Spandana Sphoorty Financial Ltd is a leading microfinance company committed to strengthening the socio-economic status of low-income people. Founded in 1998, it grew to become the largest MFI in India by 2003. Led by Managing Director Padmaja Reddy, Spandana focuses on providing affordable financial services through its Abhilasha loan program, which empowers rural women with business loans. While facing difficulties after a 2010 government ordinance impacted its Andhra Pradesh portfolio, Spandana has since recovered and continues to serve customers with the lowest operational costs in the industry through innovative processes and technology.

1. ™
JUNE 2018
www.insightssuccess.in
fastest
growing
Companies in 2018
30
The
SPANDANA
SPHOORTY
Committed to Strengthen the Socio-economic
Status of Low-income People
Managing Director
Ms.Padmaja Reddy

4. he growth of information and knowledge-based society has made it all
Tthe more significant for companies to gather knowledge about the
expectations and the need of their stakeholders. The primary objective
of business is to produce, develop and supply goods and services to customers.
This needs to be done in such a method which allows companies to make a
profit and which in turn demands far more than just skills in companies’ own
fields and processes.
Putting people first can actually prove to be profitable for an organization,
which is a difficult concept for business owners as they primarily desire
profits. It is an exception rather than a philosophy that the public has. Despite
a diverse demography, the democratic system has been integral for the
progress in the country, helping bind its 65 per cent young population with the
India growth story. With a population base of more than 1.25 billion, stable
parliamentary system, technological advancement, and quality resources at
competitive price, India has over the years emerged as a preferred investment
destination for manufacturers and service providers alike.
Companies improve their possessions by evolving materials and ideas. The
goods and services formed must meet demands made by clients, other
companies or public institutions if companies are here to endure. Profitability
effects when clients are ready to pay more for goods and services than it costs
to produce them. The ability to yield this kind of added value – profit – is the
basic prerequisite for business, but it is also a foundation for affluence in
society. Only profitable companies are sustainable in the long term and
capable of creating goods, services, processes, return on capital, work
opportunities and a tax base. This is what business does better than any other
sector. Hence, companies’ basic commercial operations are the primary benefit
they bring to society.
The ability to constantly go on refining products and processes is a basic
prerequisite. Companies that want to keep developing have to be receptive to
signals from and opinions expressed by the market, staff and the general
public. Now that more and more customers – and stakeholders as well – are
making demands of companies’ ethical, social and environmental awareness,
it is also natural for companies to be receptive to these issues and actively use
them in their operations. Society’s values and current levels of knowledge are
reflected in companies’ activities, and companies are judged according to
current standards. Companies have always had to interpret society’s moods or
else go out of business. Companies have always had to adapt to fit in with
values and norms. Then on top of these are the formal regulations that all
companies, be they private and public, have to observe. It is very much in the
interests of any company to be ‘a good corporate citizen’.
Companies that have a clear identity and clear business concepts often find it
easier to handle and integrate ethical and social values and to take the
environment into account. Having clear business objectives makes it easier to
formulate and implement goals based on values and norms both within the
company and among the general public.
Editorial
Improving and
Formulating a Clear
Business Objective
Shweta Priyadarshini
Shweta Priyadarshini

5. sales@insightssuccess.com
™
Editor-in-Chief Pooja M. Bansal
Database Management Prashant Chevale
Technology Consultant Swapnil Patil
Circulation Manager Vivek Bangade
Research Analyst David
Business Development Executive
Dnyaneshwar Kamble
Contributors
June, 2018
Asha BangeArt Editor
Business Development Manager Akansha Garewal
Visualiser Shweta Shinde
Marketing Manager Dhruv Apte
Picture Editor Alex Noel
Art & Design Director Amol Kamble
Co-designer Poonam Mahajan
Managing Editor Rajarshi Chatterjee
Senior Editor Shraddha Deshpande
Abhijeet, Ashwini Deshpande, Ananda, Bhavithiran
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Executive Editor Shweta Priyadarshini

6. C O N T
ARTICLES
36
Editor's view
Key Elements for the
Emerging Business
Organizations to
Expand Globally
Spandana Sphoorty
Committed to Strengthen
the Socio-economic Status
of Low-income People
COVER STORY
52
Business Talk
The Rage of the
E-commerce Industry
in the Modern World
10

7. E N T S
Abaj World
Redening Change
and Excellence
Caption Tractors
Providing Outstanding
and Innovative Solutions
to Farmers
Proactive Accountancy
Firm Offering a
Different Level of
Service to Local
Businesses
Steelbird Helmets
Delivering Safety Products
with its Innovative Technology
and Futuristic Design
INTERVIEW WITH INSIGHTS SUCCESS
34
40
54
22
68
Sunday Mattress
An Unconventional
Solution Provider
Promoting Peaceful
Sleeping
Financial Hospital

8. 3 Elements Events
Standing Forefront
in the Event Industry
EQUATIONS WORK
Delivering Plethora of
Streamlined Technology
Solutions for Industry
Optimization
International Infocom
Technologies
Simplifying Information
Technology by Providing
Trendsetting Solutions
CXO STANDPOINT
EXPERT’S VEIW
An Insight into the
Indian IT Industry
38
LEADER’S INSIGHT
THERE'S A 'HAPPY PLACE'
THAT'S FUN, ENTERTAINING,
STIMULATING
AND TRULY GRATIFYING
48
26
28
32

9. Mobisy
Contributing to the
Digital Transformation
of Organizations with
Mobile-First SaaS
Solutions
Mplace Edventures
The 360º Platform for
Adventure and Outdoor
Sport Services
Party Cruisers
Trendsetters in
Wedding
Management and
Style Decor
Qwentic
Pioneer in delivering
Golang Solutions and
Setting New Benchmarks
Smart Enovations
Escalating Innovative
Engineering and IT
Services to Global
Businesses
Uteshiya Medicare
Transforming Healthcare
through Unique Products
& Services
44
46
58
60
64
66

10. usiness focus changes as it moves beyond the start-up phase. Identifying opportunities for business
Bgrowth becomes a priority for long-term success. Deciding which business measure such as
turnover, market share, profits, and sales is most relevant to your business depends on both your
type of business and at which stage of the business life cycle. To devise a successful business growth
strategy, one needs to know exactly what shape your business is in now. This will help ensure your
business is properly structured and resourced to make your business growth strategy viable.
Herein we take an opportunity to feature such prudent and competent companies in our special issue of
The 30 Fastest Growing Companies, in which we have signified 30 effective and the prominent business
sectors.
The journey of our magazine begins with Cover story; Spandana Sphoorty Financial Limited that is a
microfinanceserviceproviderofferingarangeoffinancialandnon-financialproductsandservices.
In this issue we also have interviewed, Sunday Mattress which is India’s first sleep-focused, disruptive,
technology driven company that is passionate about building mattresses and other accessories that
guarantee outrageously good sleep. Abaj Electronics one of the largest and highly competitive brand in
digital electronics world with a blend of world class technology, high performances and novel designs.
Captain Tractors Pvt Ltd pioneers and innovators in the world of Mini Tractors and probably the only
company that provides 360 ° solution in the farm mechanization sector. Financial Hospital, which deals
with fee-based advisory services in the domains of wealth and taxation, as well as distribution of various
wealth products. Steelbird Helmets is one of the oldest and largest helmets producing company
contributing to the world of safety with its innovative and futuristic design.
We have featured 3 Elements Events, BCL India, Equation Work IT Services, International Infocom
Technologies, MPlace Edventures, Party Cruisers, Mobisy Technologies Pvt.Ltd., Uteshiya Medicare
Private Limited, Qwentic Consulting Pvt. Ltd, Smart Enovations among many others.
We have also encompassed some insightful CXO’s Indian IT Market written by Rajesh Shethia and
There’s a ‘Happy Place’ That’s Fun, Entertaining, Stimulating And Truly Gratifying written by
Hetin Sakhuja.
Do flip every single page to unveil the secret of the success of these inspiring business companies.
Companies Accelerating With Time
GROWING
FASTEST

12. SPANDANA
SPHOORTY
espite the phenomenal increase in the
Dphysical outreach of formal credit
institutions in the past several decades, the
rural poor continue to face difficulty in availing credit
according to their needs. Institutions have also faced
difficulties in dealing effectively with a large number
of small borrowers, whose credit needs are small and
frequent and their ability to offer collaterals is
limited. This led to explore and develop alternative
credit delivery model that would fulfill the
requirements of the poor. It is in this context that
Microfinance Institutions has emerged as the most
suitable due to its easy to adapt and understand rules
and regulations. Number of Microfinance Institutions
is in the fray to provide credit and other financial
services for improving income and living standards
of the economically underprivileged.
Spandana Sphoorty was started as an NGO in 1998 in
Guntur. Spandana was promoted with an intention of
offering small loans to poor women who did not have
access to loans from banks and formal financial
institutions. It is a public limited company registered
with Reserve Bank of India as a Non-Banking
Financial Company MFI. Started in 1998, it grew to
the largest Micro finance Institution in India and 6th
largest across globe by 2003. In its peak, Spandana
had 1,856 branches with presence in 12 states and
work force of over 13,500 employees.
A Strong Individual and Determined
Entrepreneur
Padmaja Reddy is the Founder and Managing
Director of Spandana Sphoorty Financial Ltd. She
was born to a family of farmers in a small town
Guntur in Andhra Pradesh. Her upbringing and
education has made her a strong individual who
challenged conventional thinking. Her determination,
insights into the livelihoods of the poor and an
insatiable appetite for sustainable market linked
solutions have gone a long way in establishing her as
Committed to Strengthen the Socio-economic
Status of Low-income People

13. Managing Director
Ms.Padmaja Reddy
COVER
STORY

14. a first generation entrepreneur. She comes with a
strong subject expertise and experience of more than
18 years in the Micro Finance Industry. She started
her career with an NGO and now the proud
Managing Director of a more than 4,000 employee
base organization. Padmaja continues to put her
priority in the order of customer first then the
organization and last herself.
Padmaja pursued various trainings on Microfinance
– all CGAP modules on Microfinance, a course on
Microfinance at Naropa University, U.S.A, Credit
and Micro Enterprise Development Training from
Durham University Business School, U.K Market
Research for Micro Finance at Uganda and Strategic
We are
committed and
intensely
focused on
serving our
clients to help
them achieve a
better living
“
GROWING
FASTEST

