1. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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How Librarians Turn
Intelligence Skills into
Industry Insight
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 28 May 2014
~ featuring ~
Jill Strand Arik Johnson

2. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Jill Strand
Jill Strand is the Director of Knowledge Management at Maslon
Edelman Borman Brand LLP, a midsize law firm in Minneapolis MN.
Prior to that she was a Research Librarian for Faegre & Benson and
started a library for a division of Target Corporation. She earned her
MLIS from Dominican University / College of St. Catherine and B.S. in
Journalism from the Honors Tutorial College at Ohio University.
Jill has been an active member of the Special Libraries Association since
2002, was elected as a Fellow in 2010 and now serves on the Board as
President-Elect.
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!

3. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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α Use the Questions pane on your
GoToWebinar control panel and all questions
will be answered in the second half of the
hour.
α You are welcome to tweet any comments on
Twitter where we are monitoring the
hashtag #IntelCollab or eavesdrop via
http://tweetchat.com/room/IntelCollab
α Slides will be available after the webinar for
embedding and sharing via
http://slideshare.net/IntelCollab
α To view the recording and download the PPT
file, please register for a trial membership at
http://IntelCollab.com.
Questions, Commentary & Content

4. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Agenda
► Evolution of information professionals
► Competencies, skill sets & trends
► How SLA supports our evolution
► Summary, Q&A and Discussion

5. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Information Professional Evolution
► From inward-looking
technical experts ..
► Technical experts
► Inward looking & reactive
► Gathering
► Provide information to
others
► Work in a silo
► Unclear metrics
► Only work within comfort
zone
Source: FT/SLA survey 2013
► To client-centric
decision enablers ..
► Multi-skilled
► Proactive outward view
► Distilling & validating
► Coach others to self-serve
► Integrated within
organisation
► Clear metrics linked to
strategy
► Happy to work outside
comfort zone

6. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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SLA Competencies Then & Now
► 2003
► Managing information
organizations
► Managing information
resources
► Managing information
services
► Applying information tools
& technologies
► Core and personal
competencies
► 2014
► Creating & maintaining
collaborative relationships
► Managing information
services & resources
► Understanding & applying
information tools &
technologies
► Personal competencies &
values

7. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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IFLA Trends Report
 Greater access to info through new
technologies
 Online education is ‘democratising’ learning
 Data protection & privacy being redefined
 Hype-connected societies will empower new
voices & groups
 New technologies will transform global
information economy
Source: IFLA Trend Report: Riding the Waves or Caught in the Tide 2013

8. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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SLA / FT Survey:
Top 5 Challenges Viewed by Us & Them
► Knowledge providers
► Everything is on the
internet
► Demonstrating value
► Budget/financial
constraints
► Cost of access to info
► Lack of understanding of
colleagues/other depts
► Executives
► Information overload
► Filtering/sifting through
information found
► Relevancy of information
► Up to date/most recent
information
► Speed & timeliness of
information

9. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Putting a Value on Priceless
► Independent assessment of ROI of
special libraries in Australia
► Findings: ROI of $5.43 for every $1
invested
► Conservative estimate – doesn’t include:
► Improved quality of search results from info pros
► Savings in negotiating deals with info vendors
https://www.alia.org.au/sites/default/files/documents/adv
ocacy/ALIA-Return-on-Investment-Specials.pdf

10. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Putting a Value on Priceless:
Value
►Manage a dynamic, authoritative
collection of print and e-resources
►Negotiate with vendors to achieve best
value
►Ensure copyright compliance
https://www.alia.org.au/sites/default/files/documents/adv
ocacy/ALIA-Return-on-Investment-Specials.pdf

11. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Putting a Value on Priceless:
Unique Skills
►Fast, current and comprehensive
search results
►Training to enable end-users to search
efficiently
►Filtered, evaluated search results
►Relevant, tailored and current
information

12. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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What Makes Us Unique?
►Engage with reference interview
►Knowledge Cataloging
►Innovation Junkies
►Strategic Thinking & Analysis
►Leveraging Internal Knowledge

13. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Concrete Examples of Our Uniqueness
►Curated industry insights
►Analyze and summarize
►Experts on delivery mediums & mobility
►Partners through Embedded Librarianship

14. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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What Makes You Unique?
What special
skills
do you offer?

15. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Where SLA Fits In
► Communicate your value
► Understand the drivers
► Manage the process
► New opportunities to enhance skill set
► Volunteer beyond your comfort zone

16. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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How Might You Re-Shape SLA?

17. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Jill Strand
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Thank you!
Now how about a little Q&A?
Email: jillstrand@gmail.com