrics That Matter
Lean Workbench For Creating And Tracking Metrics That MatterLean Workbench For Creating And Tracking Metrics That Matter
Lean Workbench For Creating And Tracking Metrics That Matter
 
Why 9 out of 10 business fails - Dealerbaba Guide
Why 9 out of 10 business fails - Dealerbaba GuideWhy 9 out of 10 business fails - Dealerbaba Guide
Why 9 out of 10 business fails - Dealerbaba Guide
 

Mais de Intelligent_ly

Mais de Intelligent_ly (20)

After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and LeadsAfter Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising Capital
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising Capital
 
Craft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth HackerCraft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth Hacker
 
The UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & TricksThe UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & Tricks
 
Founder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical SalesFounder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical Sales
 
Tech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application StackTech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application Stack
 
Fundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingFundamentals of Facebook Advertising
Fundamentals of Facebook Advertising
 
Introduction to Paid Customer Acquisition
Introduction to Paid Customer AcquisitionIntroduction to Paid Customer Acquisition
Introduction to Paid Customer Acquisition
 
Immigration Issues for Startups
Immigration Issues for StartupsImmigration Issues for Startups
Immigration Issues for Startups
 
Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit
 
Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To
 
How to Market Unsexy Products
How to Market Unsexy ProductsHow to Market Unsexy Products
How to Market Unsexy Products
 
Get funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who KnowGet funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who Know
 
Dave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing ClassDave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing Class
 
The Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable ProductThe Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable Product
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup  Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
 
Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap
 
Facebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksFacebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really Works
 
UX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of ChoiceUX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of Choice
 

Último

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

Último (20)

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

Marketing After Lean: Operationalizing Big Thinking