15. Planning of Microfinance from Harvard
University, USA. She continues to steer
Spandana in setting new benchmarks for the
financial services industry.
Realizing that there is a Huge Demand for
Small Loans
Padmaja, while working with an NGO prior to
starting Spandanahappened to meet a rag picker
and ended up giving her a loan of Rs.2,000 from
that organization. This small loan helped her to
improve her daily income from Rs.20 to Rs.50
per day and several other women in Guntur
started approaching for the similar help. The rag
picker paid an interest of Rs.120,000 over a
period of 14 years on a loan of Rs.270- which
was paid back every day. Several other women
who had similar story approached for a loan and
having realized that there is a huge demand for
small loans, she promoted Spandana.
After five years of its inception, by 2003,
Spandana grew to the largest Micro Finance
Institution in India and sixth largest across globe
and was the most profitable across South Asia.
In 2001, it was rated by M-cril and the first
Alpha rating was given to Spandana. It helped to
raise loans from banks and that helped to grow at
a CAGR of over 100% for 10 consecutive years.
Spandana expanded its operations beyond
Andhra Pradesh and in its peak in 2010 October,
it was present across 12 States in India.
Impact of Enforced Ordinance of the State
In 2010 Oct, while Spandana was heading for an
Initial Public Offer, the AP Government passed
an ordinance, which had impacted the business
very badly. Micro Finance Business in AP came
to standstill with the ordinance enforcing several
restrictions on loan disbursement and
collections. Spandana has 50% of its portfolio in
AP. The net worth of the company turned
negative with huge provisions made against AP
portfolio. RBI allowed AP MFIS to get into
Corporate Debt Restructuring and Spandana was admitted
in CDR with effect from 1st April 2011. After six and half
years, the company exited from CDR and raised Rs.789 Cr
equity from Kedaara Capital and OTTP.
Focus on Providingfinancial services at Lowest
Operational Cost
India has a huge potential for Microfinance in rural market
and Spandana is a rural focused MFI. The micro
entrepreneur thrives to develop the business to improve
one’s economic standards. Over time it has built a strong
systems & processes to maintain best quality of portfolio,
best client screening practices, End to End Information
Technology with seamless connectivity, paperless branch
network, incentives to focus on client satisfaction etc.
We constantly
endeavor to deliver
quality services to
our clients and
remunerative
returns to our
Investors by
maintaining highest
levels of
transparency and
integrity
“

16. Spandana has lowest operational cost in the industry and the
core strategy is to have customer centric products and
processes to deliver quality services at lowest TAT and best
in quality service. It maintains client stickiness by providing
fast and quality service before any MFI. It is against the
inorganic growth strategies like acquisition of smaller MFIs
to grow multifold.
Empowering Women through Abhilasha
Abhilasha, an unique loan is designed especially for low-
income households who aspire to improve their financial
well-being. Services offered by Spandana Sphoortyare as
per the convenience of the clients. All the terms and
conditions of the loans are made known to the clients to
maintain the core value of transparency. The organization
has no hidden charges in the name of value added services.
Spandana Sphoorty started Abhilasha, catering it to all rural
women who are in need of Micro loan. It offers loan for
small and petty businesses ranging from Rs.15,000 to
Rs.60,000 in Joint Liability Group model. The clients can
repay easily in 24 to 72 fortnightly installments with
interest. All borrowers and their spouses are insured and in
case of any unfortunate event, he organization does not
collect the loan balance and further refunds the amount
collected till then. It also offers an interim loan to customers
to support the working capital requirements for their
business. This is smaller amount compared to Abhilasha but
comes handy to meet their interim requirements.
Empowering
women in setting
up and
expanding
income
generating
activities,
smoothen
household cash
ows and
acquire
productive
assets
Our products are designed for the
welfare and economic upliftment of the
rural population majorly women
“
“

17. A hassle free
bi-weekly
repayment
structure makes
it easy for our
borrowers to
clear the loan
without any
stress
Improving the Living Standards of Clients
Spandana Sphoorty thrives to improve the living standards of the clients, and also offer small home appliances such as
Pressure cooker, Iron box, Solar Lanterns and more in easy fortnightly installments. Rural women aspire to have them at their
home but due to their irregular cash flows they cannot afford to purchase them by paying full amount. The consumer finance
NBFC companies do not offer consumer loans to this section of the society. Spandana Sphoorty decides to be with their
clients to make their wishes come true. Apart from this Spandana Sphoorty also offers loan against property to clients who
have established a SME unit and are in need of loan between Rs.1 Lakh to 10 Lakh and Loan against gold in a small way.
Envisioning the Future through Financial Services
Spandana Sphoorty plans to expand into many more states serving larger clientele. It will further penetrate into the existing
states as well and is predominantly present in southern and central part of India as of now. Spandana will extend the foot
prints to other regions and will be most preferred financial services client for the bottom of the pyramid segment.
“

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™

20. GROWING
FASTEST
Management BriefCompany Name
10Kya.com
10kya.com
Mplace Edventures is service provider in all sports, Outdoor
adventure, Photography, and art & craft products.
Sharad Gupta
Founder and CEO
3 Elements Events
3elementsevents.com
3 Elements Events excels in implementing new innovations in
order to provide better execution of events to its clients.
Gaurav Sharma
CEO and Founder
3D Engineering
3dengg.com
3D Engineering are committed to render Product Life Cycle
Management products, solutions & services to help our
customers save time and money, thus ensuring fast Return on
their Investments.
Ajay Deshkar
CEO
Altem Technologies
altem.com
Altem Technologies (P) Ltd as a Value Solutions Gold Partner to Dassault
Systemes’ for PLM solutions, Stratasys for 3D Printing, Artec 3D for 3D
Scanners, MSC Software for CAE solutions and ESTECO for Optimization
solutions present the most advanced products and complete solution in field of
CAD/CAM/CAE/PLM & Rapid Prototyping Machines to enhance the in-house
R&D design capabilities and thus leading to a new medium of innovation.
Rajesh Mumbaraddi
General Manager
Ashok Alco - chem Limited
(AACL)
ashokalcochem.com
Ashok Alco is under manufacturing and marketing of Industrial
Alcohol, Acetic Acid and other downstream products like Ethyl
Acetate for industrial use in pharma, ink, paint, adhesive, resin,
flexi packaging, perfumery and many other industries.
PURAB SHAH
Executive Director
& CEO
Avon Solutions
& Logistics Pvt. Ltd
avonsolutionsindia.com
Avon offer clients’ superior service and management information,
and are committed in transforming this hitherto cost centre into
value add centre.
K Krishna Kumar
Founder
Balakrishna
Consulting LLP
bclindia.in
BCL India comprises of Chartered Accountants and Company
Secretaries, which expertise in sustainable service model that
actively uses technology and available tools to help and serve
the clients best.
Pavan Sharma
Founding Partner
Briskon Software
Consulting
briskon.com
Briskon is a global software application development,
mobile apps development, web development and digital
transformation company operates from Dallas, Texas
and Bangalore.
Junain Nazri
Founder and CEO
Digital Design
Solutions
ddsplm.com
Digital Design Solutions is a premier provider of
Siemens PLM NX CAD/CAM/CAE software
solutions to various industries.
Pooja Gupta
BDE
EDGEMAP Software
(P) Ltd.
edgemapgis.com
EDGEMAP Softwares is a privately-owned company offering
GIS, Mechanical Engineering, and Cartography.
Chinnappa Naidu
Guruprasad
Director

21. Management BriefCompany Name
EMI Infotech
emi-infotech.com
EMI Infotech are committed to attracting, developing, and
keeping a diverse work force that reflects the nature of our global
business. It spurs productive expansion through superior client
service, quality, innovation an dedication.
Prasun Das
Founder
EPC Solutions LLP
epcsolution.org
EPC Solution is a leader in the persuit and development of
regenerative design strategies and are leading sustainable
design to the next level of building performance.
V Natani / J Sharma
CEO
Equations Work
equations.work
Equations Work is the leading Information Technology
company which provides business solutions through its web,
data and mobility competence.
Vishal Adsool
Satish Suryawanshi
Co-founder
Galaxy Sivtek Pvt. Ltd.
galaxysivtek.com
Nilesh Khimsaria
COO
Geosys Enterprise
Solutions Pvt. Ltd
geosys.co.in
Geosys Enterprise Solutions is an end to end Enterprise
Solution provider offering affordable, innovative and flexible
software solutions to customers across the globe.
Janaki G
Project Manager
GHCL LIMITED
ghcl.co.in
GHCL offers a full range of marketing services that deliver big
business impact and also tailored for the small business budget.
Rajesh Tripathi
VP and
Head Corporate HR
Ibis Chemie
International
ibischemie.com
Ibis Chemie International reliable manufacturer and exporter
of chemicals from India that is a supply-chain specialist which
enables clients to buy from difficult far-flung points as if they
were buying from a local source.
S. P. Shah
Director
INDIA DYE CHEM
indiadyechem.com
INDIA DYE CHEM provides unique, high-quality products and
services with believe in a strong focus on integrity, teamwork,
innovation as well as customer satisfaction as a vital and
indispensable component in maintaining their goals.
Bharat Arora
MD
International Infocom
Technologies (IITPL)
iitindia.co.in
International Infocom Technologies Private Limited provides
diverse range of IT Products, Innovative Technology
Solutions, IT infrastructure and IT Securities and
Compliances.
Satish Agadi
Founder and MD
Marvel Geospatial
Solutions
marvelgeospatial.com
Marvel Geospatial a business endeavor offering innovative, value-
added Engineering & Spatial Technology Solutions to our customers
around the Globe. We cater to markets across borders through
focused, innovative, efficient, quality products and services in all
areas of spatial technology and applications.
Raghu Boyapally
Founder and MD
Galaxy Sivtek in manufacturing industrial sieves, separators
and filters to achieve high quality products and ensure that
your powders, granules and liquids are free from
contamination and foreign particles.
GROWING
FASTEST

