This document provides an overview of In Home Personal Services, a healthcare franchise focused on in-home care. It discusses the company's founder and president, Michael Collura, who has been in the senior care industry since age 15. The franchise provides personalized care services that allow clients to remain living independently at home. During the COVID-19 pandemic, the company's caregivers have been essential in providing quality care. The future of the senior care market is expected to grow due to increased demand for in-home services. The franchise is growing rapidly by fulfilling this demand. Michael advises those interested in caregiving to ensure they have a caring personality and focus on clients' needs above all else.

1. Michael A Collura
President
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TO OPEN IN
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www.insightssuccess.com
Vol. 01 | Issue 03 | 2021
Editor’s Insights
Cloud Technology
Transforming
Healthcare Sector

4. H
ealthy individuals are competent
enough to make worthy and long-term
contribution to the nation. Healthcare
concerns everyone, therefore, it is one of the
fastest growing industry in the world. Many
people feel that latter years of their life should
be customized as they like therefore in-home
healthcare services are also in larger demand.
Many people prefer personalized healthcare
services nowadays. An aging population and
preference to in-home healthcare services mean
that the healthcare market is ripe for franchising
business.
Healthcare services with essential medical care
and the necessity for capable, competent
healthcare persons to guide and treat people is
universal need. To reduce the risks while
providing essential care to improve the health of
people is significant. This calls for utmost
professional approach among the caregivers and
a compassionate heart to carry out the
healthcare duties effectively and efficiently.
While the healthcare franchising concept is not
new, it is certainly one worth paying attention to
EDITOR’S DESK
Resolving Issues
of Accessibility,
Personal care,
and A ordability
Michael A Collura
President
T
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FRANCHISES
TO OPEN IN
2021
www.insightssuccess.com
Vol. 01 | Issue 03 | 2021
Editor’s Insights
Cloud Technology
Transforming
Healthcare Sector

5. because of both, families wanting the best,
comfortable, and customized healthcare
services for their elder relatives, and
entrepreneurs looking for a business
opportunity and a morally fulfilling way to
generate income through healthcare services.
Thus, the necessity of quality medical
services is consistently increasing giving many
conducive opportunities for the growth of
healthcare franchises.
Healthcare franchises should ensure the
quality of healthcare and should leverage the
information systems that already exist in the
health sector. Healthcare franchises should
have good infrastructure, medical devices,
clinical trials, outsourcing, telemedicine,
medical tourism, health insurance and medical
equipment to offer quality services. Large
pool of well-trained medical professionals is
also the most important component of any
good healthcare franchise.
Best ways to address the data gaps and
adapting to digitization and advanced
medical services can improve the services
offered by the healthcare franchises. Uses of
advanced technologies can certainly be
beneficial for healthcare franchises in
providing timely care, reliable, and advanced
healthcare services to people.
Good healthcare franchises can resolve
issues of accessibility, personal care, and
possibly also the issue of affordability in the
long-term, depending on the pace of digital
adoption. There are lot of business
opportunities for healthcare franchises
through improving the healthcare system and
generating morally fulfilling income as well.
This edition, The 10 Best Healthcare
Franchises to Open in 2021, brings into
spotlight those companies that are leveraging
the opportunities presented by the
franchising business model to deliver the best
of healthcare services.
Abhishaj Sajeev
abhishaj@insightssuccess.com

6. C O N T E N T S
08
Providing a Quality Home Care Experience for Both – the Entrepreneur and the Customer
In Home Personal Services
ARTICLES
Cover Story
20
Editor’s Insights
Cloud Technology
Transforming Healthcare Sector
36
Helpguide
10 Ways to Age Healthily

7. Talem Home Care
Providing Unmatched Community-
based Support Programs
Home Helpers Home Care
An Extended Family Delivering
Exceptional Senior Care
24
Interview
with
Insights
Success
28 Snap Fitness
For a Fitter,
Better You
16 HealthCare atHOME
Delivering Credible Clinical
Outcomes, For Every Patient,
Every Time
32

8. sales@insightssuccess.com
January, 2021
Circulation Manager Tanaji
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Senior Editor
Bill, Jenny
Business Development Executives
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Co-designer
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Assistant Technical Head
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9. Management Brief
Company Name
Emma Dickison
HealthCare atHOME
hcah.in
Richard Wingfield
Talem Home Care
talemhomecare.com
Amada Senior Care
amadaseniorcare.com
Tafa Jefferson
CarePatrol
carepatrol.com
Jake Rankin
In Home
Personal Services
ihps.com
Snap Fitness
snapfitness.com
Home Helpers
Home Care
homehelpershomecare.com
Home Instead
homeinstead.com
Vivek Srivastava
In Home Personal Services works primarily within independent
living communities, allowing its clients to remain living
independently and safely within their home longer.
Home Helpers Home Care's mission is to make life easier for
its clients by providing the same exceptional care that we
would want to be provided to ourselves and our family.
Snap Fitness is the world's fastest-growing franchisor of
compact, state-of-the-art 24/7 fitness centers worldwide.
HealthCare atHome is a one-stop solution for the
pharmaceutical companies to help patients manage their disease
management journey from awareness to compliance of
treatment.
Talem Home Care's vision is to "empower people to experience
the full joy of living".
Amada Senior Care gives pharma and medical device sales reps
an opportunity to leverage their skills into a business that
positively impacts their communities.
Jeff Huber
The Home Instead® network is the world's leading provider of
personalized in-home care services.
CarePatrol is helping families make safe choices all over
America and are developing their brand with a steady and
calculated growth to ensure a superior platform for the support
of our franchisees nationwide.
Michael A. Collura
Age Advantage Home
Care ageadvantage.com
Action Sport Physio
actionsportphysio.com
Chuck Bongiovanni
Daphne Archer
Alain Scheldeman
With Age Advantage's comprehensive system of care, its clients
remain in the comforts of home and receive the quality care
they deserve for as long as they wish.
Action Sport Physio sports medicine clinics are renowned for
the excellent results in the treatment of their patients'
rehabilitation needs.
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10. Providing a Quality Home Care Experience for Both –
the Entrepreneur and the Customer
Leadership alone did not stem the de of this
pandemic or pulled back so many from the
brink, or kept countless others safe, the
frontline workers did. They led the way, not
the ‘leadership’
‘
‘
‘
‘
COVER STORY

