The Most Influential CMOs to Follow in 2023 January2023.pdf

The Most Influential CMOs to Follow in 2023 January2023.pdf
VOL-01| ISSUE-11 | 2023 Rosenfeld Rosenfeld Rosenfeld www.insightssuccess.com The Most Influential CMO’sto Follow in 2023 Marketing a Proof Marketing a Proof of Trust of Trust Marketing a Proof of Trust
The Traits that Symbolize Proficiency Editor’s Desk Abhishek Joshi Abhishek Joshi
he marketing industry has a history of being Tunpredictable, particularly in the last few decades, as consumer attitudes and technological advancements have undergone significant changes. They occasionally have to manage sales and distribution. Sometimes they are asked to work in public relations and customer service. It all depends on what is currently expected of them. As a result, CMOs now need to be versatile masters of all trades. They must be aware of the majority of activities at their company. There always seems to be a core set of characteristics that they all share, despite the shifting expectations and various roles. Even though they assume a leadership position, a CMO must be an exceptional team player. They should be constantly seeking the input of everybody else involved. It’s also vital that they act as a mediator between the distinct parts of their team in order to solve issues and foster cooperation. In many ways, the CMO acts as the bonding force that holds a marketing team together. Their job is to keep everybody focused and remind them of the bigger picture. They accomplish this by getting all of the team members on the same page, united under a single cohesive vision. We live in an era defined by rapidly changing technology. Social media, in particular, is rarely static; it can change dramatically in a single day. Given that the majority of marketing now takes place on social media, CMOs must understand how to evolve with it. A successful CMO is always looking for innovative solutions. They recognise the importance of innovation and are willing to take risks to facilitate it. Furthermore, they understand when to let go of the past and what they've grown accustomed to in order for their team to move forward and explore innovative approaches. It takes a lot for a marketing campaign to stand out from the crowd. Being exciting, ground-breaking, and unique is the best way to cut through the oversaturated digital landscape. A good CMO is always aware of how the customer is feeling. They frequently monitor social media to gauge public sentiment. They also serve as customer advocates within their teams, considering how each decision may affect the consumer and arguing in their favour. Spotlighting such staunch aristocrats from the modern industry, Insights Success features some of the enthralling stories of The Most Influential CMOs to Follow in 2023. Flip through the pages and indulge in the aspects of coherency combined with a distinctive blend of modern advancements. Have a Delightful Read!
Rosenfeld Rosenfeld Rosenfeld Marketing a Proof of Trust
14 16 20 22 32 26
sales@insightssuccess.com November, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Executive Editor Assistant Editor Visualizer David King Art & Design Director Associate Designer Kshitij S Anish Rokade John Matthew Sales Executives David, Martin Business Development Executives Thomas Shelby Jacob Smile Prachi Mokashi Dominique T. SME-SMO Executive Sagar Lahigade Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Abhishek Joshi Revati Badkas Jenny Fernandes Anish Miller Ankita Pandharpure
Brief Company Name Abdul is inspired by today's challenge of defining a brand's unique purpose, then acting on that purpose to create fluid, meaningful interactions across complex touch points. Featured Person RHB Banking Group rhbgroup.com Abdul Sani Abdul Murad CMO Amitabh Ramani has led strategic marketing initiatives over the past 18 years to drive change through a mix of innovative technology, and story-telling, nuanced with an enriched understanding of B2B consumer behavior. Jade Global jadeglobal.com Amitabh Ramani Global Marketing Director Andrea is an experienced, accomplished, and results-driven professional with more than 15 years in B2B marketing strategy and branding. Ufinet ufinet.com Andrea Saravia Global Marketing Director Brad is focused on leveraging sophisticated, data-driven marketing strategies with emotional brand building and product development to yield hyper-revenue growth. Prove prove.com Brad Rosenfeld, Chief Marketing Head Ève brings more than 20 years of knowledge and experience in public relations, communications, corporate marketing and branding to Bombardier. Bombardier bombardier.com Eve Laurier, VP of Communications, Public Affairs and Marketing Sasha King brings over 10 years of diagnostics and genetic testing experience. CareDx caredx.com Sasha King, Chief Marketing Head The Most Influential CMO’sto Follow in 2023 Danoele is an innovative, enthusiastic industrial engineer who wants to use his skills to contribute to the world around him and make it a better place. Uber Eats SSA Danoele Joubert Growth and Operations Lead
I've helped many marketing leaders from across industries to leverage the latest technology to prevent onboarding abandonment and fix their leaky sales funnel.
C O V E R S T O R Y Brad Rosenfeld, CMO Prove