22. Management BriefCompany Name
Megha Insulations
meghainsulation.com
Megha Insultations Pvt Ltd is a leading manufacturer and supplier
of checmical products. An ISO 9001:2008 certified entity, its
Located in Bhavnagar, Gujurat.
H.V.Shah
MD
Mobisy
mobisy.com
Mobisy is a company with passionate geeks supporting Mom n
Pop retail market in India with their mobile first, SaaS-based
platform, BIZOM that helps its customers improve sales and
distribution, marketing and new product launch processes.
Lalit Bhise
Co-founder and CEO
Party Cruisers
partycruisersindia.com
Party Cruisers is a leading wedding management and style
decor company organizing destination weddings in India and
overseas.
Zuzer Lucknowal
Chairman and MD
Prashant Surveys
prashantsurveys.com
Prashant S. Alatgi
MD
Qwentic
qwentic.com
Qwentic is a leading technology consulting company,
engaged in offering end to end consulting services.
Pankaj Khairnar
and Rahul Khode
Co-founder and CEO
Sika India Private Ltd
sika.com
Sika is dedicated to provide and maintain highest quality
standards with its products and services. The commitment to
innovation enables Sika to not only satisfy current demands, but
also anticipate future expectations.
Arijit Basu
MD
Spandana Sphoorty
Financial Ltd
spandanaindia.com
Spandana Sphoorty is a microfinance service provider offering
a range of financial and non-financial products and services.
G. Padmaja Reddy
Managing Director
Smart Enovations
smartenovations.com
Ravi Venu Gopal
Founder
TRACOM
tracom.in
TRACOM is marketing and selling directly to various Dental
Colleges, Hospitals and Dentists all over India. TRACOM also has
all India Dealers Network and Dealers are also selling on
Company’s behalf to various private practitioners and hospitals.
P. K. Agrawal
MD
Uteshiya Medicare
uteshiyamedicare.com
JIGNESH J. UTESHIYA
Managing Director
Prashant Surveys provides professional Land Surveying & Geospatial Solution
to our clients by using the ‘state of the art’ advanced technology of 3D Mobile
LiDAR Survey & mapping System (3d Laser Scanning), UAV / Drone, dual
frequency Differential Global Positioning System (DGPS), Electronic Total
Stations (ETS), Ground Penetrating Radar (GPR) High Resolution Satellite
images / Aerial photogrammetry / Remote sensing & GIS solutions.
Uteshiya Medicare is an India based Orthopedic Implants
manufacturer and Supplier Company approved by FDA and
ISO 13485:2003.
Smart Enovations, a certified Engineering, Embedded and IT
service product design and development organization.
GROWING
FASTEST

24. Manish P. Hingar
Founder and CBO
Financial Hospital
Interview With
Insights Success
June 201822

25. Interview With Insights Success
Manish P. Hingar, Financial Hospital has been
recognized as “25 Fastest Growing Financial
Consultant Companies in India in 2017”.
Financial Hospital has also been featured in many
well-known magazines such as The CEO
Magazine, The Secret Diary of the CEO (Outlook
Business) & The Masterspeak (Outlook Business)
and so on.
“Our mantra to success is simple; always carry
that perfect smile & half your problems will
disappear. Don’t take life too seriously, rather
make it fun”
2. Briefly tell us about the CEO/Founder of the
company. What is his contribution in making
the company?
CA Manish P. Hingar – the CBO (Chief Belief
Officer) and Founder of Financial Hospital – was
one of the pioneers of the revolution which
introduced wealth advisory services in India. He
started the company in 2004 with a small setup,
and now has expanded with offices spanning
across India. His background as a Chartered
Accountant has lent him the vast knowledge of the
field, which added to his profound experience as a
wealth and tax advisor has made him an evangelist
in the domain. The trust that each and every one of
Financial Hospital’s clients has in him has been
the foundation for the success of the company till
date. For the employees he is a mentor and paves
the way for the company’s success in each of their
minds. All in all, he is the guiding light for
he financial and business consultancy is undergoing
Ta solid growth, which is mostly connected to the
rapid adaption of the developed companies to the
new realities of business, transformation in the production
and communication technologies, and more. However, the
financial consultancy is gaining a high demand among the
organizations for it ensures long term profitability by
improving the company competitiveness through the
developed environment within the client company. One such
trusted organization is Financial Hospital, which always
keep eye on making new developments and beyond it.
In an interview with Insights Success the Founder and
CBO of Financial Hospital, Manish P. Hingar, has shared
his insights regarding the company offers.
1. Kindly brief us about your company
Financial Hospital is a company, which deals with
fee-based advisory services in the domains of
wealth and taxation, as well as distribution of
various wealth products, since 2004. With a team of
150 employees and a customer base of 60,000, we
have built a strong and trustworthy foundation for
ourselves in the Indian market.
To stay up to date, we have ensured that we move
to the digital space with financial solutions and our
other products. Developed in-house, our products,
like Minty App and www.fintoo.in, can be used by
our customers from all over the globe to seek
advice on tax related issues, or even to invest
online, in a completely paperless fashion.
Last but not the least under the leadership of CA
June 2018 23
Financial Hospital

26. Financial Hospital, steering the way to greater and greater
heights.
3. Share your point of view on the current
scenario of the Industry and its future.
The Indian market is full of new opportunities and
challenges. People now respect knowledge and are
ready to pay the required fee for wealth and tax
advisory. We anticipated this happening a long
time back and prepared ourselves for it. In India,
only 3% of the cumulative wealth is being taken
care of by wealth advisors. After the SEBI
guidelines for Registered Investment Advisors, this
idea of seeking advice for wealth management is
now taking shape.
Online, paperless investment is the next big thing
which we will see in the near future and our
products and online solutions are ready and raring
to grab this blue ocean market. We are now
working towards Artificial Intelligence (AI) and
machine learning, to make our solutions more
customer centric and easy to use without human
intervention.
4. During the journey towards growth, what are
the challenges the company has faced? How
and why do you consider yourself as the fastest
growing company?
For any organization, I believe that true success
lies is in accepting failures, learning from them
and rising up with more clarity. The biggest
challenge I have faced is the adoption of the IT
culture in our organization. To shift from
unorganized to organized, from a one man army to
having many clusters, is a very difficult and
challenging task for anyone and where many
companies fail.
The fastest growing company doesn’t mean only
acceleration in revenue numbers, it’s all about
adoption and creation of new solutions which are
futuristic, customer centric, marketable and
scalable. The products we design are very
customer friendly and we hope they will be the
next big thing you see.
5. What are the innovative strategies that you are
working on to thrive in the competitive market?
Artificial Intelligence and machine learning in the
advisory and distribution spaces is next big thing.
How would you like a product which can guide
you to save more taxes while filing your Income
Tax Return? How about a system which can learn
from your financial history and tell you what you
need to do to make your retirement more secure
and achievable?
I believe that innovation is not a one-time event or
a group meeting of senior managers. It’s ingrained
in the culture and environment you give to your
Learn, unlearn and relearn is
our mantra to stay relevant
in the market always
“
June 201824

27. employees, so that they can participate and give creative
ideas to the company. We run a program called “Known-
sense Finance” where our employees can participate and
give us new and creative ideas for product development or
for some new marketing strategies.
6. Which strategies do you follow to stay
competent? How are you shaping yourself to
become the fastest growing company?
Learn, unlearn and relearn is our mantra to stay
relevant in the market always. Challenging your
assumptions and working beyond your boundaries
will always keep you ahead in this fast and ever
changing market.
7. What are the benefits and support your clients
is getting from your company in this fastest
growing competitive world?
In today’s market where lots of new and complex
investment products (for ex. REIT – Real Estate
Investment Trust, INViT - Infrastructure
Investment Trust, AIF – Alternate Investment
Funds) have come into the market, a customer
expects timely and right advice, so that they can
park their money in a safe way and optimize their
returns and risk. We at Financial Hospital provide
unbiased and professional consultancy for their
wealth and taxes along with paperless solutions
through our software and mobile app with real
time updates about the market.
8. How do you work on your long-term
relationship with your clients? Kindly brief us
about the most satisfactory experience with a
client.
We only work on building relationships with
clients based on unbiased and ethical advice. Once
a sense of trust is instilled, these relationships
automatically become Long Term.
A few things which help us provide the right
advice –
· giving a true opinion on the suitability of their
existing investments considering the features, ROI
and taxability
· ensuring optimum utilization of their funds in low
to moderate risk, and
· Hand-holding them through quarterly reviews.
Another important measure we take is ensuring
the longevity of the team and low churning of
their Relationship managers. This along with
allowing the client accessibility to the entire
hierarchy – till the MD level even – instills a
strong level of trust and strengthens the Client-
Planner bond further.
9. Kindly brief us about your strategies to tackle
the competition in your sector. What steps are
you taking to ensure that you continue to grow
and develop
We have always looked at the Competition in a
positive way nudging us continuously to perform
better than our peers. In all our products and
services we have always strived to give an
additional Midas touch to delight our customers.
Our in-house IT setup is one of the biggest
strategies, where we see ourselves as having an
edge. It has given us the liberty to customize
solutions as per the market changes, which is the
most critical factor in being ahead in the race. An
in-house training setup is another strategy which is
going to give us the edge in terms of quality
delivered in the wealth advisory industry.
10. What can be expected from your company in
the upcoming years?
You can expect a global presence and more and
happier customers in the coming years, with the
best paperless and real-time solutions for them. By
2023, we wanted to be known in India as the most
trustworthy wealth and tax advisory firm.
June 2018 25