11. Michael Collura
President

12. S
pecialized healthcare or personal healthcare is
gaining a market cap on a completely new level.
People are more into personalized healthcare
services nowadays. It is increasing the demand for
ethical service providers in the space that show true
dedication in their work. Acknowledging an individual’s
health care needs is of utmost importance but, it is also
difficult at the same time.
In these pandemic times, healthcare services with proper
medical care and the need for expert medical personnel
to guide patients has emerged as one of the dire needs for
a lot of people, especially the elderly. To mitigate the
risks while providing optimum care is the need of the
hour now. This calls for utmost professionalism among
the caregivers and a kind heart to carry out the duties
passionately, besides effectively and efficiently.
Enabling a tailor in-home care to every individual’s
specialized healthcare needs is In Home Personal
Services. The healthcare franchise is facilitating a full
range of services with optimum care to the patients,
under the leadership of Michael A Collura – President
of these in-home agencies. What began as a journey to
provide quality senior care to a few in 2004 has become
a major organization and care provider for countless
seniors over the past 15 years.
Want to do something that
ma ers, brings a sense of
achievement and accomplishment
while you impact the lives of
others? This is where you belong
‘
‘
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13. “We believe that senior care is essential. Now, more than
ever, we see that our caregivers are an unforgettable and
essential part of our client’s safety, well-being, and daily
lifestyle,” says Michael. The team of this esteemed
franchise feels proud to have been the chosen provider
by so many and is grateful for the opportunity to
continue that mission today all across America.
A Caring Personality
Michael began working in a nursing home when he was
just 15 years old. With a passion for senior care, he has
developed many of the service models today under In
Home Personal Services. Through it all the principle
guiding factor of compassion, quality care has been a
part of every fiber in the fabric of the healthcare
franchise’s brand along with Michael’s approach.
“We provide hands on care to promote independence to
seniors in the comfort of their own home. Our services
provide for the assistance, whatever that may be, to our
seniors to ensure they are able to live the lifestyle of their
choosing as an alternative to facility-based care,” he
says. These services are essential to our seniors’ ability
to progress in their day to day lives and are often the
difference in making their lifestyle an independent one.
Bringing peace of mind and comfort to the entire family
knowing that Micahel’s team is there to ensure all the
clients’ needs are met becomes truly satisfying
experience for them.
In Michael’s opinion, healthcare as a whole is lacking
everywhere. As a country, he feels that we are falling
behind many other countries in the provision of
healthcare to our most vulnerable citizens, while private
organizations, healthcare professionals and even just the
friendly neighbor impact lives daily in a positive way.
He thinks that collectively we can do better. “We strive
to be better and seek out new ways that innovate the
delivery of care,” shares Michael.
Do it because you care. Nothing
secret or mysterious. Care about
those you will be entrusted to
provide care to and everything else
will happen for you as it should
‘
‘
‘
‘

14. Opinions that Matter
Expressing his take on the impact that COVID-19 had on
the healthcare sector, Michael says, “So much is said
about the world not being prepared. I say look at all
those healthcare workers that were. They never gave up
and this very moment, those in our own company and
around the world are fighting. They were prepared, it is
called a dedication to your patient. Simply put, humanity
and compassion won over fear and anxiety. Leadership
alone did not stem the tide of this pandemic or pulled
back so many from the brink, or kept countless others
safe, the frontline workers did. They led the way, not the
‘leadership’.”
When asked about what the future of the senior citizen
care solutions market could be, post the COVID-19
pandemic, Michael asserts, “It will grow, more so than
previously expected. More importantly it will evolve. It
has to. To ensure we never see so many fatalities or have
so many loved ones cut off from their family ever again.
At In Home Personal Services, we have already begun
the task of developing a far more prepared approach for
COVID-19 today, tomorrow and in preparation of the
next pandemic.”
Talking about why adapting novel technologies is
important in any business, Michael states, “Without
further advancing our own tools or challenging our own
systems we fall behind those that do. At In Home
Personal Services, we work to innovate and redefine
ourselves because we never stop learning. If you or your
business is unable or unwilling to evolve, you get left
behind.”
Dynamics of the Care Space
The Senior Care industry as a whole is highly sought
after due to the security of the business model. During
this pandemic, caregivers have turned out to be one of
the most essential factors in healthcare services.
Caregivers are called upon to provide their expertise and
services to their best abilities in these difficult times,
whereas other businesses were forced to shut their doors
and cease operations.
At In Home Personal Services, the franchise has a
proven business model but it also has been in business
for over 15 years. “It matters how we got here and what
it is we do in times like this, that matters,” adds the team
of this esteemed franchise. The franchise is growing at a
rapid and exponential pace. The requests for franchises
all over the United States has been simply overwhelming
at the company’s onboarding offices.
It is clear that this track as an industry and as a brand, In
Home Personal Services will continue to grow at a fast
and exciting pace. Advising young entrepreneurs who
wish to enter the caregiving business, Michael says, “Do
it because you care. Nothing secret or mysterious. Care
about those you will be entrusted to provide care to and
everything else will happen for you as it should.”
We asked Michael how he envisions on sustaining and
scaling In Home Personal Services’ offerings and
expertise in the near future, to which he said, “Some will
say this is a highly competitive industry. I disagree, or
perhaps it is my approach that is different. We see it as
you are either competent and compassionate or you are
not. The approach here at In Home Personal Services is
clearly different and we will continue to drive new
thinking and innovation forward in everything we do.
Given the current surge in prospective franchisees we
currently have and are working through the disclosures
on I think we will be far more ahead of our own
projections over the next 5 years, and those were already
rather aggressive to begin with.”
At In Home Personal Services
we work to innovate and
redefine ourselves because we
never stop learning
‘
‘
‘
‘

