Vieview Cosmetic1

Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1
VIEVIEW REPORT
“Vietnam statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

C o s m e t i c
P a r t 1

Cosmetic Market in Vietnam
*Statistical data: http://www.brandsvietnam.com/15844-Trong-thi-truong-lam-dep-tri-gia-235-ty-USD
2016
Consumption of Cosmetic products
1,78 Billion USD
2018
Consumption of Cosmetic products
2,35 Billion USD
Cosmetic Market in Vietnam is growing

Why Japanese Cosmetic Lovers value “Have to get married”,
“Private is important”?
The answer is…. please ask INTAGE VN
Vietnamese who love
Japanese Cosmetic
Communication message for Japanese Cosmetic
Lover should emphasize
*INTAGE VN Data (INTAGE Asia Insight Research)
“Have to get married” “Private is important”

Why Korean Cosmetic Lovers value “Cherish Connection with society”,
“Social Credibility”?
Theansweris….pleaseaskINTAGEVN
Vietnamese who love
Korean Cosmetic
Communication message for Korean Cosmetic
Lover should emphasize
“Cherish Connection with society” “Social Credibility”

Implication: Value of Cosmetic Intender
Value
First Priority
Value
Second Priority
Communication
Strategy Action
Japanese
Lovers
Korean
Lovers
“Cherish connection with society” “Social Credibility”
“Have to get married” “Private is important”
“Make-up for better
opportunity & connection at
work/community”
“Make-up for Love”
“Make-up for Fun”

Decision Trees CHAID (Chi-Squared Automatic Interaction Detector)
-It is one of the oldest tree classification methods originally proposed by
Kass in 1980
-The first step is to create categorical predictors out of any continuous
predictors by dividing the respective continuous distributions into a
number of categories with an approximately equal number of
observations
-The next step is to cycle through the predictors to determine for each
predictor the pair of (predictor) categories that is least significantly
different with respect to the dependent variable
-The next step is to choose the split the predictor variable with the
smallest adjusted p-value, i.e., the predictor variable that will yield the
most significant split
-Continue this process until no further splits can be performed

W h a t i s INTAGE VN Mobile Panel
Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone.
Respondents can access and answer the survey anytime, anywhere.
Mobile Panel allows respondents to answer survey
quickly by phone app instead of paper.
At home, at work, at school, at supermarket, on the
street, etc. Mobile panel enables respondents to be
flexible when answering survey.
PANEL
SAMPLE SIZE
112,000 ss
If you are interested in this service
contact@intage.com.vn
As of Aug 2018

The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

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