28. June 2018
Hospitality is often considered as the most
intimating entity in an enterprise. Every
organization offers a captivating series of events
and programs for not only entertaining purposes but also
to create an active awareness among its staffs. Events are
mostly subjected to testifying the ways to gain more
attention as well as popularity. Some of the events possess
a potential of regaining company’s importance through a
customer perspective by building interest in the
company’s services. Since last few years, event industry
has been flourishing with tremendous responses, as a
result the demand of event providers have set on hike. The
industry is flooded with many event management
companies which offer inexplicit methods for proper
execution of an occasion. 3 Elements Events—an
emerging brand in event management, firmly believes that
working under certain ethics brings out the better
possibility of executing proper structured events. One of
three basic elements which it follows signifies the logic
and structural planning comforts in fulfilling the client’s
requirement on events, promotion and advertising,
making it one of the better pick among others.
Eye-Catching Services
Considerably known as a promising implementer of latest
technologies, 3 Elements Events has been prosecuting a
top class service to corporate sector which mainly
includes award ceremonies, meetings, mark promotions,
corporate films, product launches, MICE, branding &
advertising, exhibition stalls, and everything which falls
under event category. It precisely contemplates customer
satisfaction as its priority and focuses more on providing
qualitative aspects. The company works under the basic
elements which embrace production & fabrication, sound
& light, entertainment and manpower, respectively. These
three elements are the heads for the concept behind ‘3
elements’ in the company’s name.
Torch Bearer of 3 Elements Events
The company’s heft falls on the shoulder of a leader who
has to be more prominent and represent the company
firmly in the market. Such qualities are acquired by
Gaurav Sharma, Founder & CEO of 3 Elements
Events. He holds a vast technical as well as practical
knowledge, which helped in sustaining the company’s
name in the arena. While, his strong desire of creating a
platform has aided enterprises to address their events
without being affected to external factors. Gaurav’s hard
work and resilient determination led him understand the
needs of an independent enterprise which does not
compromise with events. Prior to ‘3 Elements Events’,
being an amateur in business sector, event management
has made him strived but eventually, he succeeded to put
a mark in event industry. With experience as an artist
manager, he believes, creativity as a basic constraint for
any presentation. He also prefers the implementation of
latest technologies in order to provide better experiences
to the clients.
Strategizing the Success by Neutralizing Obstacles
While climbing the stairs of success, 3 Elements Events
have faced certain challenges and complications. As
appraising plays a crucial role in event industry, the main
challenge that the company faced was to deliver the best
service at minimum budget to the clients. In order to
3ElementsEvents
26

29. flourish in this business, the company focused more on the
quality part and never compromised in providing superior
services at best price to the clientele. The consistency in
quality services, single-handedly led the company to
achieve more clients in a very short period. Thus, going
through various ups and downs, 3 Elements Events have
successfully attained a reputable status in event and
aviation industry. It’s being carrying out events for the
well-known organizations like Cadbury, Britannia, Ashok
Leyland and Catalyst.
Aiming For Better Customer Engagements
In this industry, it is truly essential to fulfill the
expectations of the clients. Even though, 3 Elements
Events predominantly emphasizes on round the clock
availability of services to its clients yet, it offers other add-
on amenities as a complimentary. Considering even such
small integrations, the company grabs the attention of their
current as well as future clients. Along with that, the
enterprise also provides audio-video and event logistic
services to the clients for executing lavishing events. As
better event execution catches more attention of people, it
is the best for the marketing in this industry. It provides
their clients with the most reliable event-planner from
which they can easily make a choice according to their
requirements. The foremost aim of the company is to
offer solid, secure and professional organization which
puts a smile on client’s faces.
Drafting the Future through New Implications
Event Industry is one of a kind, which is being
consistently rising since its inception. As per the
growing industry is concerned, 3 Elements Events are
on their way of implementing innovative ideas
indulging with new technical advancements. It ensures
that, as the industry grows old, the company will be
offering each and every available option for its
clienteles. In the upcoming future, the company is
looking forward to achieve its objectives by
implementing new promising agendas. As being
recognized as one of the most promising and fastest
growing event company, it wants to sustain such titles
in further future.
Creativity is
our Heart and
Perfection is
our Soul
“
GROWING
FASTEST
“
Gaurav Sharma, CEO Founder
June 2018 27

30. In India, the Information Technology is very brisky and
reviving by spreading its involvement over various
sectors be it education, farming, health-hospitality,
research-development, weather-environment,
communication, banking, travel, or share-marketing.
Adoption of new technologies for business optimization is
now the core agenda of every business. Whereas there is an
equal opportunity for both early adopters of emerging
technologies, only the thought-leaders and quality service
providers in the area will be able to make a dent in the
markets.
Equations Work was incepted 7 years ago by
understanding this context for delivering business
solutions across various industries such as Engineering,
Transportation, Aviation, Retail, and Hi-Tech with its IoT,
Web, VR, and Mobile expertise. The company
predominantly offers services for the Business Intelligence
and User Experience domains which throw an extraordinary
impression of the company on today’s tech world. Today,
the company is a preferred vendor for some of the top
Fortune companies across the world.
Along with the Technology Services portfolio the founders
of Equations Work have been investing in various product
startups to enhance the growth and its recent investments
include a New York-based Security compliance agency, a
Pune-based core Banking Software Company, as well as a
Home Automation Company, etc.
Intellectual and Competent Leaders
Vishal Adsool Satish Suryawanshi, are the two
passionate and tech-savvy Co-founders of the company
who have a vast experience of more than a decade in the IT
industry. Their phenomenal technical and business acumen
have accompanied Equations Work to bring a standard
approach in the era of technology. Under their effective
leadership, the company has shown a prosperous growth in
terms of revenue and headcounts which has crafted
Equations Work as one of the fastest growing technology
organization.
Offering Diverse IT Solutions under the Same Crown
Equations Work holds a conspicuous vision to stand as a
prominent technology partner for the product companies
through its unique services. The company offers distinct
solutions for the diverse segments such as mobility, product
engineering, quality, data, and business productivity.
Equations Work also delivers the state-of-the-art mobile
applications as well as the advanced testing plans as per its
client’s requirements. As the company’s primary focus has
always been on BI, it deals with Hadoop, Spark,
MapReduce, MongoDB, and the diverse array of business
intelligence techniques. Equations Work possesses a well-
trained team of experts assisting effectively to provide
subtle business solutions for the product development.
Equations Work has also been performing indomitably in
the technical era with dedication in delivering advanced
technical services to surpass its customer’s expectations.
The company’s customer-centric approach has helped some
of the successful startups set their Tech Excellence Centers
through Equations Work in India.
Challenges are the Stepping Stones to Victory
Starting from a scratch seems to be quite tough at times but
it is the only stage which paves one’s path to accomplish
the goals. Likewise, Equations Work started its journey with
a small business setup. With their consistent and
hardworking team, the company made their way through
the number of challenges such as attracting quality clients,
recruiting suitable candidates for the required profiles, and
more during the initial days of the company.
Equations Work’s lean approach towards the challenges has
crafted the company as one of the most preferred IT service
partner across the globe. Serving Clients in more than 15
EQUATIONSWORK
June 201828

31. nations, today Equations Work has been recognized as a
thought-leader in front-line technologies such as Virtual
Reality, User eXperience, and Big Data through various
renowned blogs and forums. It is because of this popularity
that more than 4000+ fresher apply for 25 Internship
position at Equations Work.
Strategic Approach to be an Epitome of Success
Inspired by the famous saying, ‘Winners don’t do different
things, they do things differently’, the team of Equations
Work has been delivering unique and distinct services to
their clients. While discussing the company’s technical
strategies to achieve success Vishal Adsool, the CEO of the
company mentions, “Almost 80% of our business has come
form the Word of Mouth or is repeat business. We have been
successfully carrying the Bandwagon of Business
Optimization Services through proven Business Intelligence
tools to almost all facets of the Industry and the response
has been phenomenal”.He He also adds that “The decision
makers need results but seldom have knowledge of the Data
that their system has been generating to take those
decisions. We just help them discover the stories through
our services.” And looking at the client list, that seems to
have really worked out for Equations Work. The technology
counter-part of Equations Work, Satish Surawanshi, CTO of
the company adds “Apart from gripping the latest
technologies and gauging their potential, we have always
learned from our mistakes and, we believe that the day we
stop making mistakes is the day we stop growing.” Being a
well-planned organization, Equation Works has set a
dedicated wing to research the evolving technologies and to
explore innovative ways to solve the business relevant
issues. The company’s innovative index and the ability to
deliver excellence in the work are the two crucial factors
which have assisted it to collaborate with the top Fortune
companies and to embrace the various opportunities in the
IT industry.
Visioning a Resolute Future
Equations Work has been successfully able to set a high
equilibrium between their technical and business
requirements. However, the organization is aiming to
achieve an extra mile in the IT industry with its rich
involvement of working in the niche technologies. While
speaking on the future plans of the company, Vishal says,
“We are planning to serve better in this tech-world and are
intermittently working to expand our products and services.
We are also setting up another facility to house 80 more
associates that will facilitate us in the journey to
accomplish our goals.”
We simplify complex
business problems
through our
technology expertise
“Vishal Adsool, Co-founder
Satish Suryawanshi, Co-founder
GROWING
FASTEST
“
June 2018 29

34. The IT industry is the most essential service provider
to any organization and is growing at an amazingly
rapid pace. IT sector simplifies business operations
but now, this sector itself has become increasingly complex.
While IT infrastructure, is the backbone of any organization,
IT securities software compliances play major role in the
seamless business operation. Today all these 3 areas have got
complicated both in terms of understanding in
implementing. However, these three areas are not just
essential now, they are turning out to be critical for day to
day business operations. A lot of business entrepreneurs are
realizing the significant role the IT plays in their businesses
hence are heading towards maturing their IT setup.
However, on the other hand, there is a lack of effective IT
System Integrators with good knowledge and
implementation skills. This is where International Infocom
Technologies Pvt. Ltd (IITPL) has put its steps forward to
go on build its own 3-point process of providing stable
secured IT Infra for SMB sectors. The 3-point process that
begins with 1. Understand Analyze: Client’s IT structure
Pain points in it 2. Build Solution Educate: clients on
how to go about it then 3. Restructure Maintain: their
IT infra for their greater benefits. This simplifying formula is
been professionally efficient has delivered stability to
business operations in organizations.
An Innovative Leader of IITPL
With over one and half decade years of rich experience,
Satish M Agadi is leading as Founder and Managing
Director of International Infocom Technologies Pvt Ltd.
Satish is technically proficient is a prolific innovative
technology solutions designer integrator who has expertise
in domains like IT Infra Project consulting, IT Security
strategy Compliance Management among many others. He
holds BE degree in Electronics and telecommunication and
later he completed his post-graduation MBA in system.
Satish is passionate for designing, building supporting IT
networks for enterprises that simplify their organizational
activities. He is a spirited and dynamic leader who believes
in following his heart which is filled with Truth, Love and
Compassion. He has taken active leadership in developing
and enriching the process of building stability to IT
structures for businesses which is instrumental in achieving
company’s goals and vision.
Benefiting Clients by Delivering Tech Services
SMB or industrial sectors need fast yet stable, secured IT
infrastructures IITPL builds them orderly and supports.
Distinctively, IITPL is adding value to the industrial SMB
segment in three major IT verticals IT infrastructure
solutions, IT Securities and compliances. The company
specializes not only in understanding the client’s IT structure
needs, but also designs, builds, delivers and maintain them.
Structured Network is a part of IT Infra and different System
Integrators use different products methodologies while
IITPL stands out by choosing the best. Like; Structured
network can have managed switches but correctly
implementing then hardening the network is the key which
is what IITPL do. Similarly, Domain controller installation is
all about ‘decisions’ on series of set up that are to be
implemented in a sequence. And the decisions are taken
together by both the management the Service provider
IITPL think tank drives this. Additionally, think, educate
build data backup management needs of clients before
implementing the Server and not after clients ask for it.
So, with customer benefits in mind company has built 3 point
‘Do It’ formula code named TEA - Think, Educate Act
irrespective of size of any IT structure TEA can be activated.
For a small organization or a branch office, if there is no
need of a server, a workgroup LAN could be built but with
basic securities under TEA. Structuring / restructuring a
network with a Domain Server, Managed Switch Firewall
as 3 levels of Security implementation could be done under
TEA methodology. Above this with right software
compliances, the client’s IT structures becomes robust and
thus yields greater stability for business operations cutting
stress for management.
The company believes in educating their clients on
importance need of software compliances which is not just
about buying software for the sake of licensing issues. It is
InternationalInfocomTechnologies
June 201832