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Michael A Collura
President
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HEALTHCARE
FRANCHISES
TO OPEN IN
2021
www.insightssuccess.com
Vol. 01 | Issue 03 | 2021
Editor’s Insights
Cloud Technology
Transforming
Healthcare Sector

18. Vivek Srivastava
CEO & CO-FOUNDER
INTERVIEW
WITH
insights
success
www.insightssuccess.com
16 | January 2021

19. With a vision to be the most people-centric,
credible, and comprehensive home
healthcare solution provider in India,
HealthCare atHOME (HCAH) was incepted. HCAH
is a leading home healthcare service provider in India
backed by the Burman family (Dr. Anand Burman and
Gaurav Burman),the promoters of Dabur, and the
founders of HCAH UK (Dr. Gareth Jones & Charles
Walsh).
In April 2013, HCAH became operational and initially
associated with leading hospital chains for post-surgical
treatments at home such as medications, wound
dressings & physiotherapy. Fortis Escorts Delhi was its
first partner. The company is a leader in many medical
facilities beyond the hospital, such as ICU atHOME,
Cancer Care atHOME, etc.
In 2014, HCAH acquired Health Impetus, a Mumbai
based disease management firm in partnership with
pharmaceutical companies. Since then, the business has
expanded and is now the country's largest disease
management firm. In 2016, HCAH also forayed into a
JV with M3 Inc(a US$ 40 billion group).
Clinical delivery & patient-centricity are the prime
pillars that have always remained on top priority for
HCAH. Therefore, in 2019, it became the first home
healthcare company to be accredited by QAI under
Indian homecare standards.
In an interview with Insights Care, Vivek Srivastava,
the CEO & Co-Founder of HCAH shares some
Vivek Shrivastava is an IIT Delhi & ISB
Alumnus. HCAH is the third healthcare
business Vivek has started. He has worked
in Fortune 500 companies such as Indian
Oil and Capital One before his MBA from
ISB. Post his MBA, he joined the investment
industry starting with Ambit Corporate
Finance. During his stint with GTI (a private
equity fund), he started Nova’s IVF business
besides leading fundraising and M&A
for Nova and Air Works (investee
companies of GTI).
After a brief stint of doing investments into
Africa, he joined the Burman family to start
the family office for Gaurav Burman. He
did 6 investments for the family,
represented the family on many Board and
started 2 healthcare startups including
HCAH where the family invested. In July
2018, Vivek won the prestigious,
Entrepreneur of the year Award for
healthcare services at 8th Annual
Entrepreneur India award held at Aerocity,
New Delhi.
HealthCare
atHOME
Delivering Credible Clinical Outcomes, For Every Patient, Every Time
About the Leader
www.insightssuccess.com January 2021 | 17

20. valuable insights on how the company is following the best
practices in medical care and maintaining international
protocols and standards.
Below are the highlights of the interview:
What services does your organization provide, and how
are these services making an impact on your clients and
customers?
We can provide a complete spectrum of healthcare
procedures at the patient’s home or in the community
except for surgeries and emergency medical procedures.
This is nearly fulfilling 70% of the healthcare needs of an
average Indian Consumer in a cost-effective way and that
too in the safest environment called “home”.
Some of the key services offered by HCAH include setting
up ICUs at home, cancer care, Dialysis at home, step-down
care,nursing, physiotherapy, attendant services, lab tests
(including COVID related tests),equipment & Medicine
delivery, teleconsults, and elderly care at homes across the
country.
We also support a large number of patients suffering from
chronic diseases to manage their diseases and deliver
superior outcomes. We touch >1lac patients monthly across
on chronic diseases. In these pandemic times, we have also
partnered with the government of Delhi and Karnataka to
deliver Home isolation services. We have handled more
than 50,000 patients on home isolation across the country.
We are also providing these services to Fortis hospitals
across the country and many other hospitals. We have
partnered with insurance companies such as ICICI Lombard
to provide cashless COVID and non-COVID services at
home.
We also help Industries and corporates with advisory,
implementation & monitoring services around the health of
“
“
www.insightssuccess.com
18 | January 2021

