The Most Influential CMOs to Follow in 2023 January2023.pdf

VOL-01| ISSUE-11 | 2023
Rosenfeld
Rosenfeld
Rosenfeld
www.insightssuccess.com
The Most
Influential
CMO’sto
Follow in 2023
Marketing a Proof
Marketing a Proof
of Trust
of Trust
Marketing a Proof
of Trust

The Traits
that Symbolize
Proficiency
Editor’s Desk
Abhishek Joshi
Abhishek Joshi

he marketing industry has a history of being
Tunpredictable, particularly in the last few decades,
as consumer attitudes and technological
advancements have undergone significant changes. They
occasionally have to manage sales and distribution.
Sometimes they are asked to work in public relations and
customer service. It all depends on what is currently
expected of them.
As a result, CMOs now need to be versatile masters of all
trades. They must be aware of the majority of activities at
their company. There always seems to be a core set of
characteristics that they all share, despite the shifting
expectations and various roles.
Even though they assume a leadership position, a CMO
must be an exceptional team player. They should be
constantly seeking the input of everybody else involved. It’s
also vital that they act as a mediator between the distinct
parts of their team in order to solve issues and foster
cooperation. In many ways, the CMO acts as the bonding
force that holds a marketing team together. Their job is to
keep everybody focused and remind them of the bigger
picture. They accomplish this by getting all of the team
members on the same page, united under a single cohesive
vision.
We live in an era defined by rapidly changing technology.
Social media, in particular, is rarely static; it can change
dramatically in a single day. Given that the majority of
marketing now takes place on social media, CMOs must
understand how to evolve with it.
A successful CMO is always looking for innovative
solutions. They recognise the importance of innovation and
are willing to take risks to facilitate it. Furthermore, they
understand when to let go of the past and what they've
grown accustomed to in order for their team to move
forward and explore innovative approaches.
It takes a lot for a marketing campaign to stand out from the
crowd. Being exciting, ground-breaking, and unique is the
best way to cut through the oversaturated digital landscape.
A good CMO is always aware of how the customer is
feeling. They frequently monitor social media to gauge
public sentiment. They also serve as customer advocates
within their teams, considering how each decision may
affect the consumer and arguing in their favour.
Spotlighting such staunch aristocrats from the modern
industry, Insights Success features some of the enthralling
stories of The Most Influential CMOs to Follow in 2023.
Flip through the pages and indulge in the aspects of
coherency combined with a distinctive blend of modern
advancements.
Have a Delightful Read!

Rosenfeld
Rosenfeld
Rosenfeld
Marketing a Proof
of Trust

sales@insightssuccess.com
November, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Merry D'Souza
Managing Editor Executive Editor Assistant Editor
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Anish Rokade
John Matthew
Sales Executives
David, Martin
Business Development Executives
Thomas Shelby
Jacob Smile
Prachi Mokashi Dominique T.
SME-SMO Executive
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Abhishek Joshi
Revati Badkas
Jenny Fernandes Anish Miller
Ankita Pandharpure

Brief
Company Name
Abdul is inspired by today's challenge of defining a brand's
unique purpose, then acting on that purpose to create fluid,
meaningful interactions across complex touch points.
Featured Person
RHB Banking Group
rhbgroup.com
Abdul Sani
Abdul Murad
CMO
Amitabh Ramani has led strategic marketing initiatives over the
past 18 years to drive change through a mix of innovative
technology, and story-telling, nuanced with an enriched
understanding of B2B consumer behavior.
Jade Global
jadeglobal.com
Amitabh Ramani
Global Marketing
Director
Andrea is an experienced, accomplished, and results-driven
professional with more than 15 years in B2B marketing
strategy and branding.
Ufinet
ufinet.com
Andrea Saravia
Global Marketing
Director
Brad is focused on leveraging sophisticated, data-driven
marketing strategies with emotional brand building and product
development to yield hyper-revenue growth.
Prove
prove.com
Brad Rosenfeld,
Chief Marketing
Head
Ève brings more than 20 years of knowledge and experience in
public relations, communications, corporate marketing and
branding to Bombardier.
Bombardier
bombardier.com
Eve Laurier,
VP of Communications,
Public Affairs and
Marketing
Sasha King brings over 10 years of diagnostics and genetic
testing experience.
CareDx
caredx.com
Sasha King,
Chief Marketing Head
The Most
Influential
CMO’sto
Follow in 2023
Danoele is an innovative, enthusiastic industrial engineer who
wants to use his skills to contribute to the world around him
and make it a better place.
Uber Eats SSA
Danoele Joubert
Growth and
Operations Lead

I've helped many
marketing leaders from
across industries to
leverage the latest
technology to prevent
onboarding
abandonment and fix
their leaky sales funnel.