35. about knowing all the software is needed for the organization,
then installing them properly with license activations finally
maintaining them. This is again a 3-tier job as per the
company’s formulation. Typically, IITPL delivers a ‘Gap
analysis report’ for the organizations followed by the list of
software to be procured empowers them to take knowledge
based decision on procurements. Company then would then
professionally implement, activates maintains them.
Adopting Challenges to Lead IT
Knowledge is not easy to acquire understanding software
polices means research study. IITPL chose this tough route to
acquire wisdom rather than relying only on varied conflicting
inputs from different divisions of the same principle companies.
‘Study’ mixed with understanding from the right authorities in
the principle companies as well as Auditors cyber security
lawyers has matured IITPL’s ideas on delivering better
compliances for clients. Additionally, procurement
implementation is a tricky subject; the company’s experience
decision to adhere to integrity meant challenging the crowd for
the protection of client’s procurement investments. Slowly but
surely the principle was reciprocated welcomed by the
industrial business communities – from Finance / Consulting
firms to Design /Media houses Manufacturing, FMCG
segments etc.
Stand Out In a High Tech World
The current trends the industrial ecosystem needs more
knowledge partners and integrators like IITPL while IITPL’s
wisdom was derived out of tremendous man hours of efforts in
assessing, researching, fixing implementing solutions at
varied industry or customer segments. This wisdom
characterized the company to purely believe in the principle
of giving best in IT to the organizations. This philosophy
combined with plan execute 3-point action has taken the
competition out of equation. This has simply necessitated the
fact that System Integrator is beyond just offering multiple
product ranges from Systems, servers, software to NAS,
SAN, Firewall etc., it is about product knowledge, ability to
integrate multiple / varied devices for fulfilling client’s
needs. IITPL has championed in this spectrum of product
(with extensive benefits extraction out of these products)
solutions offerings that are effective and economical.
The company’s great contacts with industry biggies like
Intel, Lenovo, HP, Dell, Microsoft, Adobe, and Autodesk
etc., means greater benefits for their clients. More than 90%
of support calls being attended by the company’s engineers
on the same day shows the efforts intensions of providing
the best in class tech care to their client. The company stands
out from the rest!
Future Ahead
As IT sector is growing at amazingly rapid pace, it’s no
wonder that many IT infrastructure leaders have started to
look for more transformative options which includes next
generation IT solutions. The Company is partnered to
promote their own firewall product called IITPL’S WiJungle.
The company has laid out plans of promoting it massively to
small offices to build better securities for them. The company
has signed up with the cyber security legal specialist and IT
security audit firm to provide complete IT security
compliance with legal advice as their upcoming services.
IT simplied
Life, IITPL
Simplies IT
“
GROWING
FASTEST
“
June 2018 33
Satish Agadi, Founder MD

36. AbajWorldRedefining Change and Excellence
n an interview with Insights
ISuccess, Nirav Patel, Founder of
Abaj World gave some insightful
answers highlighting the influences
made by his company to take wellness
programmes to a new level.
1. Kindly tell us about your
company.
Ahmedabad based company, Abaj
Electronics is one of the largest and
highly competitive brands in digital
electronics world. Innovation with
technology on the leading edge and
wide range of products brings totally a
new dimension of entertainment with
superior quality products. Abaj is
always passionate about learning ultra
modern and latest technologies that has
resulted into the most innovative
products in the digital world.
Abaj products are a blend of world
class technology, high performances
and novel designs. Energy-saving
devices manufactured that are dwelled
in a unique design, is a delightful
experience hence Abaj is proved to be
a leader of the industry. Abaj
Electronics is not just a brand, but an
innovation above par. Abaj makes
available in India its wide range of
consumer electronics, like LCD
Imperia LED, Washing Machines, and
Sound Bars.
2. Briefly, tell us about the
CEO/Founder of the company.
Way back in 2012, the foundation of
Abaj World was laid by Nirav Patel.
Hailing from small village of Kadi
Taluka of Mehsana District of Gujarat,
he graduated as BE (Electronic and
communication) in the year 2011. This
Young and dynamic fellow, left family
business to walk is own path. After
completing studies, Mr. Patel felt he
needed to make a name for himself
outside his family owned real estate
businesses. Nirav decided to give the
entrepreneur inside him a go and
focused on starting his own business.
Starting your own venture is different
from a family business and harder than
you initially think, but interestingly
enough, it gets easier as you set a
vision and work on it step by step. Mr.
Patel started with share market trading
but it was not a smooth start. After
bearing a loss of 50,000, Mr. Patel
decided to switch to stock Brokerage
Company by the name SENS Global,
which is listed amongst top 5
franchises globally. This was not
enough for the dreamer. In 2010, while
working for Kenneth he came across a
customer who had imported LED TV
from Thailand and was struggling with
two to three containers for its sales.
Mr. Nirav helped him out and managed
to sell those containers. While he had
done this easily he thought he could
get into this venture. He started
analyzing the demand for various
products; he visualized great scope for
products in consumer durable. And this
is how the seed of ABAJ WORLD was
sown.
3. How do you work on your long-
term relationship with your clients?
We are a very large country and here,
fundamentally, there are consumers
with a thought process. But consumers
keep evolving, especially in the
information age, where the digital and
social environment is such that
information is shared on a real-time
basis. Therefore, loyalty is no longer
what it used to be, probably 10-15
years ago. You have to keep updating
yourself all the time to catch up with
the pace of customer expectations. This
philosophy is very much applicable to
things like mobile phones or personal
grooming products. It is extremely
important to understand how customer
behaviour and their expectations are
changing all the time. Therefore,
insight collection is very important.
And so is utilizing the social network
capabilities. Second is the customer
relationship management (CRM)
capabilities which we have created and
also the feedback [that we get] from
our existing customers through our
after-sales network. Using this
information for our future product
planning is what we are trying to
achieve.
4. What are the values and factors
that you attribute your success to?
Also, suggest the one quote which
adorns your company very well.
I feel that my strongest attribute is my
ability to work well under stress.
Under stress or pressure- many people
have difficulty being productive- but I
have had to learn how to cope with the
stress and remain productive. I firmly
believe that stressful situations provide
us with opportunities to grow- both
personally and professionally. In short
I view stress as an opportunity to rise
June 201834

37. to the occasion and learn more about
myself. I feel that this trait can provide
me with benefits regardless of the
situation I find myself in.
“Be the change that you wish to see in
the world ”.
5. Kindly brief us about the new
technology trends?
Bigger television screens have always
been much sought after. With a surge
in consumers’ disposable incomes, the
demand for Smart Televisions has shot
up, contributing around 18-20 percent
to sales in India’s electronics sector,
industry experts say. According to an
India Brand Equity Foundation report
on the electronics sector, India’s
television industry is expected to
expand to $16.8 billion by 2020 from
$9.4 billion in 2016. But what is
keeping consumers away from
adopting Smart TVs on a larger scale?
Availability of Smart TVs at par with
normal televisions has helped them
become one of the preferred
mainstream products not just in larger
metros but also in smaller towns and
tier II cities. A Smart TV is at times
also referred as connected TV or
hybrid TV. These are televisions
equipped with the ability to interact
with the Internet, giving consumers
access to a plethora of online content.
So there is humongous demand which
can be served!
6. What are the future advancements
of your company and how well-
equipped are you?
The Indian economy is seeing a radical
shift since the last decade; growing at a
fast pace and with its strong
manufacturing base and growing
services sector, it has become a great
business destination. India is not
anymore a part of our emerging market
business but has been carved out as the
number one priority market. With
investments on products, talent,
marketing and manufacturing, we aim
to strategically leverage our expertise
and resources in India for the benefit of
other emerging market. The company
has successfully started its operations
in Gujarat, Maharashtra, Punjab,
Chhatisgadh, Uttar Pradesh, Madhya
Pradesh, Rajasthan and Tamilnadu.
Further, the company will be
expanding operations in all major
metro and non-metro cities including
Karnataka, Andhra Pradesh,
Maharashtra, Kolkata, Bihar,
Jharkhand, Greater Punjab and Delhi
NCR. The company intends to be
present across India by the end of the
year. With presence in 8 states, Abaj
Electronics has a network of 75
Distributors and 1400 Dealers. Further
the brand is offering dealership across
India. The products will also be
available online. The company also
plans to sell through institutional sales
network and modern sales.
At present the focus of the brand is on
LCDs and LED TVs, as these are niche
products and their buyers are mostly
young educated couples. In the next
two to three months, Abaj will
introduce ACs, and Washing Machines,
and we will be targeting the middle-
class consumer base.
In sync with the government’s
initiative of Make in India, Abaj will
start manufacturing in India by June
2018. Spread over 55000 sq meters, it
will have the capacity of
manufacturing 1500pieces per day.
With this the company will get a
further edge as it will be able to
increase product offering, volume and
market. At present the RD of Abaj
Group is based in Ahmadabad. Also
the company plans to start the
designing of products in China as it has
world famous designers. The
operations in China will commence in
mid August in 2018.
Nirav Patel
Founder
Abaj World
Interview with Insights Success
June 2018 35

