Developing a Social Media Game Plan
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Learn from this social media how-to. This deck covers topics including understanding your social customers, how to conduct a social audit, social footprints, social reach, social frequency, social amplification, and keyword optimization. Slides taken from Developing A Social Media Game Plan, a class taught by Scratch MM's Andrea Squiteri at Intelligent.ly's Boston campus. Learn more from the experts by visiting http://intelligent.ly/learn
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Developing a Social Media Game Plan
- 1. presents ANDREA SQUITIERI @andreasquit Developing a Social Media Game Plan
- 2. • Business Goals • Social Audit: Where Are Your Customers & Competitors? • Social Footprint & Reach • Social Amplification & Frequency • Optimal Keyword Set Agenda
- 4. Channels 4
- 5. Unraveling their lifestyle, pains, passions Identifying their media consumption choices Identifying and connecting with those who influence them Connecting the dots between your brand and your customer with/ social content Understanding the New Social Customer
- 7. • Measure Social Reach & Passion Assessment • Understand Digital Conversations, Volumes, & Trending Topics • Track results with a dashboard Social Audit
- 8. Unraveling their lifestyle, pains, passions Identifying their media consumption choices Identifying and connecting with those who influence them Connecting the dots between your brand and your customer with/ social content Understanding the New Social Customer
- 9. Brand’s presence on social platforms (Facebook, Twitter, YouTube, blogs, Pinterest, etc.) Social Footprint
- 10. Estimated number of potential or existing customers that can be reached through Social Footprint Social Reach
- 11. The number of times you engage with your Social Reach via your Social Footprint Social Frequency
- 12. The number of times your Social Reach engages and shares with the content published through your Social Footprint Social Amplification
- 13. • Strength – likelihood you’re being discussed • Passion – repeated mentions • Unique Authors • Time between mentions Social Frequency & Social Amplification
- 14. Estimated share of brand mentions for a keyword set compared to select competitors 10 35 55 Share of Voice Competitor A Competitor 2 You Digital Share of Voice
- 15. Unraveling their lifestyle, pains, passions Identifying their media consumption choices Identifying and connecting with those who influence them Connecting the dots between your brand and your customer with/ social content Understanding the New Social Customer
- 16. Web content management software, content management, content management systems, enterprise content management system, website content management, web content management system, web content management solution, Web CMS, WCM, CM system and CM Systems Understand Digital Conversations
- 17. Narrowing the Keyword Set
- 18. • Once you have identified strategic keywords, pepper them into social profiles • Use keywords in descriptions/bios • Use keywords in content • Develop website content with keywords and promote socially with the keywords • Search channels to see who is using the keywords (prospects, partners, competitors) Optimize with Keywords
- 19. Create a Listening Dashboard
- 20. • Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube • Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest • Social Engagement: How to Crack the Code of Social Interaction • How to Audit Your Social Marketing Efforts • 4 Steps to Developing a Successful Social Media Program Resources
- 21. • andreas@scratchmm.com • @andreasquit • linkedin.com/in/andreasquitieri Drea’s Contact Information
- 22. Course Title Course Title INSTRUCTOR NAME
Notas do Editor
- Frame social efforts:What is your industry?Who are your competitors? How are they using social media?What trends are impacting your business? Who is your audience? What are their passions or pain points? Where are they online? B2B or B2C?
- Before you get started, you need to do your research. Brands use social for many different reasons: market research, competitive analysis, growing brand awareness, sharing content, sales, etc. Before you dive in, you need a strategy – as you would for any of your channels. There’s a science behind social. This audit will set up your framework.
- Go to socialmentionnow - Measure your ability to drive conversations and engagement compared to your competitors. Use a free social monitoring tools like SocialMention.com (or paid listening tools such as Radian6). Note: > 100 monitoring vendors.Search “brand name” in quotes Focus on the following key measures: Measure your ability to drive conversations and engagement compared to your competitors. Use a free social monitoring tools like SocialMention.com (or paid listening tools such as Radian6). Note: > 100 monitoring vendors.Search “brand name” in quotes Focus on the following key measures:
- Measure digital conversations:How vibrant is the digital dialog about your category?How many conversations are happening? Where?What is your digital share of voice vs competitors?