21. their employees as they move towards post lockdown
resumption of production. We have extended help to
corporates with telehealth helplines dedicated to their
employees in these challenging times. We have created
oxygen bed capacity in RWAs and for corporates as well.
Home healthcare impacts our clients and the business
deeply.
There are a lot of actions which have a positive impact on
society:
• We support screening 100,000+ patients a month which
leads to early detections of diseases, thus saving a lot of
money spent on complications arising out of diseases.
• Our services are cheaper than the hospital (ICU is 60%
cheaper and cancer care 20% cheaper) and we have been
able to increase access to the services by delivering into
the underserved locations across the country. We have
delivered drugs with an average of 40% discount across
the country. In this way, we have led to increasing the
access and affordability of healthcare. Healthcare is one
of the top 3 causes of people moving below the poverty
line across the country
• We have employed in 70+ cities across the country with
40%+ female employee participation
Also, in these pandemic times here are a few instances that
left a huge impact on the customers & society. We have
managed 50,000+ COVID patients at home.
What are your organization’s franchising USPs and
what additional benefits/opportunities do you offer to
your potential franchisors?
Our Key USPs include:
• Quality: We are a clinical management firm compared to
other companies, and thus one of our key differentiators
is clinical efficiency.
• Customer Satisfaction: We are obsessedwith customer
satisfaction and therefore have a ranking of about 65%
and above NPS (Net Promotor Score)in most months.
• Employee Centricity: People are our greatest asset and
we invest heavily in training, skills management, and
engagement.
• Technology is Our Backbone: We have been a paperless
organization since day one.
• Our monitoring and documentation are technology-
enabled.
• Have strong hiring, training (simulation-based and
electronic), competence, and auditing process (site,
telephone, and Video-based)
• Patient facing app available for self-management. We
monitor them by remotely the back end including e-ICU
for critical patients.
• Reach: We deliver services in 70 cities across the country
and deliver pharma products to 600+ locations across the
country
Where do you envision your organization to be in the
long run and what are your future goals?
Since the beginning of COVID-19,the home healthcare
organizations have faced uncertain census shifts, increasing
cost of supplies, erratic staffing, and a whole host of other
challenges.While the storm has not all weathered the
workers, a majority of them have. Now as the home
healthcare landscape is getting more stabilized it will come
out better &stronger than ever.
Today people choose convenience and safety more than
anything else.Therefore healthcare delivery at home is
safer, convenient, and cheaper as well. We believe that with
the push from COVID coming in all the sectors will get
benefited and with our clinical credibility, we would get a
disproportionate share of this benefit.
As an industry expert, what would be your advice to
aspiring healthcare professionals and entrepreneurs?
Healthcare is a sector which you should think of investing
for the long run. It is largely recession proof and would
continue to grow as our country grows and per capital
incomes increase. However, I'd suggest you do not rush into
the sector because you think you have a new
technologyalone.You need to think of a business model
behind it. Healthcare has care as part of it. It involves
people's lives.
An error is therefore more expensive than food/commodity
supplies or e-commerce. Having said that, I think that in the
healthcare space enough and more opportunities are waiting
to be disrupted. If the right technology is combined with the
right clinical competency and if the patients can be acquired
cheaply, magic will get created. We are more than happy to
work with upcoming startups or existing players to create
value for our customers
INTERVIEW WITH INSIGHTS SUCCESS
www.insightssuccess.com January 2021 | 19

22. Transforming
HEALTHC
www.insightssuccess.com
20 | January 2021

23. CARE Sector
A
massiveshifthasbeenwitnessedinthe
generation, consumption, storage, and
sharing of healthcare data. From
conventional storage to digitalization of
healthcare data, the industry has come a long
way in optimizing its management practices.
The widespread option of moving over to cloud
computing in healthcare goes far beyond
storingdata.
Movingovertocloudhasproventobebeneficial
topatientsaswellashealthcareproviders.Cloud
technology has helped hospitals, clinics, etc.
reduce operational costs while allowing
providers to deliver high quality personalized
care. The healthcare sector has evolved with the
help of cloud technology. Here are some ways
cloudhashelpedthehealthcareindustry:
Editor’s Insights
www.insightssuccess.com January 2021 | 21

24. CommunicationthroughtheCloud
With a cloud-based phone system, doctors can stay
connected. There are many reasons why this type of
communication is vital today. When the doctors are
connected to each other, the communication is
reinstated and they could treat the patients better. Even
the hospitals should talk to one another every now and
then. Also they should have internal communications
within the walls of the hospital. This helps them waste
less money in developing various different methods and
go with the existing techniques. This enables the
reduction of treatment costs, as there is no cost of
discoveringwhichisalsorecoveredfromthepatients.
IntegratedandEfficientPatientCare
Managing millions of Electronic Medical Records
presents quite a challenge today. Developing
infrastructure is working hard to connect the countless
trusts, hospitals, surgeries, etc. together through the
cloud technology. Cloud computing is changing how
doctors, nurses, clinics, and hospitals deliver quality and
cost effective services. Patient care was affected during
hard times, when costs need to be cut short. Cloud
technology has offered numerous benefits like faster
prescription advice for various contemporary medical
problems.
DataAnalytics
The healthcare sector is expected to grow in
unprecedented rate in the following years. Housing the
whopping amount of data associated with it will be a big
challenge to the IT industries. The most effective
solution to this problem seems to be using the cloud
technology. Things could be made simple by making
sure the data is in the right place so it can be used at the
right time across multiple devices. Across one unified
network infrastructure, it is impossible to deliver multiple
serviceswithoutcloud.
StreamlinedCollaboration
It is said that streamlined communication results in
streamlined patient care. This is good because the
patients don’t want to be readmitted to the hospital
when they could have been taken care of the first time
itself. When the whole team is able to communicate
efficiently over cloud, readmission of the patient can be
avoided. This system allows real time updates which
make sure there are no gaps in the treatment. It saves lot
ofspaceandmoney,asthereisnoneedofsendingfiles.
ElectronicRecords
Doctors feel the lack of Electronic Medical Records
(EMR) is a big challenge to improve clinical and financial
performance. The interoperability between all the
providers and payers is hampered without EMRs. Cloud
based EMRs can easily bring healthcare systems
together. The technology provides a secure private
network that is connected to the cloud. Such records
have proven to be extremely protective. This also allows
online access of medical records, lab reports, test results
etc. to the patients. Eventually, the healthcare
experience can be improved while people participate
moreintheirtreatments.
SecurityandMobility
Patient data contains confidential information that
doctors must always protect. This is a reason that makes
it more important for hospitals and doctors to use the
cloud technology. Cloud network had issues in regards
to security earlier, but over the years measures have
been taken to make it difficult to hack into. Increased
levelsofsecurityandprivacyexistinthecloudnow.
AdvancedClinicalResearch
Sharing data between pharmaceutical giants via cloud
will help researchers choose the best subjects. In a
recent clinical trial big data revealed desipramine can be
used in curing lung cancer. This type of collecting
information to find a cure is known as Evidence Based
Medicine.Itisbeingusedinmanyhealthcaresectorsthat
havenowimplementedcloudtechnology.
www.insightssuccess.com
22 | January 2021

