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Vieview Automobile 1

  1. 1. VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. AUTOMOBILE Part1
  3. 3. Vietnam Automobile Market 2017 TOTAL(2016) TOTAL(2017) 2016 VS 2017 North Central South 271,833 250,619 0.92 SEDAN 78,908 72,946 0.92 44.71% 12.94% 42.35% SUV 32,445 31,072 0.96 38.58% 13.00% 48.42% Crossover 8,830 9,003 1.02 55.19% 10.35% 34.46% MPV 16,622 15,301 0.92 21.01% 6.90% 72.09% HB 16,004 11,275 0.70 59.49% 6.20% 34.31% PU 23,099 24,373 1.06 47.61% 15.07% 37.32% Dull Market (-8% 2016) but PICKUP and Crossover YEAR!! South: SUV, MPV Market, North: HB, PU Market *Statistical data: vama.org.vn
  4. 4. Car Ownership & Social Economic Class (SEC) Usually,Car OwnersareSEC A or over,butWhy CarOwnersinHanoiare so manySECB? Theansweris….pleaseaskINTAGEVN *Statistical data: https://www.gso.gov.vn, *INTAGE VN Data (INTAGE original Automobile Panel) 1 2 3 9 Hanoi Danang Quang Ninh HCMC Car Ownership Rate By Statistical Data* (2014) SEC - Rate of SEC B By INTAGE Data*(2014) 0%0%3.68% 1.82% 5.7%6.2%6.3% 4.4%
  5. 5. Household Income & Car Owners’ Age Why Car Owners in Haiphong (including Quang Ninh) are so Young? Theansweris….pleaseaskINTAGEVN 1 2 3 HCMC Hanoi Haiphong Total Vietnam Household Income (000 VND) By Statistical Data*(2014) Car Owner Average Age By INTAGE Data*(2018) 35.44 (including Quang Ninh) 37.4238.23 3,9234,1134,840 2,627 *Statistical data: https://www.gso.gov.vn, *INTAGE VN Data (INTAGE original Automobile Panel)
  6. 6. Well-Selling Model & Brand Positioning Why each well-selling model have good brand positioning? The answer is….please askINTAGE VN PU Crossover MPV SUV SEDAN HB CX-5 Ranger INNOVA Fortuner VIOS Morning 1.06 1.02 1.27 SEGMENT Model Growth Rate (2016-2017) 0.69 EXCITEMENT EMPATHY RECOGNITION COMFORT Assertive Collaborative IntuitiveRational No Image *Statistical data: vama.org.vn, *INTAGE VN INSIGHT (INTAGE original Brand Positioning Map called Octgram) 1.06 1.12
  7. 7. What is INTAGE’s AUTOMOBILE PANEL? INTAGE Automobile Panelists are profiled of age, gender, SEC (by household income) and location (not specific address due to privacy policy). Also, Car Brand/Model information. (as of March 2018) Total : ~ 7,000 samples Haiphong : ~ 40 samples Quảng Ninh : ~ 50 samples Hanoi : ~ 3,000 samples DaNang : ~ 50 samples Bien Hoa : ~ 1,000 samples HCMC : ~ 3,000 samples Hanoi HCMC Danang Haiphong Quang Ninh Bien Hoa
  8. 8. What is OCTOGRAM? OCTOGRAM is a framework which helps us to understand consumers’ needs, how brands meet each needs, develop segmentation and brand positioning in the market. Contact us at contact@intage.com.vn to know more about our panel & this research service! Horizontal axis shows how a person wants to be seen or act in a society (assertive vs. collaborative) Vertical axis shows how a person tends to think or solve issues/desires (rational vs intuitive) These 2 axis create 4 emotional needs; excitement, recognition, empathy, comfort Also, 9 personalities of Enneagram can be plotted as below, and it helps us break down consumers/needs into more detailed segments EXCITEMENT EMPATHY RECOGNITION COMFORT Assertive Collaborative IntuitiveRational No Image
  9. 9. The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  10. 10. Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

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