38. Key Elements for the Emerging Business
Organizations to Expand Globay
June 201836

39. he dream of every emerging
Tbusiness is to grow beyond
their shores, but it comes with
many challenges. The CEOs and
business leaders have to understand its
full impact and determine if the
rewards outweigh the risks as there is a
chance of disrupting their existing
business activities. But according to
the independent research, there are
good opportunities for many business
models in foreign markets. In order to
sustain the business on a global scale,
it needs the team members to
understand the brand. Further, the
stakeholders will have to be capable of
carrying more responsibilities to
execute their day-to-day activities
continuously in addition to the global
initiative. Some of the elements need
to be considered to achieve dreams.
Benefits of Understanding
Customers Expectation
n this demanding world, customers
hold both explicit and implicit
performance expectations for
attributes, features, and benefits of
products and services. They are
seeking convenience, greater choice,
global availability and instant
gratification’ from products and
services as the customers have short
attention spans. Marketers need to
make it as easy as possible for their
customers to get access to the right
place and proceed to purchase goods
and solutions. Since the consumers
instinctively take the path of least
resistance, this will help their business
to stand out of the crowd in this ever-
growing global competition.
Necessity to Pursue a Determined
Culture
The culture differs for every
organization and can determine
whether the business can achieve
success or not. Suppose the product or
service doesn’t meet the desires of the
local markets, then there’s no need to
go sailing. It is always necessary for a
business to understand what kind of
people live there and what they want
from it. Further, one has to have
contacts with the local markets to set a
business in the foreign countries. In
other words, it is extremely important
to seek first in order to understand the
culture before investing significant
time and energy to pursue an overseas
venture.
The Ultimate Source for a Business
Most of the leaders know that
communication is the ultimate thing
that is needed to run a business. But as
a business leader, they are supposed to
know what form of communication
works best for each country or region
whether it is through social media,
roadshows or in-person presentations.
It is necessary to recognize this as
early as possible and can make use of
these avenues to educate people on the
new program. And develop it to
expand the business across various
regions.
Relationship with Local Businesses
Generally, expanding the boundaries of
a business beyond the shores is not for
the softhearted people, but for most of
the businesses it will be inevitable, as
global markets offer greater
opportunities for growth. By building
an internal alliance team to manage
and by paying attention to the
outsourcing details and administrative
functions, the difficult job of doing
business overseas can produce great
results. So, always gain a strong
competitive benefit by generating a
supporting ecosystem of
complimentary products and services,
which can come via third-party
relationships. These close relationships
might be a support in scaling the
organization while minimizing the
financial risk.
Seek Advice and Do Research
Every business professional wishes to
have a magic wand that would ensure
success, but no such thing exists as
every organization and market is
different. Fortunately, even several
state and local governments and
business-incubator groups, spends a
considerable amount of time and
energy helping businesses to a certain
level. Specifically resource-strapped,
small and medium-sized businesses
penetrate into foreign markets through
tie ups and partnerships.
In addition, expertise of chambers of
commerce, trade alliances and local
Small Business Administration (SBA)
offices present in the area. Those who
read a business success stories, listen
from other business owners, learn
about quality conferences can expand
the business into the foreign markets.
It is essential to secure assistance with
research, business plan development,
marketing and other important
processes that foster success.
Legal Verification Formalities
The business organizations that are
involved in global expansion have to
consider the legal formalities which are
also one of the most stressful things to
address, largely because the risk is
great if anything is left out. It is also
required to have adherence to policy
and process for legal team to minimize
the commercial risks. Additionally, the
international requirements for supply
chain agreements and documentation
based on the country will be a
necessity to remit a payment or receive
a product every time. Suppose if an
organization has a dedicated legal team
and able to keep this planning in house,
everything is possible from customs
and shipping to corporate record
keeping and meeting industry
compliance standards.
In the near future, all the business
organizations including small and
medium scale companies have to
choose the right strategies to expand
globally and it also depends on the
type of business too. For global
expansion, it also requires time and
appropriate business assessment before
moving forward. So make sure to
consider all the options and strategies
to engage globally and get the right
buy-in for a successful journey ahead.
Editor’s View
June 2018 37

40. ndian Information technology is passing through the
Imassive challenges like slow revenue, restrictions
imposed on the availability for conventional
deployment of Indian engineers at the client’s site, and the
rapid changes in the world IT market. Are these challenges
signs of an upcoming crisis? No, these issues do not
indicate a crisis; rather these challenges are compelling
Indian IT companies to change their business approach.
Due to the automation and technological transformation,
multiple layers of the middle management are getting
superfluous. Before delving into the detail, let’s have a
quick look at the Indian global sourcing market, Indian IT
market size, and recent developments.
Indian Global Sourcing Market
Indian Global Market keeps growing at a higher pace in
comparison to the IT-BPM industry. In the year 2016-2017,
the global IT ITeS market has reached US$1.2 trillion
while the global sourcing market has managed an increase
of 1.7 times to touch the figure of US$173-178 billion.
Indian IT industry takes pride in announcing that the
country has acquired the honor of being world’s top
sourcing destination in 2016-2017 with 55% share in the
global market. Our IT market has set up more than 1,000
global delivery centers in 200 cities worldwide.
Additionally, the industry has been playing the most
important role in transforming Indian economy and altering
the global perception of India and its economy. India has
successfully managed to be the mainstay of its USP
(Unique Selling Proposition) in the world sourcing market.
India has been one of the most favorite destinations of the
reputed global IT firms for developing their innovation
centers.
Indian IT industry has also availed ample scopes in the
Indian education sectors like engineering and computer
science. Cloud computing, rapid digital transformation, data
analytics, and the Internet of Things provide the industry
with immense opportunities. As per the survey report by
National Association of Software and Services (Nasscom),
Indian IT industry revenue has touched the magical figure
of $154 billion in FY 2017 while the industry gained only
$143 billion in FY 2016. It indicates a growth of 8% in the
IT industry which has been occupied half of the country’s
service export and almost 7.7% of GDP.
Bloomberg Intelligence Analysts consider the digital
products as the sign of growth in the IT industry.
Companies like TCS and Wipro have managed 18-22%
share of digital while IBM and Accenture are enjoying 42-
45% share. This rise strengthens the possibility of a brighter
future of Indian IT industry in the world market.
Indian IT Market Size
As per the industry pundits, Indian Internet Industry is
going to double to reach US$250 billion by the end of the
year 2020. It is likely to grow by 7.5% of Gross Domestic
Product (GDP). Due to the fastest adoption of digital
technology, India will have almost 730 million Internet
users by 2020, according to the report by NASSCOM.
Indian It exports are expected to grow by 7-8% in 2017-
2018 to US$ 126 billion. Apart from this, the industry is
likely to add 130,000-150,000 new vacancies during this
phase. Indian IT firms are expecting Indian digital economy
to reach US$ 4 trillion by the end of the year 2022.
INDIAN IT INDUSTRYINDIAN IT INDUSTRY
An Insight into the
June 201838
EXPERT’S VEIW

41. Recent Developments in Indian IT Market
Let’s have a quick glimpse of the recent developments in
Indian IT industry:
Ÿ As per the latest survey report of Korn Ferry Digital
Sustainability Index, India gained the ninth position out
of fourteen countries
Ÿ The flex staffing market in Indian IT market acquired
US$ 5.3 billion in 2016-17 and is expected to grow
almost 14-16% by the end of 2021
Ÿ Private Equity (PE) or Venture Capital (VC) investment
in IT and ITeS sector in India reached US$7.6 billion in
2017
Ÿ Export of software services by India has been increased
by 10.3% year-on-year to touch US$ 97.1 billion in FY
2016-17, as per the ‘Survey on Computer Software
Information Technology Enabled Services Exports:
2016-17’ by Reserve Bank of India
Secrets to Unlock Success in Current Indian IT Market
To get success in Indian IT industry, an entrepreneur needs
a proper strategic plan, consistency in following the plan,
due diligence, patience, and of course, commitment. This
industry demands multiple marketing efforts that can be
effective in addressing regional differences including
language, culture, region, economic development, and
infrastructure. A careful and wise analysis of consumers’
trends and preferences, existing and new sales platforms,
changes in the distribution system and marketing theories.
A Final Takeaway
Over the years, India has proved its capabilities in offering
both on-shore and off-shore services to the global clients. In
this way, Indian IT industry has become a powerhouse and
resources of new opportunities. Digitalization and other
government initiatives are working as a catalyst in
progressing the overall growth and development of Indian
IT industry. In order to make the future even brighter, the
entrepreneur should keep up with the global market.
Rajesh Shethia and is the Managing
Director of Rajesh Shethia Consultants Pvt.
Ltd. He brings on board his 17 years of
experience working in multiple industries for
business development and marketing. Before
forming this company he successfully
operated as Associate Vice President and
Senior Vice President in a number of
companies valued as market stalwarts. With
the objective of delivering quality and result-
oriented talent recruitment services for
corporates, he started the Rajesh Shethia
Consultants Pvt. Ltd. in the year 2014.
ABOUT THE AUTHOR
Rajesh Shethia
Managing Director
June 2018 39

42. Growing together
approach is woven in
company’s ethics
and value system
for which there is no
compromise
““
““
Rajesh Patel
Managing Director
June 201840

