This document provides warnings about the ingredients in many lipsticks and lists potentially harmful chemicals commonly found in them. It then lists the ingredients of a popular lip plumper and notes that it contains many synthetic and mineral-based ingredients and dyes. The rest of the document describes an organic lip gloss that aims to provide color and moisture without harmful chemicals. It lists beneficial plant-based oils, waxes and antioxidants from fruits and vegetables used in the product instead.

2. WARNING!
LIPSTICK INGREDIENTS NOT RECOMMENDED FOR USE
After a review of the world’s bestselling, luxury and mass market lipsticks, we discovered many use the same
coloring agents, petrochemical-silicone ingredients, and artificial aromatics and flavors. Ingredients decks are often
hard to read, so we listed them for your reference to help you make intelligent choices.
• Polyisobutene • Cetyl Lactate • CI 77891 (Titanium Dioxide)
• Octyldodecyl Stearoyl Stearate • Polydecene • CI 77491, 77492, 77499 (Iron Oxides)
• Myristly Lactacte • Tocopheryl Acetate • CI 15850 (Red 6, Red 7 Lake)
• Tocopheryl Acetate • Ascorbyl Palmitate • CI 45380 (Red 22 Lake)
• Propylparaben • Synthetic Wax • CI 45410 (Red 28 Lake)
• Octyldodecanol • Synthetic Beeswax • CI 73360 (Red 30 Lake)
• Silica • Ceramide 3 • CI 17200 (Red 33 Lake)
• Tricaprylyl Citrate • Tin Oxide • CI 19140 (Yellow 5 Lake)
• Ozokerite • Acetylated Lanolin Alcohol • CI 15985 (Yellow 6 Lake)
• Isononyl Isononanoate • Titanium Dioxide • CI 42090 (Blue 1 Lake)
• Paraffin • Iron Oxides • CI 77163 (Bismuth Oxychloride)
• Phenyl Trimethicone • Bismuth Oxychloride • CI 75470 (Carmine)
• Microcrystalline Wax • Vp/Hexadecene Copolymer • Carmine (CI 75470)
(Cera Microcristallina) • Polyethylene • Red 21 Lake (CI 45380)
• Octyl Palmitate • Ethylhexyl Methoxycinnamate • Yellow 10 Lake (CI 47005)
• Caprylic/Capric Triglyceride • Cetyl Acetate
• Ascorbyl Palmitate • Lanolin Oil
• Tocopherol • Artificial Food Flavoring Lead is a byproduct of heavy metals,
• Vanillin mineral-based colors, synthetic dyes and
• Artificial Perfumes
artificial colors.
• Acrylates Copolymer • Dipentaerythrityl Hexahydroxystearate/
Heat treated and irradiated mineral colors
• Polyethylene Terephthalate Hexastearate/Hexaro Sinate
are extremely toxic.
• Stearyl Stearoyl Stearate • Mica
Ingredients found in a top-selling lip plumper:
Hydrogenated Polyisobutene; Tridecyl Trimellitate; Polyglyceryl-2 Diisostearate; Octyldodecyl Stearoyl Stearate; Menthone Glycerin Acetal; Vp/Hexadecene Copolymer;
Pentaerythrityl Tetraisostearate; Microcrystalline Wax (Cera Microcristallina); Octyldodecanol; Trimethylolpropane Triisostearate; Silica; Fragrance (Parfum); Palmitoyl
Oligopeptide; Retinyl Palmitate; Ethylhexyl Palmitate; Tocopheryl Acetate; Tribehenin; Sorbitan Isostearate; Sodium Saccharin; Limonene; Bht. (+/-): Mica; Titanium Dioxide (Ci
77891); Iron Oxides (Ci 77491; Ci 77492; Ci 77499); Carmine (Ci 75470); Yellow 5 Lake (Ci 19140); Blue 1 Lake (Ci 42090); Red 6 (Ci 15850); Red 7 Lake (Ci 15850); Red 33 Lake (Ci 17200);
Red 30 Lake (Ci 73360); Red 28 Lake (Ci 45410).

4. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
U S D A C E R T I F I E D O R G A N I C
LIP DELIVERY ANTIOXIDANT GLOSS

5. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
WHAT’S OUT
GLUTEN
LEAD AND OTHER HEAVY METALS
MINED MINERAL AND SYNTHETIC COLORANTS
IRON OXIDES
SYNTHETIC OILS AND WAXES
MINERAL OIL AND PETROLATUM
ARTIFICIAL FRAGRANCES AND PHTHALATES
SILICONES AND PARABENS (PRESERVATIVES)

6. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
FEED LIP DELIVERY ANTIOXIDANT GLOSS
INGREDIENT ORAC VALUES
YOUR LIPS Açaí
CERTIFIED ORGANIC
INGREDIENT
ORAC* VALUE
(per 100g)
102,700
We ingest our lip products every time we lick our Agave 1,294
lips so it only makes sense that we formulate all
Antioxidant Intellimune ®
66,847
lip products with nutrition.
Seed Oil Complex
Lip Delivery Antioxidant Gloss is the first USDA – Black Cumin 50,372
certified organic lip gloss combining powerful
– Pumpkin 483
colorful antioxidant chemistry and nutritious food
ingredients with a high ORAC1 (Oxygen Radical – Red Grape 1,837
Absorbance Capacity) value. –Red Raspberry 5,065
Antioxidants are compounds that are naturally – Cranberry 9,090
manufactured by the body and/or are ingested, Blueberry 9,621
primarily as components of fruits and vegetables,
Cranberry 1,452
which have the ability to stabilize free radicals by
donating an electron, and at the same time, do not Purple Maize** 6,725
become free radicals themselves. Rosehip 96,150
*Source: USDA May 2010 Study (ORAC) of Selected Foods
The higher the ORAC value, the more oxidation it can prevent.
1
**Source: 2011 Brunswick Laboratories

7. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
COLORFUL
ANTIOXIDANT
ORAC
VALUE
(per 100g)
6,725
CHEMISTRY
Powered with certified organic fruit and vegetable
juices and extracts from Purple Corn, Blueberries and
Cranberries—completely free from mined mineral and ORAC
VALUE
synthetic colorants, iron oxides, potentially toxic and (per 100g)
lead-laced heavy metals. 9,621
These powerful fruits and vegetables contain nutrient-
packed polyphenols and antioxidants from anthocyanins
Anthocyanins are what give foods like cranberries,
blueberries and purple corn their vibrant color in nature.
ORAC
In addition, anthocyanins possess more than VALUE
(per 100g)
antioxidants—research has proven they also have 1,452
antimicrobial and antibacterial activities.

8. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
AVAILABLE IN TWO
DELECTABLE SHADES
SHEER CRANBERRY SOFT BLUEBERRY PURPLE MAIZE CLEAR FROSTING

9. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
RESTORE AND PROTECT
Your lips are constantly exposed and bombarded with pollutants and free radical
scavengers and are rarely under cover. They have been attacked since birth and over time,
start to droop, thin, wrinkle and become rough if not cared for.
Lip Delivery Antioxidant Gloss feeds your lips with power-packed antioxidants and
Intelligent Nutrients signature Intellimune Antioxidant Seed Oil Complex to help battle
® ®
oxidative stress and aid in fighting pre-mature aging while delivering delicious moisture
and shine.
Antioxidants in food oils vs Intellimune ® Oil
Intellimune Oil ®
ORAC
VALUE
Olive Oil (per 100g)
66,847
Soybean Oil
Flax Seed Oil
Sunflower Oil
Canola Oil
ORAC* Value per litre 0 10 20 30 40 50
*ORAC (Oxygen Radical Absorbance Capacity) Value. Source: Intelligent Nutrients External Studies.
The Dr. Arnold S. Leonard M.D. Cancer Research Fund www.aslcancerfund.org

10. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
LOVE YOUR LIPS
Many conventional lip products tout to boost your pout.
The truth is that it is often just lip service. They temporarily
plump your lips with inflammatory ingredients that
cause the blood to rush to the lip surface area,
ultimately leaving them tingling with irritation.
Lip Delivery Antioxidant Gloss calms
and soothes lips.

11. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
CERTIFIED ORGANIC
WAX AND BUTTERS
Intensely nourishing, non-toxic and safe. Beeswax glides across your lips creating a
physical barrier of protection while Certified Organic Cocoa Butter and Shea Butter melt
upon application quenching lips with vitamin E to help restore and protect.

12. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
CERTIFIED ORGANIC OILS
Certified Organic Coconut, Rosehip and Açaí Oils fill lips with the moisture and nutrition
they need to be their natural fullest while delivering a non-sticky, stay-put layer of sheer
glossy color.
ORAC
VALUE
(per 100g)
ORAC 102,700
VALUE
(per 100g)
96,150

13. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
DELECTABLE
AROMA AND
FLAVOR
The delectable certified organic aroma and
flavor blend is comprised of smooth Coconut,
Caramel and Vanilla, balanced with juicy
Raspberry and sweet Agave.
ORAC
VALUE
(per 100g)
1,294
ORAC
VALUE
(per 100g)
5,065

14. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
AÇAÍ OIL
BENEFITS:
• Boasts the highest per unit value of antioxidant power (ORAC)
of any edible fruit in the world.
• Contains anthocyanins and flavonoids—powerful
antioxidants that help defend the body against life’s
stressors, thwart aging and the disease process by
neutralizing free radicals.
• Scientists from the Federal University of Rio de Janeiro have
shown that consuming Açaí extract can help fight both viral
and parasitic infections.
DESCRIPTION • Has a powerful detoxification capacities in the human body
Açaí is an indigenous berry commonly and is a well-known traditional source of dietary fiber.
found in the rain forests of the
Amazon. This antioxidant-rich fruit • Helps increase overall level of energy and stamina, and may
has been heralded for centuries as a aid to combat fatigue and exhaustion.
healing, immune-stimulating, energy- • Rich in essential fatty acids such as omega-3, omega-6
boosting fruit. Açaí is extracted from and omega-9 and minerals such as phosphorus, calcium
the Açaí palm.
and potassium as well as polyphenols, anthocyanins and
Açaí is known as the world’s phytosterols.
number one super food. It is more
• Contains vitamins B1, B2, B3 and C.
potent in antioxidants than prunes,
pomegranates and cranberries.

15. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CASTOR OIL
BENEFITS:
• Health benefits include relief from rheumatism, menstrual
disorders and constipation.
• Helps in oral care, proper lactation and skin care.
• 90% of its fatty acid content consists of ricinoleic acid
responsible for its remarkable healing abilities.
(i.e. rheumatism, arthritis, gout).
• In medicine uses include soothing burns, sunburns, skin
disorders, skin cuts, and abrasions.
DESCRIPTION • It acts as a barrier agent and protective medium against
An edible oil obtained from the seeds harsh conditions and extreme elements.
of the Ricinus communis plant. • Also noted for its ability to heal acne.

16. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
COCONUT OIL
BENEFITS:
• Rich in vitamin E, K and minerals such as iron.
• Helps in improving the digestive system and thus prevents
various stomach and digestion problems.
• Athletes and body builders often prefer coconut oil as it
contains lesser calories than other oils.
• Its fat content is easily converted into energy and helps in
boosting energy and endurance.
• Improves the ability of our body to absorb nutrients such
DESCRIPTION as vitamins, amino acids and important minerals like
An edible oil that has been used in calcium and magnesium, which are necessary for
cooking for thousands of years. development of bones.
It is extracted by the shredding and • Helps in preventing premature aging and degenerative
squeezing of the coconut kernel. diseases due to its antioxidant properties.
• Serves as a protective layer, helping to retain the moisture
in your skin to sooth dry chapped lips.
• Mild and suitable for those with inflamed and irritated skin,
and those with skin sensitivities.

17. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
ROSEHIP SEED OIL
BENEFITS:
• Rich in vitamins A and E and essential fatty acids.
• Include the omega-6 fatty acid known as linoleic acid, which
plays an important part in the structure of cell membranes
and helps in preserving cells from the environment.
• Provides oleic acid, which is an omega-9 fatty acid that keeps
skin moist and supple and in optimum condition.
• Contains beta-carotene, vitamin A and vitamin C,
antioxidants that help to protect against free radical damage
and aids the formation of collagen.
DESCRIPTION
The rosehip is the bulbous part at • Healing properties treat acne and chickenpox scars, as well
the base of the flower, which remains as helping to reduce the coloring of surgical scars
after the rose petals are removed. The
seeds inside are pressed and the oil is
extracted from native rose plants Rosa
Rubiginosa (Sweet Briar) and Rosa
Canina (Dog Rose).

18. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
COCOA BUTTER
BENEFITS:
• High magnesium levels in cocoa butter can prevent the
progesterone drop that leads to PMS.
• High in antioxidants in the form of flavonoids help protect the
heart and arteries from damage by free radicals.
• Raises endorphin and serotonin levels in the brain, which can
improve your mood.
• Used as a moisturizer for dry skin.
DESCRIPTION
A pure, edible vegetable fat that is
extracted from the cacao bean and has
many health benefits internally and
externally.

19. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
SHEA BUTTER
BENEFITS:
• Contains cinnamic acid, a substance that helps protect the
skin from harmful UV rays.
• Provides vitamins A and E, which are very beneficial for
moisturizing the skin as well as helping to restore its
elasticity.
• Protects the skin from both environmental and
free radical damage.
• Several studies have revealed that shea butter has
UV anti-erythemic activity, which helps tissue cell
DESCRIPTION regeneration and softening of the skin.
Extracted from the shea nut of the Karite
Tree (Butyrospermum Parkii) and used • Helps diminish wrinkles by moisturizing the skin,
to moisturize, and protect the skin from promoting cell renewal, and increasing circulation.
elements such as sun, wind, heat and salt
water for thousands of years. Also used • It also acts as a natural barrier to protect against
as a cooking oil, much like olive oil. elements such as smoke, smog and environmental
In most parts of West Africa, this little
pollutants in the air.
nut provides a valuable source of food,
medicine, and income for the population.
In fact, shea butter is sometimes referred
to as “women’s gold” in Africa, because
so many women are employed in the
production of shea butter.

20. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
PURPLE CORN
BENEFITS:
• Potent anti-cancer agent (Ohio State University researchers
found that anthocyanin extract reduced cancer cell growth in
human cancer cells.)
• Obesity and diabetes preventative and cure (Scientists at
Doshisha University in Kyoto, Japan found that dietary C3G
prevented obesity.)
• Anti-inflammatory properties (Researchers at Tokai Gakuen
University in Nagoya, Japan confirmed the anti-inflammatory
response of C3G, found in purple corn to be very high.)
DESCRIPTION • Additional benefits Include:
Enjoy looking younger and have 1. Helps prevent wrinkles
optimum health by including purple
corn into your diet. Recent studies 2. Reduces ldl (bad cholesterol levels)
of vegetables containing high 3. Controls obesity
concentrations of anthocyanins, the 4. Controls diabetes
pigment that imparts the vibrant color
5. Helps prevent cancer
found in purple corn.
6. Lowers blood pressure
7. Protects capillaries
8. Promotes collagen formation
9. Reduces blood clots

21. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
BLUEBERRY
BENEFITS:
• Packed with antioxidant phytonutrients called anthocyanidins,
blueberries neutralize free radical damage to the collagen
matrix of cells and tissues.
• Anthocyanins have been shown to enhance the effects of
vitamin C.
• They work their protective magic by preventing free radical
damage, inhibiting enzymes from cleaving the collagen
matrix, and directly cross-linking with collagen fibers to form
a more stable collagen matrix.
DESCRIPTION • Extracts of bilberry (a cousin of blueberry) have been shown
Blueberries are the fruits of a shrub in numerous studies to improve nighttime visual acuity
that belong to the heath family, which and promote quicker adjustment to darkness and faster
includes the cranberry and bilberry restoration of visual acuity after exposure to glare.
as well as the azalea, mountain
laurel and rhododendron. There are • The vitamins, sodium, copper, fructose and acids improve
approximately 30 different species digestion.
of blueberries with different ones
growing throughout various regions.

22. USDA USDA CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CERTIFIED ORGANIC INTELLIGENT INGREDIENT
CRANBERRY
BENEFITS:
• Rich in phytonutrients (naturally derived plant compounds),
particularly antioxidants, are increasingly being shown to
help optimize human health.
• Cranberries have been shown to contain more antioxidant
phenols than 19 commonly eaten fruits according to a study
published in the November 19, 2001 edition of the Journal of
Agriculture and Food Chemistry.
• Cranberries contain proanthocyanidins (PACs) that can
prevent the adhesion of certain of bacteria, including
DESCRIPTION E. coli, associated with urinary tract infections to the urinary
tract wall.
Cranberries are low, creeping
shrubs or vines. Preliminary studies • The anti-adhesion properties of cranberry may also
suggest that diets containing fruit and inhibit the bacteria associated with gum disease and
vegetables with high-ORAC^ values stomach ulcers.
may provide protection against chronic
age-related afflictions like loss of
coordination and memory. Cranberries
score high on the antioxidant scale.

23. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
SHADES & PRICING
AUGUST 2011 ON COUNTER
PURPLE MAIZE CLEAR FROSTING
Berry-infused passion Colorless shine
LIP DELIVERY ANTIOXIDANT GLOSS
Size: 0.40 oz./12ml | Suggested Retail Price: $24

24. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS
GET THE SET WITH A
NEW HOLIDAY SHADE
NOVEMBER 2011 ON COUNTER
LIP DELIVERY ANTIOXIDANT GLOSS THREE COLOR GLOSS
+ LIP DELIVERY NUTRITION ® SET

25. CERTIFIED ORGANIC LIP DELIVERY ANTIOXIDANT GLOSS