Vietnamese Regirator users analysis

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VIEVIEW REPORT
“Vietnam statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

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Refrigerator
Part 1

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31.6
59.057.4
76.8
20.2
49.9
2009 2014
REFRIGERATOR & COLOR (OFTEN SEE/PURCHASE INTENTION)
*INTAGE VN Data (VINTAGE Color Survey)
*Statistical data: https://www.gso.gov.vn
Refrigerator Ownership Rate
By Statistical Data* (2014)
Purchase Intention Color TOP3 (HCMC Women)
By INTAGE VN Data* (2013)
Often Seen Color TOP 3 (HCMC Women)
By INTAGE VN Data* (2013)
59.0%59.0% 53.8%53.8% 43.6%43.6%
37.5%37.5% 25.0%25.0% 15.0%15.0%
Why HCMC women have a tendency to
choose Black Color of refrigerator?
Silver graySilver White
SilverSilver gray Black
The answer of this question is ….
Please Ask INTAGE VN
All VN Urban Rural

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48
c o l o r s
To identify each country's commonality and difference regarding color preference
SURVEY OUTLINE
 Methodology: central location test: self-completed questionnaire
with color panel
 Survey area: Japan, China, Thailand, Vietnam
 General consumer: men/women
 Number of samples: Japan（M 44s /F 43s）, China（M 40s /F 40s）,
Thailand（M 42s/F 42s）, Vietnam（M 40s /F 40s）
 Survey period: Jan-April 2013
If you are interested in this data
contact@intage.com.vn
W h a t i s INTAGE COLOR SURVEY

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The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

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Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

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