43. Interview with Insights Success
Providing Outstanding and Innovative
Solutions to Farmers
CAPTAINTRACTORS
80+ implements for small and medium
tractors.
2. Briefly tell us about the
CEO/Founder of the company. What
are their contributions in making the
company?
Shri Rajesh Patel, S/o Mr. G.T. Patel,
rd
he was born on 23 Jan., 1975, did his
B.Com. in 1998 from Saurashtra
University, (Gujarat). Presently, he is
working as Managing Director of
M/s. Captain Tractors Pvt. Ltd. Rajkot,
The visionary leader by him, Mr.
Rajesh Patel has ensured that, a well
quality product, backed by best after
sales service, and prompt availability
of the spares to the end user will result
in increasing the productivity of the
end user farmer, and therefore it will
ultimately contribute to the national
economy.
His main obsession is to bring
convenience to farmer community,
(irrespective of their land holding) by
reducing their dependence on the
scares manual labour and bullock
power, which is not only costly but
time consuming.
And his efforts in this direction were
appreciated by Govt of India and
awarded by various national and
regional awards in category of Best R
D, Outstanding Entrepreneurship,
Innovation In Technology as well as in
Best Quality and Environment
Measures.
Manufacturing sector is
growing at high rate and is
it is one of the prominent
sector providing jobs for the
ever-increasing job strength. High
growth in the revenues and profitability
in the manufacturing sector defines a
robust business model or a business
strategy. Every corporate organization
has its own set of growth stories.
Captain Tractors is the eminent
organization which provides
outstanding and innovative solutions to
farmers.
In an interview with Insights Success,
Rajesh Patel, Managing Director of
Captain Tractors Pvt Ltd, have
shared some insightful answers
highlighting made by his company to
take services to a new level.
1. Kindly brief us about your
company.
Captain Tractors Pvt Ltd is a pioneer
and innovators in the world of Mini
Tractors and probably the only
company that provides 360 ° solution
in the farm mechanisation sector. It
was established in 1998 by Rajkot
based Patel brothers. Mr. G.T. Patel
and Mr. M.T. Patel have changed the
way of farming by introducing India’s
first mini tractor.
Captain Tractors Achieved 9 National
Regional level Award, and also
certified by ISO 9001-2015. Company
has manufacturing widest ranges of
Mini Tractors with 40+ variants and
Because of tremendous efforts and
broad vision of Mr. Rajeshbhai,
nd
Chennai based India’s 2 Largest
Tractor Manufacturing Company
“ TAFE”has made strategic alliance
with Captain tractors for mini tractor
series.
He has many more ambitious plans to
bring better farm mechanization
options to farmer community in India
and abroad, in near future. And his
every step is directed in that direction.
3. Share your point of view on the
current scenario of the Industry and
its future.
According to an estimate, in the year
2000, the total production of mini
tractors in India was around 1500 units
which increased to a whopping 80,000
in 2017-18 due to varied reasons.
Holding of small farms increased due
to land division between families,
Traditional high HP tractors, increase
in horticulture crops and raw crop
inter-cultivation, bullocks and power
tillers used by farmers also proved time
consuming and costly. Agriculture
modernization with help of
technologies replaced bullock’s and
manual labours thereby increasing the
standard of living of farmers and last
but not the least, the demand from
young generation farmers for modern
and smooth techniques which help
them to work in smart and easy way.
This industry growing scenario is very
fast and it’s would touch to 2 lakh
within next 4 year.
June 2018 41

44. 7. What are the benefits and support
your clients is getting from your
company in this fastest growing
competitive world?
Moving along with times and looking
at the needs of young farmers who
require modern, elegant, quick, smooth
and technologically upgraded product,
the company recently launch its 7th
generation small tractor series. The
sleek, stylish and sensational 7G
tractor has become the first love for
young farmers who prefer farming
with style!
Depending upon the requirement to
ease the farming work load, a Captain
Tractor can easily be converted into a
rotary tiller, cultivator, automatic seed
drill, reaper, loader, reversible
ploughing, chisel plough, leveller,
sprayer pump, thresher, tanker, trailer
or a road sweeper to name a few. Over
40implements can be attached with
Captain Tractors making the tractor
more viable, suitable and adjustable for
both agriculture and commercial use.
Its Power Reaper is another
agricultural machine that is used for
harvesting crops like wheat, paddy and
soya bean and crops which are 2 to 6
feet tall.
Do you own a farm, but always
worried about how to gain maximum
profits with minimal investment and
maintenance cost when it comes to
farm mechanization, mini tractors are
the solutions,
8. How do you work on your
long-term relationship with your
clients? Kindly brief us about the
most satisfactory experience with a
client.
Apart from manufacturing mini
tractors, the company’s vision is to
reach every farmer and lead in their
minds, along with farm mechanization
of agriculture with Captain’s products.
4. During the journey towards
growth, what are the challenges the
company has faced? How and why
do you consider yourself as fastest
growing company?
For the company, the journey which
began with experiments in 1994 has
today achieved notable milestones
from providing various ranges in the
world of mini-tractors to developing all
major agricultural implements suitable
to mini tractors without compromising
on quality, technology and innovation.
5. What are the innovative strategies
that you are working on to thrive in
the competitive market?
A front runner both in national and
International market, the company also
believes to provide complete
satisfaction to farmers when it comes
to after sales services. Captain is
probably the only company providing
door-step after sales services to the
farmers in their own farm in minimum
time thereby giving farmers a peace of
mind through one-stop-shop-solutions
from beginning to end.
6. Which strategies do you follow to
stay competent? How are you
shaping yourself to become fastest
growing company?
With changing times, it became utmost
necessary to facilitate farmers
especially the young generation with
comfort yet stylish model keeping in
mind value for money and quick
delivery capacity at the most
economical rate.
The company which was started with a
single thought of visionary brothers
today provides world class service to
its clients through strength of 250
employees, 200 dealers and over 200
suppliers thereby changing and shaping
the dimensions in the world of
agriculture.
The ‘Growing together’ approach is
woven in company’s ethics and value
system for which there is no
compromise. For Captain, their
customers, dealers, vendors, suppliers
and employees are the main pillars.
Their growth along with the company’s
growth is of prime importance.
Whoever joins hands with the
company becomes the part of Captain
Family for a life-time due to Captain’s
ethics. This is the reason why Captain
has become one of the most preferred
brands to get associated with.
9. Kindly brief us about your
strategies to tackle the competition
in your sector. What steps are you
taking to ensure that you continue to
grow and develop?
With the Vision and Mission, Took the
world of mini tractors to a new
pedestal with advance technological
driven processes.
- We are taking smart business
training from top professional.
- Implementing Lean Manufacturing
System
- Achieving IATF – 16949
standardisation
- Expanding Manufacturing Plant
- Adding A Class supplier
- Developing Futuristic Product
Range.
- Developing Non Agriculture
Product Range also.
- Adding more innovative features in
products.
- Expanding Dealer Network,
domestic as well as international.
- Focusing on Export Market
- Hiring Smart People.
10. What can be expected from your
company in the upcoming years?
Presently our market share is about
5%. And we are targeting 20-25%
market share within next 4 Years of
time.
June 201842

46. The fast moving consumer goods companies of today
are intensifying their focus on rural consumers due
to their increase in purchasing power. To boost the
development of sales and distribution through automation,
Mobisy Technologies Pvt.Ltd introduced a flagship
product named Bizom whose popularity among consumer
companies has helped it gain recognition as the third fastest
growing tech company in India by Deloitte.
Launched in 2013, Bizom is a SaaS-based platform for
downstream supply network automation tailor built for the
consumer packaged goods (CPG) industry in emerging
markets. Bizom now serves almost 250+ brands and is
present in one of three retail outlets across India i.e. five
million+ retailers. This has helped it become a leader in
consumer sales automation in India. It’s customers include
well-known international brands such as Cargill, Nivea, and
Hershey’s India.
A Strategic Tech Leader
Lalit Bhise is the Co-Founder and CEO at Mobisy, whose
strength is in building mobile platforms. Lalit invented
hybrid mobile programming and has patents pending in the
area of visual merchandising using image recognition. He is
an expert on the Indian FMCG industry having worked
closely with market leaders to advise and then actually
solve their sales and distribution problems. His motto is to
disrupt the retail industry using technology in a manner that
helps the entire retail ecosystem to move ahead digitally. He
consciously got on board entrepreneurial folks as part of the
team, who naturally aligned with the idea of owning
customer growth and success.
Real- Time Insights Solutions for Clientele
Mobisy’s end-to-end workflow solutions layered with
strong AI/ML capabilities that provide brands with the
structure, visibility, data, and analytics as they need to make
the best decisions for their company. With the help of
Bizom’s platform, they offer high levels of configuration at
the shortest go-live timelines in the business. Bizom gives
customers access to cutting edge technology with
innovations like its patent-pending advanced image
recognition algorithm, 35 Hawk. This is used for measuring
brand visibility and features like sales gamification to help
drive up sales teams’ motivation and collaboration.
Bizom helps consumer companies to leverage the power of
digitization with its mobile first solutions. Many consumer
brands in emerging markets and international brands have
just begun transitioning from spreadsheets to automated
solutions to manage their field force and channel partners
such as wholesalers, distributors, stockist and retailers. As
India is planning to move from 4G to 5G, the mobile device
will become the one tool that remains accessible to all
Indians. Hence, Bizom uses a mobile-first approach to
capture real-time data on sales activities. Its scale - it
reaches over five million retail stores - coupled with AI/ML
helps it in delivering real-time insights that the
organizations can use to improve their business growth.
Cloud – Based Application Strategy of Mobisy
Mobisy’s key strategy is to take on competition in the field
of retail sales digitization to create and deliver a product
that drives the desired outcomes for customers. However,
depending upon the customer’s sales needs, it provides a
solution to help them scale effortlessly. It also provides
cost-effective solutions by measuring and identifying areas
where customers are not utilizing the tool correctly. Today,
there is no such effective and objective way to measure
retail efficiency as it is mostly measured by made-up
assumptions. Mobisy remains obsessed about this insight
Mobisy
June 201844