26. HOME HELPERS
HOME CARE
An Extended Family Delivering Exceptional Senior Care
e all grow and age
Waccumulating years of
experience, good and bad
memories, grey hair, wrinkles, and
most importantly, a family. As kids, we
feel loved and taken care of by our
parents. And when our parents age, it is
our turn to reciprocate the love and
make them feel cared for. As they age,
their mind and body become frail and
most become dependent on their
family, just like kids, for things, big
and small.
It is projected that by 2060, the number
of Americans aged 65 and older will
double to 95 million from 52 million in
2018 making their share of the total
population rise to 23 per cent. We must
start preparing for their needs like
housing, medicine and more. However,
the current COVID-19 pandemic has
also shown how resilient the elderly in-
home care system can be. A single
outbreak slowed down the care being
delivered to the elderly in facilities and
pushed some centers to closure due to
lack of funds and food and most
importantly, the vulnerability of adults
in facilities towards diseases that
realized a higher mortality rate as a
result.
The pandemic just underlined the
importance of being in a home setting
with the family. With most skilled
nursing homes and assisted living
facilities closed to visitors, even
family, as a precautionary measure,
many senior citizens in those facilities
took ill due to loneliness and the
uncertainty and anxiety over how long
before they could see their loved ones
in person. And the thought that
reverberated across the society was – if
only, they could have been taken care
of at home.
An in-home care service for people of
all ages, who need assistance with
everyday living, is the need of the
hour. Being there for you and your
loved ones like an extended family and
providing the requisite care in absence
®
of one’s family is Home Helpers
Home Care.
Exceptional Senior Care
Home Helpers Home Care was
founded in 1997 and has had 22 years
of system revenue record-breaking
growth. The award-winning
nationwide home care provider has
locations in 43 states serving more than
1,000 communities across North
America. It provides comprehensive
in-home care that includes personal
care and companionship, wellness
checks when there is no Caregiver in
the home, technology monitoring,
meals and nutrition planning to keep
loved ones in the least possible risk
setting in the comfort of their homes.
The home care powerhouse has also
shown itself to be recession-resilient
and in high demand through both the
Great Recession of 2007-2009, and
now as an essential service during the
ongoing COVID-19 pandemic with
100% of their locations open for
business and caring for clients.
The organization’s mission is to be the
most trusted and respected provider of
comprehensive home care services and
support for those who choose to remain
independent wherever they call home.
In simple terms, the services will be
provided wherever the client resides.
An Industry Veteran
An elite team of Home Helpers Home
Care is led by its President & CEO,
Emma Dickison. Emma is a franchise
and healthcare industry veteran and
speaker. In more than 30 years of her
career, she has experienced leading
three successful organizations and has
been with Home Helpers Home Care
for the last 13 years. Under her
leadership, the organization has grown
450%.
www.insightssuccess.com
24 | January 2021

27. EMMA DICKISON
CEO & President
When
you can’t be there
to care for your
loved ones, you can
®
count on Home Helpers
Home Care to be
the extended
family they
deserve
‘‘
‘
‘
T
H
E
1
1
BEST
HEALTHCARE
FRANCHISES
TO OPEN IN 2021
www.insightssuccess.com January 2021 | 25

28. Emma was recognized in 2019 by the
International Franchise Association as
their Crystal Compass winner. She has
been recognized as one of the ‘50
Women of Wonder in Franchising’ and
in early 2020 was recognized as one of
the ‘Top 20 Influential Women in
Franchising’. Emma also serves as
President of the Home Care
Association of America’s Board of
Directors, the industry’s largest trade
association.
A Need for Holistic and Proactive
Approach
According to Emma, senior citizens are
among the most vulnerable
populations. The medical community
has done a terrific job of extending life
expectancy. However, this has also
increased the chances of living with
chronic conditions, which poses
challenges. She believes that
healthcare needs to take a more holistic
and proactive approach.
Since Home Helpers Home Care is at
the home, it has the advantage of
observing changes in the senior’s
health and habits sooner than others in
health care. It would serve seniors,
their families and the entire health care
continuum to place greater emphasis
and investment on pre-acute care
management with all disciplines
including social services and mental
health than responding reactively in
acute care settings. This would be more
cost-effective and provide improved
quality of life for this important group.
Delivering a Robust Care Program
Home Helpers Home Care has always
had a spirit of innovation and
compassion. The primary focus of the
franchise model is for the clients that
are entrusted in their care. This
recession-resilient business model
meets more than one’s economic needs
i.e. the societal needs. It is a way to
care and give back to one’s family and
community.
Home Helpers Home Care focuses on
delivering exceptional care to its
clients and its Net Promotor Score as
measured by an independent third
party is consistently above the industry
average. It focuses on collaboration
and the franchisee experience in
creating profitable programs and
growth. Nothing is implemented until
it has been tested in pilot programs
with franchisees a part of the project.
Additionally, the annual survey
completed by its franchisees through
an independent third-party rates Home
Helpers as exceptionally good in all
eight categories measured.
The organization has recently launched
its new Cared-4 program that has been
in pilot for over two years. It combines
traditional in-home care with wellness
checks, technology monitoring and
meals and nutrition to provide a robust
care program unlike any program
being offered through other agencies.
New Programs in Line
Home Helpers Home Care will
continue to be an organization with a
spirit of innovation, as it has since
inception. It will continue to deliver on
its mission and incorporate other new
programs to its portfolio. Recently, it
has launched Home Helpers 2.0-The
Next Generation after more than two
years of work and now it is looking
ahead to 3.0!
Enlightening Aspiring
Entrepreneurs
In her advice to aspiring
healthcare/franchising professionals
and entrepreneurs, Emma asserts
“Bold change will require a bold
choice. And that will many times be
uncomfortable. You have to ask
yourself: 1) what is my goal 2) do I
believe in myself to be successful and
3) am I ready to be bold and take this
step?”
www.insightssuccess.com
26 | January 2021

