Get some tangible tips for improving your organisation's profile and for creating engaging communications that will impress those who already support you, and attract those who you would like to support you - even if your budget is smaller than you would like!
Particularly great for not for profit organisations, this slideshow can benefit any business or organisation that need a helping hand when it comes to marketing, PR, and communications.
2. How to raise awareness through PR channels
Understanding your audience
Defining your brand – knowing your key
messages
Tips for little or no budget
Leveraging content
Leveraging timely events
Dealing with sensitive causes
Dealing with crises
More ways to get noticed as an organisation
3. How to raise awareness through PR
channels
What is PR?
Pros and cons of different
channels
PR Slang
Measuring PR
Tips for spectacular press
releases
11. Measuring PR
Value of PR
What’s more powerful
–
PR or advertising?
Judging the monetary
value
12. Press release tips
Be concise
Don’t forget your key messages
Supply images
Give all contact information
Make it easy to read
Have a good cover letter
14. Research who your target audience is
Who currently uses or supports your service? Who could
in the future?
What do you know about these people?
Do your research!
15. Figure out which perspective you’re
speaking from
First person, second person, third person
Think about tone
Professional or personal?
Detached or interactive?
16. What to do when your target
audience is everyone
Segment audience into chunks
Target different audiences in different ways
Don’t forget about all your stakeholders – public, members, funders,
supporters, government – the list goes on!
17. Can you guess which newsletter is aimed at funders and strategic
partners, and which is aimed at those within the organisation?
18. Give props to your funders
Give thanks in
newsletters, media,
etc.
Make sure they get
something out of your
relationship as well
19. Defining your brand –
knowing your key messages
Consider your
purpose
What do you want them to
think, feel, or do?
What do you want to do?
Inform, educate,
initiate action?
What call to action are you
making?
20. Craft your key message
Is it as short as possible but no shorter?
Does it convey a message? Not to be confused with your topic!
Is the relevance to your audience clear?
Does it say something new?
Will your audience understand it?
21. Test your key message
Get a friend or colleague to remember it
Keep it clear
Make sure all your key people know it
22. Which mediums are right for your
message & audience?
What channels will your audience respond to? Media (magazines, newspapers,
radio, TV), Newsletter, Case Study, Video – the list goes on!
Are you trying to reach current stakeholders or potential stakeholders?
Do you already have a database or do you need to get your messages out
further?
Are words enough?
23. Tips for little or no budget
Social Media
Event sites
Know your people
27. Leveraging Content
Recycling doesn’t just apply to paper and
plastics – there’s no reason you shouldn’t
recycle content too!
Make sure you adapt it to suit the particular
channel and audience
29. Dealing with sensitive topics
Know your key messages
Know your language
Get sign off from all key players
Set out some ground rules if necessary
30. Dealing with crises
Put a plan in place in case anything does go wrong
Be proactive
Call a professional
31. What do we do if….?
SCENARIO
ONE
SCENARIO
TWO
SCENARIO
THREE
Step
One
Step
One
Step
One
Step
Two
Step
Two
Step
Two
Step
Three
32. More ways to get noticed as an
organisation
Spokespeople
Celebs
33. Who’s your hero?
Finding the heroes in your
community – a PR tool you
can start using right now!
34. Next steps – what to do when you
leave this presentation
Identify your audience
Figure out your key messages
Get out there!
Call Intelligent Ink
www.intelligentink.co.nz
+64 9 629 4213