47. driven approach for customer success, which they believe is
key to their own growth.
Further, Bizom has invented a retail visibility solution that
uses heat maps and other measurement tools to capture real
data. They believe that brands could get good return on the
time and money they invest in digitization while Bizom
delivers relevant data analytics and insights to drive good
results. The trajectory taken by the company to keep up
their growth includes owning responsibility for growth and
efficiency of customers business, deliver real-time
actionable insights by leveraging their wide retail reach of
over five million Indian retailers coupled with their ever
improving machine learning and AI capabilities. Moving
forward, they are building models of the future by
connecting brands and retailers directly using technology.
This is delivered through their product, Distiman, which
helps tightly integrate online to offline marketing and
distribution efforts.
Expanding Bizom’s Operations
While talking about the future advancement of the
company, Lalit said “We have just opened our UK office in
addition to our offices across India and are aggressively
looking at expanding Bizom’s operations in other emerging
markets in Africa and APAC.” Currently, Mobisy is
building products that can solve problems of digitization for
more verticals and also building relationships with business
knowledge partners in India as well as abroad. They are
even improving on brand visibility measurement and
correlation to sales using ‘real’ customer data. This is
processed by Bizom’s cutting edge technologies like 35
Hawk, Bizom’s patent-pending image recognition tool, and
its sales gamification feature.
Further Lalit also said, “We want to move the retail
ecosystem in India forward by leaps and bounds. To that
end, we are building a marketplace where brands and
retailers connect directly using a technology platform built
by us called Distiman.”
We deliver relevant
real-time data
analytics and insights
to drive deeper
market penetration
“
Lalit Bhise, Co-founder CEO
GROWING
FASTEST
“
June 2018 45

48. Every part of India has something new and
different to offer right from beautiful valleys of
Kashmir, to the backwaters of Kerala. India is a
goldmine of adventure destinations across various
domains. All adventure enthusiasts in India have reason
to look forward to adventurous escapades. Previously the
adventure space was limited to trekking or rock climbing
but today there is the whole gamut of adventure sports.
The young Indians are continuously looking to become
global and be equal to western counterparts in every way.
The outdoor gear market which mainly consists of
apparel, footwear, tents, backpack and sleeping bags has
been growing solidly across major developing and
developed countries. 10kya.com is a 360º marketplace
focused on adventure, outdoors and sports has become
customer’s own platform where they sell or rent their
own gear whether it is used or unused.
Adventurous Leader of 10kya
With over thirty years of experience in some of the
leading IT and Telecom companies, Sharad Gupta is the
CEO and Founder of the 10kya.com.Entrepreneur by
nature, Sharad has been always interested in outdoors
activities. He has done mountaineering, skiing and rock
climbing courses from Mountaineering Institute, Manali.
He is an avid photographer of nature, bird and wildlife.
Sharad started his carrier in Indian Army but gave up that
career because of injury. Before founding 10kya, Sharad
has given his fruitful contribution to several leading
corporates like HCL, PCL, Airtel, etc. His last
assignment before he launched 10kya was as a Chief
Customer Experience Officer with Etisalat, India. Sharad
handles technology, development marketing
experience in this company. With strong technical
knowhow, Sharad have led many successful startups and
Greenfield launches.
A 360º Marketplace for Cost Effective Services
10kya.com is a 360º marketplace where sellers are not
only able to sell gear but also offer the same on the
rentals. On this platform customer can also offer their
gear for sale as well as offer it for rentals in their
community and social network. Customers also use
company’s blog to share their adventures and give advice
to others.
Customers get to choose and rent or buy gear and
equipment that are not available in offline stores. Even in
the Metros, there are a few stores that have retail
equipment but at exorbitant prices. 10kya makes the same
equipment available in the nook and cranny of the
country, not only at best prices but also on rentals. The
large music festivals hosting four hundred plus people in
tents for three to four nights have used the company’s
rental services.
Converting Challenges into Assets
While the market for adventure and outdoors is growing
extremely fast, there was no availability of quality gear
and apparel suited for the same. Good quality gears also
costs a lot. That was restricting the market growth.10kya
MplaceEdventures
June 201846

49. bridged that gap by not only offering the gear at optimum
margins but also by providing on rentals.
The task of growing the market while acquiring the
customers is the biggest challenge for the company. Many
customers feel pleasant surprise when they find out about
10kya offering a wide range of product on sale and rental.
Happy Customers of 10kya
10kya have created a unique place in the market by
creating a unique technology platform which makes a
360º interaction for customer. Large and loyal customer
bases of two lac customers are driving more customers
towards company by word of mouth. The cost of customer
acquisition has now come below fifty rupees per new
customer.
The company key strategy is to involve their customer
into business so that they add new or pre-owned products
for sale or rental. The customers give references of latest
equipment available in global market. Because of the
customer evolvement the platform is constantly evolving
and gives an edge to company in this competitive market.
Future Ahead
The company expects to grow their customer to
customer transactions to more than eighty percentages
of their transactions by way of C2C or P2P rentals and
sales. Thereafter, the platform will also enable and
empower customers to create their expeditions, get
expeditions members and form like-minded social
circles.
The company future plan includes a fully developed
planning, executing and survival app for outdoor
adventures. The company is also planning to bring their
products especially on rentals, closer to customer by
opening point of presence and key location.
We are creating a
unique technology
platform for
everything that
human being is
passionate about
“
GROWING
FASTEST
“
Sharad Gupta, Founder and CEO
June 2018 47

50. About the Author
Interactive Max Tech (IMT) has
been founded and spearheaded
by Hetin Sakhuja, an
entrepreneur with a air and
acumen for business and new
technology. Having completed
his post-graduate studies in
Business Management, from
the Edith Cowan University,
Australia, he plunged directly
into business and started IMT.
Mehul Bavishi, CEO, who drives
business on a day-to-day basis,
ably supports Hetin at the helm.
Mehul, an accomplished
so ware geek, has steered the
company through all the techno
related businesses, added since
the company rst started.
IMT has a sta strength of 120
people and handles business to
the tune of over INR 100 crores.
With expertise and experience
in handling MNCs, as well as
homegrown Indian businesses,
IMT is well poised for
exponential growth, across all
the business verticals.
June 201848

51. How many apps can promise
you all of the above? None,
or at best very few, I guess.
And when you add the ‘free-to-
download’ rider, you would be hard-
pressed to find any that fit the bill.
Amidst the countless apps floating
around, there’s one that truly
epitomizes the concept of a ‘Happy
Place’. It’s called LuckyStars, a name
that could make you look forward to
each day.
So what makes LuckyStars a happy
place to be in?
For starters, it’s a free-to-download
app for both, the Android and iOS
platforms. Once you download and
install the app, a whole new world of
fun and excitement opens up. Then
there’s the Trivia section to stimulate
the mind, activate those grey cells and
of course win prizes. It’s a question of
providing the right answers. You can
participate in the Multiple Entry Trivia,
where you’ll be served a Set of 3
questions, each time. This is a pay to
participate option and the goal is to
maximize your score on the
Leaderboard and win.
For the uninitiated, there’s a Single
Entry Trivia, which is free to
participate in, where you will need to
answer a simple question correctly,
within 3 attempts or chances. Here,
only those who correctly answer the
question posed, stand a chance to win.
The Trivia section has met with wide
acceptance for 2 reasons: First and
foremost, it tests your IQ on varied
subjects and is truly stimulating and
fun. Secondly, and more importantly,
there are hundreds of winners declared
for each Trivia, so if you hold a rank
that matters on the Leaderboard, you
stand to win eWallet money. Now, how
cool is that? Besides the Trivia, there's
the Bids section, where through the
Lowest Unique Bid feature, you can
bid live and win big brands at
throwaway prices. The stakes are low
but the excitement and thrill is high.
And finally there are thrills and frills,
like the ‘Spin-the-Wheel’ to Earn Free
Stars or Coins once everyday; the
Watch Videos and Earn Stars section;
the Refer Earn Stars module and the
Poll that elicits your opinion on various
subjects or issues. Launched a year and
a half ago, the LuckyStars app has
crossed the 1.3 million download
mark. With over 35,000 winners from
across the country and prizes worth
over Rs.20 million won, the app has
found acceptance and appeal across
socio-economic classes and age
groups.
This is what a few of the winners have
to say about LuckyStars:
· “Thank you LuckyStars for
making such an interactive
app.
· I’m happy I won a Samsung
Galaxy S7 Edge”…. Prasad,
Thane
· “I’m thrilled on winning the
Vespa Limited Edition
bike”…. Neha Sawhney,
Mumbai
· “The LuckyStars app really
works. I won a Samsung
Smart TV”…. Jatin Arora,
Panchkula
LuckyStars is constantly reinventing
itself and there’s lots of excitement
coming soon. So stay tuned in to be in
a Happy Place!
June 2018 49

54. The Rage of the
Industry in the
age of the
y in the
I
st
n the era of 21 century, the world
is riding with a lightning speed. It
is continuously evolving and
exploring the boundaries to meet new
horizons and bring a revolution. With
such tremendous alterations, mankind
is experiencing the conclusions that
have never happened before. The
business world has undergone a
paradigm shift and is on a reshaping
pathway. This transformation is
attained with the help of technology.
Technology in today’s time is at the top
of the pyramid. It has shattered all the
barriers restricted on it and constantly
works on the different elements of the
society. In such a fast paced life and
the ease of technology at the palm of
the hand, the “E-commerce” market
has burgeoned to a new extent.
Emergence of Electronic-commerce
E-commerce is the platform of buying
and selling of products over the
internet. It majorly facilitates
transactions between business-to-
consumers (B2C), business-to-business
(B2B) and consumers-to-consumers
(C2C). The outburst of E-commerce
has changed the way of purchasing the
products. In the past decade, the
evolution of both technology and
internet has directly linked to
E-commerce. As the internet has grown
due to anticipated mediums of
marketing, advertising, and buying of
goods and services, the E-commerce
network has also grown too.
The impactful modifications in this
sector are growth of online
marketplaces, availability of mobile
devices, remarkable increase of digital
marketing and advertising, and using
of digital enhancements to reality in
sales and conventional consumer
shopping.
e Mobile-Friendly Approach
Mobile comes very handy to the user
and hence it has evolved as one of the
most important devices of E-commerce
over the years. The mobile commerce
steadily grows at a fast speed, as it has
the ability to browse, compare and
shop from varied creative mobile
websites or apps using the smartphone
or the tablet. It has become easy for a
huge bulk of individuals to experience
the full spectrum of the consumer’s
purchasing procedure through small
screens. It has become very convenient
and beneficial for consumers to buy
products without even entering a retail
location, all because of their mobile
devices. As such providing a mobile-
friendly shopping experience is a great
win for businesses.
Mobile Commerce has progressed
rapidly and continues to develop in
upcoming times. The rural areas have
considerably adopted this mobile-
friendly approach and are excited to
learn and experience the new
inventions according to the modern
times. With such advancements in this
sector it has successfully reached the
remote areas and is keeping them
June 201852