Have you ever attended a competitive intelligence conference, presentation or training course and been told that tactical intelligence is not important? That it’s not of high value? That it’s not true competitive intelligence? If you have heard this before, you’ll want to attend this webinar as two veteran intelligence practitioners dispel this notion and share their experiences on how tactical intelligence often served as a critical component and foundation of their overall intelligence efforts. They will also discuss how building and sustaining an effective intelligence operation that supports a company’s innovation process and strategic direction in a timely and actionable fashion does in fact require a focus on various tactical intelligence activities. As a result, many of us will realize it’s time to rethink how we approach competitive intelligence. Learning objectives: Why tactical intelligence is important to strategic innovation Why innovation impacts competitive intelligence How to rethink your approach to competitive intelligence Finally, Alysse and Jason will offer a special sneak-preview of the agenda they have put together as co-chairs for the next RECONVERGE:G2 Intelligence Leadership Symposium taking place in Minneapolis 16-18 September. Special pricing ends in just a few days. As Vice President of Marketing, Jason Voiovich is responsible for aligning Logic PD products and services with market needs. Jason has more than 15 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency. Jason also acts as an advisor to the University of Wisconsin Eau Claire’s Entrepreneur Program and serves on its Communication and Journalism curriculum review committee. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology. Alysse Nockels joined McAfee in 2006 where she built the CI function from the ground up and is now responsible for managing CI across McAfee’s product portfolio. Prior to joining McAfee, Alysse held systems engineer, security engineer, and price-to-win roles at Lockheed Martin. Alysse has a master’s degree in Information Technology and a bachelor’s degree in Telecommunication Systems. She is the current Vice Chair of Strategic and Competitive Intelligence Professionals (SCIP), earned her CI Professional (CIP-II) certification from the Academy of Competitive Intelligence, and obtained Product Management certification from Pragmatic Marketing.

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How Tactical Intelligence
Drives Strategic Innovation
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 30 July 2014
~ featuring ~
Alysse Nockels Michel BernaicheJason Voiovich

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Alysse Nockels
Alysse Nockels joined McAfee in 2006 where she built the CI function from the ground up and is
now responsible for managing CI across McAfee’s product portfolio. Prior to joining McAfee,
Alysse held systems engineer, security engineer, and price-to-win roles at Lockheed
Martin. Alysse has a master’s degree in Information Technology and a bachelor’s degree in
Telecommunication Systems. She is the current Vice Chair of Strategic and Competitive
Intelligence Professionals (SCIP), earned her CI Professional (CIP-II) certification from the Academy
of Competitive Intelligence, and obtained Product Management certification from Pragmatic
Marketing.
As Vice President of Marketing, Jason Voiovich is responsible for aligning Logic PD's products and
services with market needs. Jason has more than 15 years of experience in marketing intelligence
and research, specializing in competitive intelligence, new venture strategy, brand valuation and
business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a
Minneapolis-based marketing intelligence and brand development agency. His clients included
Target Corp, Blue Cross/Blue Shield, Guidant (Boston Scientific), and Michael Foods along with
dozens of start-ups and mid-sized firms. Jason also acts as an advisor to the University of
Wisconsin Eau Claire's Entrepreneur Program and serves on its Communication and Journalism
curriculum review committee. Jason received his B.S. in Communications from the University of
Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota,
and Executive Education in data analytics at the Massachusetts Institute of Technology.
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Jason Voiovich

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Questions, Commentary & Content

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Agenda
► .
go.aurorawdc.com/Minneapolis
► Five Principles of Tactical Intelligence
► Taking the Long Way Around – McAfee’s CI Story
► Learning How to Listen Better – Logic PD’s Story
► Summary, Q&A and Discussion

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Five Principles of Tactical Intelligence
α Principle #1 - Create immediate VALUE by impacting the
bottom line
α Principle #2 - Validate requests to properly FOCUS creative
energy
α Principle #3 - Force DISCIPLINE in the rigorous evaluation
of strategic concepts
α Principle #4 - Help properly FRAME strategic choices and
issues in concrete versus abstract terms
α Principle #5 - Allow practitioners to EARN THE RIGHT to
have a ‘seat at the table’ for strategic discussion

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Principle #1
Create immediate VALUE by
impacting the bottom line

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Principle #1
Create immediate VALUE by
impacting the bottom line
Joe Kindt – GE Energy
Competitive Intelligence Leader
Don’t get burned by the sun

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Principle #2
Validate requests to properly
FOCUS creative energy

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Principle #2
Validate requests to properly
FOCUS creative energy
Zena Applebaum – Bennett Jones
Director – Competitive Intelligence
Read All About it: Newsletters Aren’t Dead!

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Principle #3
Force DISCIPLINE in the rigorous
evaluation of strategic concepts

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Principle #3
Force DISCIPLINE in the rigorous
evaluation of strategic concepts
Karen Somerville & Terry Kirby
Organizational Change

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Principle #3
Force DISCIPLINE in the rigorous
evaluation of strategic concepts

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Principle #4
Help properly FRAME strategic
choices and issues in concrete
versus abstract terms

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Principle #4
Help properly FRAME strategic
choices and issues in concrete
versus abstract terms
Online Ethics Smackdown: Debate
Moderator – Phil Britton
Team Conservative – Zena Applebaum
Team Fast & Loose – Adam Wedwick

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Principle #5
Allow practitioners to
EARN THE RIGHT to have a ‘seat at
the table’ for strategic discussion

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Principle #5
Allow practitioners to
EARN THE RIGHT to have a ‘seat at the table’
for strategic discussion
Panel – CI: One Size Does Not Fit All
Moderator – August Jackson
Zena Applebaum
Phil Britton
Joe Kindt
Adam Wedwick

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Principle #1
Create
immediate
VALUE by
impacting the
bottom line

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Principle #1
Create immediate VALUE by
impacting the bottom line
Siew Neo – Galil Medical
Senior Global Product Leader
What the Intelligence Community Needs to
Understand to Support Global
Commercialization Efforts

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Principle #2
Validate requests to properly
FOCUS creative energy

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Principle #2
Validate requests to properly
FOCUS creative energy
Todd Hostager
University of Wisconsin - Eau Claire
Professor of Marketing
Intelligence Role in Inductive
vs. Deductive Reasoning

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Principle #3
Force DISCIPLINE in the
rigorous evaluation of
strategic concepts

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Principle #3
Force DISCIPLINE in the rigorous
evaluation of strategic concepts
Todd Carpenter – Adventium Labs
Chief Engineer
Best practices in vulnerability
assessments for risk management

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Principle #4
Help properly FRAME strategic
choices and issues in concrete
versus abstract terms

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Principle #4
Help properly FRAME strategic
choices and issues in concrete
versus abstract terms
Steve Baird
Winthrop & Weinstine, P.A.
Chairman, Trademark & Brand Management
Risk Assessment Methodology

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Principle #5
Allow practitioners to
EARN THE RIGHT to have a ‘seat at
the table’ for strategic discussion

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Principle #5
Allow practitioners to
EARN THE RIGHT to have a ‘seat at
the table’ for strategic discussion
Dr. Scott Nelson – Logic PD
Executive Vice President &
Chief Technology Officer
Innovation Lessons From 50
Years of Helping Others

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α Minneapolis, MN – Sept 16-18, 2014
go.aurorawdc.com/Minneapolis
α Tactical Workshops
α Intelligence System & Analytic Clinics
α Networking Opportunities

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Thank you! Now how about a
little Q&A?
Email: alysse_nockels@mcafee.com
Email: jason.voiovich@logicpd.com
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Alysse Nockels
Jason Voiovich