Business pitch Instadeal @iMinds

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Instadeal

Negócios Tecnologia

Instadeal
[Def]
The process of maximizing revenue from a perishable
resource by influencing consumer behavior
[Ex∙am∙ple]
Airline industry
Yield management
Est. 2013 …
Last
Minute
Deals
Yield
Mgt.
System

Instadeal
Need
1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
• No clients
• No reservations
• Time gaps

Instadeal
Need
2) Consumer
• Save money
• What to eat, see or do?
• Planning and reservation

Instadeal
Approach
1) Businesses
Can create their own customized last minute deals

Instadeal
Approach
2) Instadeal
Distribute these deals online

Instadeal
Approach
3) Consumer
Overview and easy reservation of these last minute deals

Instadeal
Benefits
1) Businesses
• Attract new customers
• Improve capacity planning
• Reduce waste

Instadeal
Benefits
2) Consumers
• Discounts
• Availability overview
• Easy reservation without online payment

Instadeal
Competition
• Niche players: Tafel3 (Hospitality business), lastminutewellness
(Health&beauty), arsene50 (Entertainment)
• Group purchases: Groupon, Outspot, Shedeals
• Alternatives: Citypath, Loyalty programs, nukorting.be
• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)

Instadeal
Competition
Instadeal
•Broader reach
• Overview
•Cheaper
•Faster
•Freedom

Instadeal
Status
• Instadeal BVBA: founded June 24th
• Domain registrations & Informative landingspage
• Website analysis finished
• So far 100 interested businesses in Ghent (40% conversion)
• Two big players: Lunch Garden, Bellewaerde
• Legal contracts: free advice from university professors

Instadeal
Awareness
Businesses
• Door-to-door
• Unizo
• Events
• Associations
Consumers
• Google Adwords € 0,1-0,3 CPC
• Facebook Ad € 0,3-0,5 CPC
• Stickers (eg. TripAdvisor)
• LED advertisement

InstadealInstadeal
Budget
1. Marketing € 11.250
• Google adwords € 5.000
• Facebook € 3.000
• LED advertisement € 3.000
• Stickers € 250
2. Design & Branding € 5.000
• HTML-mail and app € 2.000
• Website € 3.000
3. Communication € 3.000
• Introduction video € 3.000
4. Testing € 3.000
• iLab.o € 3.000
5. Legal € 1.500
• European trademark € 900
• Legal advice € 600
6. Operational € 1000
• Hosting € 300
• Pictures € 200
• Train: go-pass € 500
7. Unizo fee € 200

Instadeal
Milestones
Long Term: Automated yield management system
Short Term: Growth
• Launch Minimum Viable Product (October 2013)
• Metrics analysis & Testing
• User feedback & Feature adaptation
• Regional roll out (January 2014)
• Application: iOS & Android (February 2014)

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In most companies, strategic goals are created in a small circle of executives together with external strategy consultants- with only a limited connection to existing business architecture and future state enterprise design. Project portfolio management is the prevalent tool to manage the often 100s of change initiatives going on in parallel, all too often only weakly connected with the strategic goals of the organisation, dependencies between projects not well understood. With the Intersection Toolkit (available end of 2021) we want to change that situation in the direction of a well-informed strategy process that is seamlessly connected with the portfolio of changes. Therefore we are going to introduce a tool called "Design Driven Goal Portfolio Management". In this webinar you will learn how to: - align your change initiatives to a shared vision, strategy and your goals - use your as-is Enterprise Design maps (e.g. Enterprise Core Map, Capability Map) as input for goal design - categorise your goals in a way that helps to steer all ongoing initiatives to a strategic direction that is aligned with the identity of the company - Adapt your project portfolio to a goal portfolio

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Business pitch Instadeal @iMinds

1. Instadeal

2. Instadeal [Def] The process of maximizing revenue from a perishable resource by influencing consumer behavior [Ex∙am∙ple] Airline industry Yield management Est. 2013 … Last Minute Deals Yield Mgt. System

3. Instadeal Need 1) Businesses (Hospitality businesses, Entertainment, Health & Beauty) • No clients • No reservations • Time gaps

4. Instadeal Need 2) Consumer • Save money • What to eat, see or do? • Planning and reservation

5. Instadeal Approach 1) Businesses Can create their own customized last minute deals

7. Instadeal Approach 2) Instadeal Distribute these deals online

8. Instadeal Approach 3) Consumer Overview and easy reservation of these last minute deals

10. Instadeal Benefits 1) Businesses • Attract new customers • Improve capacity planning • Reduce waste

11. Instadeal Benefits 2) Consumers • Discounts • Availability overview • Easy reservation without online payment

12. Instadeal Competition • Niche players: Tafel3 (Hospitality business), lastminutewellness (Health&beauty), arsene50 (Entertainment) • Group purchases: Groupon, Outspot, Shedeals • Alternatives: Citypath, Loyalty programs, nukorting.be • Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)

13. Instadeal Competition Instadeal •Broader reach • Overview •Cheaper •Faster •Freedom

14. Instadeal Business model Commission

15. Instadeal Status • Instadeal BVBA: founded June 24th • Domain registrations & Informative landingspage • Website analysis finished • So far 100 interested businesses in Ghent (40% conversion) • Two big players: Lunch Garden, Bellewaerde • Legal contracts: free advice from university professors

16. Instadeal Awareness Businesses • Door-to-door • Unizo • Events • Associations Consumers • Google Adwords € 0,1-0,3 CPC • Facebook Ad € 0,3-0,5 CPC • Stickers (eg. TripAdvisor) • LED advertisement

17. InstadealInstadeal Budget 1. Marketing € 11.250 • Google adwords € 5.000 • Facebook € 3.000 • LED advertisement € 3.000 • Stickers € 250 2. Design & Branding € 5.000 • HTML-mail and app € 2.000 • Website € 3.000 3. Communication € 3.000 • Introduction video € 3.000 4. Testing € 3.000 • iLab.o € 3.000 5. Legal € 1.500 • European trademark € 900 • Legal advice € 600 6. Operational € 1000 • Hosting € 300 • Pictures € 200 • Train: go-pass € 500 7. Unizo fee € 200

18. Instadeal Milestones Long Term: Automated yield management system Short Term: Growth • Launch Minimum Viable Product (October 2013) • Metrics analysis & Testing • User feedback & Feature adaptation • Regional roll out (January 2014) • Application: iOS & Android (February 2014)

19. Instadeal External Team Internal

Business pitch Instadeal @iMinds

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