C
O
V
E
R
S
T
O
R
Y
Brad Rosenfeld,
CMO
Prove

n his play All's Well That Ends Well, William
IShakespeare famously writes: "Love all, trust a
few…"While the play is several hundred years old,
these words are still relevant today as companies
struggle to trust more customers online. With fraud on
the rise, brands are often forced to require consumers to
complete cumbersome security measures, leading to
friction, frustration, and lost business.That's where New
York-basedtechcompanyProvecomesintothepicture.
Prove is on a mission to rebuild digital trust by helping
companies authenticate and verify consumer identities
without adding friction to the user experience. To speak
about Prove's success in empowering companies to
boost their revenue while cutting down on fraud, we
spoke with Brad Rosenfeld, the company's Chief
Marketing Officer (CMO). In this wide-ranging
conversation, we asked Brad about his journey up until
now, the challenges he faced along the way, his thoughts
on the marketing industry, the mission of Prove, and
whathesees himselfdoingnext.
Below are the highlights of the interview:
Briefly describe your professional journey up until now.
After undergrad, I founded a marketing technology
consulting company that connected highly regarded
nonprofits with major name brand companies like Papa
John's, Sonic, and Subway. As a result of these strategic
partnerships, we were able to boost revenue through
affinity-based digital products while also providing much-
needed funding to nonprofits. After selling the company,
I honed my product marketing skills by attending Columbia
Business School and working at Philips Sonicare. After
that, I eventually entered the payments industry when I
moved over to PayPal, running NA B2B Digital Marketing;
Later, I became the CMO for Biz2Credit and Biz2X.
Reflecting on my career so far, I realize that, in many ways,
my current role as Chief Marketing Officer at Prove is a
culmination of all these past experiences. Every day, I work
with an incredible team to transform innovative technology
into sellable products, tell the Prove story, and work to
combat fraud head-on.
What challenges did you face along the way?
Achieving the perfect work-life balance is always a
challenge, especially when you are passionate about what
you do but also want to be an engaged partner and parent.
Add a historic pandemic and growing family into the mix,
and it's even harder! I don't have the perfect solution, but I
try to be more fully present, whether in the office or at
home with my family.
What significant impact have you brought to the
marketing industry?
Over the past few years, the marketing industry's scope of
work has expanded dramatically. It used to be that getting
eyes on a webpage was enough. Today, marketing execs are
increasingly responsible for boosting sign-ups and even
improving retention rates. Over the past few years, I've
helped many marketing leaders from across industries to
leverage the latest technology to prevent onboarding
abandonment and fix their leaky sales funnel once and for
all. Watching Prove's solutions help world-class marketers
reach their ambitious goals is one of the most rewarding
parts of my job.
Tell us about Prove and its foundation pillar.
At Prove, our mission is simple but powerful: we deliver
When it comes to
marke ng technology,
the more things
change, the more they
stay the same.

It's be er to get in on the
ground floor of a smaller
up-and-coming company than to
be late to the game at Apple.
The growth poten al is
exponen ally larger in smaller
start-ups.
digital trust, providing businesses with the confidence to do
more. Today's digital world is plagued by fraud which
contributes to a digital ecosystem lacking trust. Without trust,
consumers must jump through more and more digital
authentication hoops, resulting in lost business and increased
operations expenses. To solve this problem, Prove leverages
the mobile phone to modernize the way consumers prove who
they are with ease, accuracy, and privacy – allowing
businesses to focus on what they do best: increase revenue,
provide best-in-class service, and contribute to economic
empowerment.
How does Prove promote workforce flexibility, and what
is your role in it?
Today, Prove offers the best of both worlds. For employees
who want the comradery and dedicated workspace of an
office, Prove has a handful of beautiful offices across the
globe, including New York City, Denver, Redwood City,
and London. Employees who crave flexibility, are welcome
to work from home. Because Prove's headcount increased
rapidly during the worst of the pandemic to keep up with
rising demand, workforce flexibility is in our DNA.
What is your take on technology's importance, and how
are you leveraging it?
When it comes to marketing technology, the more things
change, the more they stay the same. While it's critical to
keep up with the times and use all of the tools at your
disposal, it's also important to remember the basics. As a
marketer, you need to develop a message that resonates
with your customer, and then you need to get that message
out there by any means necessary.
Long story short: you need to use technology and not let
technology use you.
What will be the next significant change in the
marketing industry, and how are you preparing for it?
Kids today have grown up on Minecraft. For them, virtual
reality and the metaverse are not some far-off concepts but
an everyday reality. As they grow up and their purchasing
power increases, marketers will need to meet this
generation where they spend their free time and that's on
immersive digital platforms. Because Prove is in the digital
identity space, we are actually looking forward to a not-so-
distant future when everything from designer goods to
back-to-school supplies is marketed and sold in virtual
reality. We'll help propel that industry forward by helping
companies verify identities seamlessly.
What are your goals in the upcoming future?
Right now, my main goal is to put Prove's technology into
the hands of as many prospective partners as possible. After
execs see their results in digital onboarding and servicing
with Prove, they almost always make a purchase.
Additionally, continuing to push Prove as a thought leader
in the space.
What advice would you like to give the next generation
of aspiring business leaders?
I think it's better to get in on the ground floor of a smaller
up-and-coming company than to be late to the game at a
Google or an Apple. So many young professionals miss out
on incredible opportunities because their only goal is to
work for a company with widespread brand recognition.
Having worked at both multinational conglomerates and
smaller start-ups, I can tell you that the growth potential is
exponentially larger in the latter.

November 2022 | 14 | www.insightssuccess.com

The Most Influential CMOs to Follow in 2023 January2023.pdf

The Most Influential CMOs to Follow in 2023 January2023.pdf

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a The Most Influential CMOs to Follow in 2023 January2023.pdf

Semelhante a The Most Influential CMOs to Follow in 2023 January2023.pdf (20)

Mais de InsightsSuccess4

Mais de InsightsSuccess4 (20)

Último

Último (20)

The Most Influential CMOs to Follow in 2023 January2023.pdf