30. Taking care of one’s fitness is not a lifestyle but the
correct way to lead one’s life. Being fit ensures that
we enjoy the small and big things is life to the
maximum. While most of us would like to follow a routine
that helps us stay fit, at times we need an expert guidance
and a little push towards maintain a fitness regime.
This is where fitness centres come in. For common people
fitness centres and gyms are synonymous to setting up a
fitness routine in a fun way. And for entrepreneurs, fitness
centres mean a way to serve society as well as earn.
Founded in 2003 in the US, Snap Fitness provides
entrepreneurs an exciting business opportunity with turnkey
systems, financing options with low investments, and world
class support.
Snap Fitness UK really got going in 2015 In the UK, it has
the vision to become the most successful fitness franchise,
with highly profitable franchisees and some of the best
looking gyms around.
Richard Wingfield, Chief Operating Officer, Snap Fitness
shares more details.
What services does Snap Fitness provide, and how are
these services making an impact on your clients and
customers?
Snap Fitness Clubs offer state of the art equipment and
customer fitness experience with superb weights training
areas, multi-use functional zones that can be doubled up for
an individual work out or ideal for throwing in a HIIT class,
our studios are fitted with Fitness On Demand allowing
members to choose from a massive range of classes at a
time that suits them and with MyZone technology installed
in clubs to support and motivate members through their
training.
As the CEO, what is your opinion on the current state of
healthcare services for senior citizens and how is your
For a Fitter, Better You
ABOUT THE LEADER
Richard Wingfield has come in to help transition
the business to the next stage of growth. Richard
has a personal and motivational leadership style
that brings about outstanding team and
individual results. His roots are firmly planted in
fitness, leisure and business, with a degree in
Sport and Leisure. Richard has gone on to lead
numerous teams in a number of Fitness, leisure
and outdoor education businesses that put
outstanding standards, customer service and
funattheircore.HisapproachtoleadingtheUK&
Ireland Snap Fitness franchise has been no
different and is centred around his team and the
franchisee.
Taking the reins of the business through a global
pandemic has required fast learning and decisive
action to ensure the 70 strong network of clubs
are safe, primed and ready for business as
lockdown is released. Richard and his core team
have ensured that Snap Fitness comes out of
lockdown ready for the next phase of its growth
journey.
Snap Fitness is one of the
world’s fastest-growing
franchisor of compact, state-
of-the-art 24/7 fitness centres
worldwide
“
www.insightssuccess.com
28 | January 2021

31. Richard Wingfield
www.insightssuccess.com January 2021 | 29
INTERVIEW WITH INSIGHTS SUCCESS

32. organization contributing towards making it better?
If we can take any positives from a global health pandemic
it is the awakening or people to the importance of health
and fitness. Snap Fitness is continuing to evolve and are
now producing a real market leading product that is
competitively priced, cutting edge fitness spaces open 24/7
and located close to the communities that we serve. This
make us accessible to a really wide membership base
allowing members to train regularly and stay fit and healthy
without having travel. There is the added benefit of
reciprocal access to the global network of Snap Fitness
clubs where you can get a premium fitness product at a
great price.
What are your organization’s franchising USPs and
what additional benefits/opportunities do you offer to
your potential franchisors?
We offer franchisee’s a complete turnkey system allowing
an investor with little to no experience of running a gym to
come onboard and open their own gym or group of gyms.
We have an excellent team of professionals in our UK team
ready to support with all aspects of your new business; from
gaining funding, finding the ideal location, selecting and
designing the fitness space and
customer journey right through to
opening the doors of your own club
packed with cutting edge technology
and equipment to attract your
members. We also have the backing
of our global team at Lift Brands to
support and drive global
procurement efficiencies for our
franchisees to enhance the business
model. It doesn’t stop there when
the club is operational we can
provide as much support as required
from localised and digital
marketing, health & safety support
and advice to introducing the latest
fitness innovations.
Where do you envision your
organization to be in the long run
and what are your future goals?
Snap Fitness has strong aspirations
to be the global leader in fitness
franchising and as such ensuing that
our franchisee’s are fully engaged in
the brand. The market is continually evolving and for Snap
Fitness to continue its growth of market share the brand
needs to evolve, franchisees need to continually learn and
develop to ensure our fitness spaces and the customer
journey remain best in class. I see Snap Fitness continuing
to grow at pace the number of gym in the UK & Ireland but
the long-term key to success is ensuring a quality
sustainable business model that can ride the highs and lows
of a turbulent economy.
As an industry expert, what would be your advice to
aspiring healthcare professionals and entrepreneurs?
A successful franchise requires engaged franchisee’s. This
will happen with ongoing support and education, continual
development of the brand and staying ahead of the game
with the latest fitness innovations and technology. That said
the success of any gym will come down to nailing the
basics:
• Sourcing the right location with data driven decision
making
• A robust and flexible business model
• Quality people that engage with the brand
www.insightssuccess.com
30 | January 2021