n his play All's Well That Ends Well, William IShakespeare famously writes: "Love all, trust a few…"While the play is several hundred years old, these words are still relevant today as companies struggle to trust more customers online. With fraud on the rise, brands are often forced to require consumers to complete cumbersome security measures, leading to friction, frustration, and lost business.That's where New York-basedtechcompanyProvecomesintothepicture. Prove is on a mission to rebuild digital trust by helping companies authenticate and verify consumer identities without adding friction to the user experience. To speak about Prove's success in empowering companies to boost their revenue while cutting down on fraud, we spoke with Brad Rosenfeld, the company's Chief Marketing Officer (CMO). In this wide-ranging conversation, we asked Brad about his journey up until now, the challenges he faced along the way, his thoughts on the marketing industry, the mission of Prove, and whathesees himselfdoingnext. Below are the highlights of the interview: Briefly describe your professional journey up until now. After undergrad, I founded a marketing technology consulting company that connected highly regarded nonprofits with major name brand companies like Papa John's, Sonic, and Subway. As a result of these strategic partnerships, we were able to boost revenue through affinity-based digital products while also providing much- needed funding to nonprofits. After selling the company, I honed my product marketing skills by attending Columbia Business School and working at Philips Sonicare. After that, I eventually entered the payments industry when I moved over to PayPal, running NA B2B Digital Marketing; Later, I became the CMO for Biz2Credit and Biz2X. Reflecting on my career so far, I realize that, in many ways, my current role as Chief Marketing Officer at Prove is a culmination of all these past experiences. Every day, I work with an incredible team to transform innovative technology into sellable products, tell the Prove story, and work to combat fraud head-on. What challenges did you face along the way? Achieving the perfect work-life balance is always a challenge, especially when you are passionate about what you do but also want to be an engaged partner and parent. Add a historic pandemic and growing family into the mix, and it's even harder! I don't have the perfect solution, but I try to be more fully present, whether in the office or at home with my family. What significant impact have you brought to the marketing industry? Over the past few years, the marketing industry's scope of work has expanded dramatically. It used to be that getting eyes on a webpage was enough. Today, marketing execs are increasingly responsible for boosting sign-ups and even improving retention rates. Over the past few years, I've helped many marketing leaders from across industries to leverage the latest technology to prevent onboarding abandonment and fix their leaky sales funnel once and for all. Watching Prove's solutions help world-class marketers reach their ambitious goals is one of the most rewarding parts of my job. Tell us about Prove and its foundation pillar. At Prove, our mission is simple but powerful: we deliver When it comes to marke ng technology, the more things change, the more they stay the same.
It's be er to get in on the ground floor of a smaller up-and-coming company than to be late to the game at Apple. The growth poten al is exponen ally larger in smaller start-ups. digital trust, providing businesses with the confidence to do more. Today's digital world is plagued by fraud which contributes to a digital ecosystem lacking trust. Without trust, consumers must jump through more and more digital authentication hoops, resulting in lost business and increased operations expenses. To solve this problem, Prove leverages the mobile phone to modernize the way consumers prove who they are with ease, accuracy, and privacy – allowing businesses to focus on what they do best: increase revenue, provide best-in-class service, and contribute to economic empowerment. How does Prove promote workforce flexibility, and what is your role in it? Today, Prove offers the best of both worlds. For employees who want the comradery and dedicated workspace of an office, Prove has a handful of beautiful offices across the globe, including New York City, Denver, Redwood City, and London. Employees who crave flexibility, are welcome to work from home. Because Prove's headcount increased rapidly during the worst of the pandemic to keep up with rising demand, workforce flexibility is in our DNA. What is your take on technology's importance, and how are you leveraging it? When it comes to marketing technology, the more things change, the more they stay the same. While it's critical to keep up with the times and use all of the tools at your disposal, it's also important to remember the basics. As a marketer, you need to develop a message that resonates with your customer, and then you need to get that message out there by any means necessary. Long story short: you need to use technology and not let technology use you. What will be the next significant change in the marketing industry, and how are you preparing for it? Kids today have grown up on Minecraft. For them, virtual reality and the metaverse are not some far-off concepts but an everyday reality. As they grow up and their purchasing power increases, marketers will need to meet this generation where they spend their free time and that's on immersive digital platforms. Because Prove is in the digital identity space, we are actually looking forward to a not-so- distant future when everything from designer goods to back-to-school supplies is marketed and sold in virtual reality. We'll help propel that industry forward by helping companies verify identities seamlessly. What are your goals in the upcoming future? Right now, my main goal is to put Prove's technology into the hands of as many prospective partners as possible. After execs see their results in digital onboarding and servicing with Prove, they almost always make a purchase. Additionally, continuing to push Prove as a thought leader in the space. What advice would you like to give the next generation of aspiring business leaders? I think it's better to get in on the ground floor of a smaller up-and-coming company than to be late to the game at a Google or an Apple. So many young professionals miss out on incredible opportunities because their only goal is to work for a company with widespread brand recognition. Having worked at both multinational conglomerates and smaller start-ups, I can tell you that the growth potential is exponentially larger in the latter.
November 2022 | 14 | www.insightssuccess.com

The Most Influential CMOs to Follow in 2023 January2023.pdf

Recomendados

Mais conteúdo relacionado

Similar a The Most Influential CMOs to Follow in 2023 January2023.pdf(20)

Mais de InsightsSuccess4(20)

Último(20)

The Most Influential CMOs to Follow in 2023 January2023.pdf