34. For Senior Citizens, staying at
home independently can be
complicated when health issues
strike. Talem Home Care &
Placement Services, based out of
Broomfield CO, provides services that
support and help them stay in their
home for as long as possible.
Talem gives them self-confidence,
freedom, and allows them to enjoy
their life on their own terms. In
addition to the free care advocation
services it also provides assistance
with activities of daily living (like
dressing assistance, cooking, house
cleaning, and transportation) so one
can stay healthy and independent at
home. If staying home is no longer an
option, it then helps them find the
appropriate senior living community.
Jake Rankin, CEO and Co-founder,
explains more about the noble service
that he has been doing through his
firm.
Brief our readers about your
company, its journey so far, its
vision, and mission.
Being in the industry for almost 15
years has really helped shape the
mission and direction of our company.
Through out my career I was always
left feeling like something was missing
or I constantly saw gaps in the way
franchising and senior care was done.
On the franchising side I say a
franchise model that sold franchises to
anyone, offered little help and support,
and sold territories that were way to
small. On the senior care services side,
through my professional career and
through my own personal heartache, I
saw that care was second to profit and I
saw and the struggles people had in
trying to navigate the complicated
health care system. It was these
observations that lead to the way we
are today. As a franchisor, our goal is
to develop select and elite franchise
partners who are family and
community minded and share our
philosophy, values, and partnership
approach. To create a relationship with
our franchisees based on personalized
support, shared decision making, and
mutual respect and love for our clients
and community.
To be recognized for providing
unmatched support and value and for
creating effective, quality, and
innovative community-based long-term
care support programs for the
community we serve.
As a senior company we want to be the
one place people can turn to, to get the
answers they need. We want to be a
trusted advisor and a resource centre to
those who do not know where to go.
At Talem Home Care, we empower
people to take control of their health
and lead them though the complicated
health care system so our patients can
achieve their goal of staying
independent and healthy at home for as
long as possible.
As the CEO and Co-founder, what is
your opinion on the current state of
healthcare services for senior citizens
and how is your organization
contributing towards making it
better?
Right now and for the next18 years,
the need for healthcare services will be
the most needed services facing our
country. And while the COVID
pandemic has cause horrible issues for
all, one thing it has done is cast a
positive light on our industry. It has
really highlighted the need for the
services we provide. At Talem, our
focus is creating solutions to problems.
We have already created programs to
help combat loneliness, depression,
and isolation. In addition, we see a
need for a more
What are your organization’s
franchising USPs and what
additional benefits/opportunities do
you offer to your potential
franchisors?
We are introducing a more franchisee-
friendly franchise offering. While
increasing the territory size, the
company is aiming to reduce the
“nickel and dimeing” of fees as well.
We are always asking ourselves if I
was a franchisee, what would I want or
expect.
Leveraging over 70 years of combined
experience, Talem Home Care strives
to create a new franchise model that
will lead the industry for years to
come. The company has put together a
unique franchise program. Its franchise
package increases brand reputation
more than any other brand by offering
—Largest protected territories by far
Providing Unmatched Community-based Support Programs
T
H
E
1
1
BEST
HEALTHCARE
FRANCHISES
TO OPEN IN 2021
www.insightssuccess.com
32 | January 2021

35. Jake Rankin
CEO and Co-founder
www.insightssuccess.com January 2021 | 33

36. (up to 625,000 people per territory),
Industry-leading training and support
program, unmatched support program
for the community, more revenue lines
and payor sources, and Veterans’
program.
Where do you envision your
organization to be in the long run
and what are your future goals?
Our primary focus is on Multi-unit
operators. While we strive to have 100,
200 locations or more across the
country just like everyone else, we
would like to have only 30-50
franchisees. Keeping a ratio of 1
franchisee for every 3 locations would
be our perfect scenario. This will allow
us to continue to provide our personal
approach to training and support. Our
goal is to have more quality franchise
owner’s vs having a large quantity of
franchise owners.
As an industry expert, what would
be your advice to aspiring healthcare
professionals and entrepreneurs?
In looking at franchising in general,
not matter what industry, I say there
are 3 factors a person should look out
for.
• What is the experience of the leaders
and the coaches. We find that many
leaders and coaches have not done the
work a franchisee is about to do. If I
were buying a franchise, I would want
to learn from someone who has been in
my shoes.
• Bigger is not always better. Larger
brands often time seem too big. Many
of which are owned by private equity
groups or investors. You become
another cog in the wheel, an assembly
line. They tend to keep you at arm’s
length away. Besides that is how they
make their money. I would look for
brands that take a personal approach to
your training, support, and success.
• Follow your passion. Just because a
franchise can make money or is a good
investment, I suggest to also find
something that you can be passionate
about. Without the passion, it will be
hard to be as successful as you
possibly can.
Recognitions:
Talem’s corporate location in
Broomfield Received:
Home Care Pulse Certified Trusted
Provider – 2018, 2019
Home Care Pulse Best of Home Care
Provider of Choice – 2018, 2019
Home Care Pulse Best of Home Care
Employer of Choice – 2019
#7 in 2017 in the Top 10 Senior Care
Franchises from the Franchise Brokers
of The Best Franchises To Own
(http://top10seniorcarefranchises.com)
Grateful Clients
I feel in light of all the things we are
dealing with as a nation to provide
Home Care to some of the most
vulnerable citizens in our country at
this time is a unique opportunity.
Talem has the platform to enable a
franchisee to get started and not have
the worry or consider for any of the
back office functions, so you can focus
on the clients. It has been a rewarding
experience to build a business of
serving clients in the challenging times
and with the support of the Talem
brand.
-Elliot Lekawa, Franchise Owner, Fort
Collins, CO
“I have worked with Talem Home Care
on several different occasions. Their
platform is great! The expertise that
comes from Jake and his entire team is
top notch. What makes Talem unique is
that they really have 3 businesses
within their Franchise. They can
provide Placement Services, Non-
Medical In Home care as well as
Medical Staffing Services. In addition,
their territory size is one of the largest
offered in the industry. I highly
recommend working with Talem Home
Care. Talem offers a great value in
their Franchise!”
-John Volz, CEO, CFP, Franchises 2
Buy
Knowing Jake
In 2005, Jake Rankin launched his
career in healthcare when he started
working as a caregiver and case
manager for a non-medical home care
agency in Boise, Id. Having already
received a bachelor’s degree in
Business, Jake decided to go back to
school to earn an MBA which he
received in 2006.
Over his career in the health care
industry, Jake gained wide experience
understanding the many challenges and
resources that face the senior
population. He has worked in home
health, home care, hospice, home
infusion and senior placement services.
In 2010, he received his certification as
a Certified Senior Advisor®. Being a
Certified Senior Advisor®, specializing
in long-term care, post-acute care, and
transitional care, has allowed Jake to
help an uncountable number of seniors
and/or their family navigate through
the complicated health care system and
accomplish their goal of staying
healthy and independent at home for as
long as possible.
Jake has been CEO of Talem Home
Care, LLC since its inception in
September of 2013. In 2015 Talem
launched as a franchisor. Since then,
Jake has received a Certificate in
Franchise Management from
Georgetown University as well as he
was certified from the International
Franchise Association (IFA) as a
Certified Franchise Executive.
www.insightssuccess.com
34 | January 2021

38. WAYS
10
www.insightssuccess.com
36 | January 2021

39. S TO AGE HEALTHILY
Aging is a natural phenomenon that cannot be avoided. Many of us have fears regarding the
process of aging. A common misconception among people is that, looking young means
they are healthy, which is not actually true. Staying physically and mentally fit means that one is
healthy. We all know that it is not about how long we live, but it is about how healthy and
happily we live. It is our decision of how we want to ease the process of aging.
Here are some ways that can help you to age healthily.
Get Enough Sleep
In order for the body to rejuvenate, it needs
proper rest. Older adults need just as much
sleep as the younger adults – seven to nine
hours per night. Lack of proper sleep can
cause depression, frustration, stress, and
memory issues.
Tips: Insomnia can be avoided by cutting
down daytime naps. Making a proper
bedtime schedule and going to bed at the
same time everyday can be helpful.
Helpguide
Eat Healthy
Having a healthy diet is very important for a
healthy lifestyle. Every individual needs the
right amount of proteins, calories, vitamins,
etc. Eating fruits, vegetables, pulses, etc.
everyday is necessary. Eating healthy keeps
your body fresh and active. The healthier you
eat the more you can stay away from
medicines. During the old age we should try
avoiding oily, spicy, and slow digestive
foods.
Tips: Consulting a doctor for suggestions
regarding the right diet plan would be
helpful. We should keep in mind that every
person has different dietary needs.
Live an Active Life
Start an active and healthy lifestyle. Exercise
should be included in the daily routine. The
exercises could be simple like walking,
stretching, using stairs, etc. Studies say that
people who are physically fit live longer and
better. Living an active life will help you to
be independent and perform your own
activities. It also helps boost self esteem,
improve sleep patterns and give more energy.
Tips: Doing something you enjoy is the key
to stay active. Any physical activity like
walking, riding a bike, swimming, aerobics,
etc. can be incorporated in your daily
routine.
Reduce Stress
With age the types of stress and the ability to
deal with stress changes. The effects of stress
on the body are vast, from causing premature
aging to heart disease. Long term stress can
lead to brain damage, memory loss, fatigue,
etc. It is estimated that, 90% of illnesses are
caused due to stress.
Tips: The situations of stress cannot be
entirely avoided but we can cope up with it.
Accepting and adapting to things can help
reduce stress. Not always is the situation in
our hands to control. Trying some
relaxation techniques like yoga, meditation,
etc. can be beneficial.
www.insightssuccess.com January 2021 | 37

40. Take Care of Your Mental Health
It is vital that you engage your brain and
keep it active always. Research shows that
keeping the brain active may delay memory
issues and brain related problems. Staying
happy and staying away from stress helps
maintain mental health.
Tips: Keeping your mood elevated is the
best way. Spending time doing things you
love or with the dear ones of your life could
keep the mood up. Take dance lessons,
learn music, or learn to play an instrument.
Find New Hobbies
Finding new and meaningful hobbies helps
one stay busy. When you have a sense of
purpose, you tend to be happier. Evidence
shows that people who stay engaged in
hobbies or social activities experience less
depression.
Tips: Engaging in social activities or
learning something new could be useful to
stay occupied. Volunteering in NGOs can be
done too.
Cultivate Your Relationships
During old age, the best medicine is love and
care. Many older adults tend to stay alone.
Staying connected with loved ones is
important. Having a support system and a
social network helps mental health.
Loneliness can cause various health risks.
Tips: You should maintain regular
communication with family and friends.
You should attend gatherings, family
parties, etc.
Practice Prevention
We all know that 'Prevention is the best
Cure'. Many accidents, general health issues,
depression, chronic illnesses, etc. can be
prevented. If proper care is taken, you can
lead a healthy life.
Tips: Think about ways to improve your
lifestyle to a healthy one. Contact your
family doctor and consult regarding things
that can be done to stay healthy according
to your health conditions.
Give Up Smoking and Drinking
Smoking and drinking both increase the
chances of premature aging and the risk of
diseases. It is not easy to quit smoking,
however there are resources available to
help. We keep hearing how bad smoking is
for our brain and body. And after a certain
age, quitting smoking would be a good
option.
Tips: Drinking occasionally in limited
quantities can be considered. Although,
smoking should be completely avoided.
Regardless of age, the lung capacity and
energy levels will improve if you give up
smoking.
See a Doctor Regularly
Seeing a doctor regularly can help find
problems before they even start. If any health
issue is detected very late it will become
difficult to treat. In early stages it would be
less expensive and less risky to treat any
issues.
Tips: A proper schedule of monthly general
checkups with the doctor should be made. A
family doctor should also be fixed, so that
they know the health history completely.
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38 | January 2021