Most Ambitious Leaders of the Year, 2022.pdf

www.insightssuccess.com
VOL-08 | ISSUE-05 | 2022
Lee
Belzberg
RevolutionizingtheAt-HomeFitnessExperience
Lee
Belzberg
Leaders
Most
Ambitious
of the Year, 2022
Lee Belzberg,
Co-Founder
Fitness

A Quest of
Apprehending
Unconquerable
Souls
he human tale is one of ambition. From the moment
Ta baby decides to get up and walk–the pursuit to go
further is constantly ongoing until our breath lasts.
Many a time, we end up surprising ourselves with how far
we can go. 'Further than our wildest dreams' is the phrase
that gets repeated.
However, the path of ambition is arduous and endless. As
soon as one goal gets achieved, we set our eyes on a more
formidable one. Even though the previous journey was full
of hardship and adversity, after a period of rest, there is
always a craving for more.
History is littered with these tales of endeavor. Stepping out
of the cave, venturing to new lands, exploring the deep,
leaping towards the stars– humans have staked their whole
lives and sanity to achieve their aspirations.
One might wonder, “What drives individuals to bet their
physical, mental, and emotional health in this pursuit to
achieve?”
William Ernest Henley said it best –
“It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate,
I am the captain of my soul.”
I think humans feel alive in pushing at the edge of what
makes them, tasting the tar of defeat many times and then
prevailing. To fall and get up to walk with their head
Editor’s Desk

'bloody but unbowed.' To stare into the depths abyss
and know theirs is an unconquerable soul.
In an effort to prove their indomitable existence,
humans have pitted themselves against even the
forces of nature. Insights Success set out to find the
souls who have been doing so in the business world.
In the edition, 'Most Ambitious Leaders of the Year,'
we interviewed business leaders who have walked
the path of ambition and taken the bludgeoning of
fate from diverse backgrounds.
In between the pages of the magazine, you will also
find the expertise of the industry professionals
written from a CxOs standpoint and articles
contributed by our in-house editorial team, don't
forget to give them a read too.
Good luck in your undertakings!
sakshi.shrivastava@insightssuccess.com
Sakshi Shrivastava
Sakshi Shrivaﬆava

C O V E R
S T O R Y
08
C
O
N
T
E
N
T
S
Lee
Belzberg
Lee
Belzberg

14 AMY Hedrick
An Inspiring Business Leader with Admirable
work experience
28
Paul Marcantonio Leading by Example and Remaining Humble
18
Gideon Galloway Doing Insurance Differently
24 Jim Ratcliff
Lets Improve Overall Health With Better Oral Health
38 Taryan Andersen
Bridging The Gap Netween Female Tech
Entreneurs and Investors.

sales@insightssuccess.com
August, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M Bansal
Managing Editor
Jenny Fernandes
Executive Editor
Abhishek Joshi
Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe, Rishabh, Prathamesh
Jacob Smile
Amar Sawant Marry D'Souza
SME-SMO Executive
Atul Dhoran Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Sandeep Tikode
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Anish Miller
Revati Badkas

Brief
Company Name
Cleanbox plays a critical role in this space by providing the
health and safety products necessary for businesses to utilize
new tech.
Featured Person
Cleanbox
cleanboxtech.com
Amy Hedrick,
Co-founder and CEO
King Price Insurance is a privately held insurance company that
offers short-term insurance.
King Price Insurance
kingprice.co.za
Gideon Galloway,
CEO
Rowpar is a purpose driven organization that makes and
markets specialty oral care products.
Rowpar Pharmaceuticals
rowpar.com
Jim Ratcliff,
Chairman and CEO
ECOMMPAY is a payment service provider and a direct bank
card acquirer. It creates tailor-made data-driven technologies
for e-commerce clients to make online payments worldwide.
ECOMMPAY
ecommpay.com
Paul Marcantonio,
Executive Director
Impulse4Women was created in 2017 with the aim of
increasing investment opportunities for female tech
entrepreneurs and social enterprises.
Impulsive4women
Impulsive4women.org
Taryn Andersen,
CEO and Co-founder
Lee Belzberg,
Co-founder
Frame Fitness
framefitness.com
Frame is a revolutionary at-home, digitally-connected Pilates
reformer. Innovative and the first of its kind—Frame offers
convenient access to low-impact, full-body workouts taught by
best-in-class instructors.
Leaders
Most
Ambitious
of the Year, 2022

C o v e r S t o r y
Lee
Belzberg
Lee
Innovative and the ﬁrst of its
kind-Frame offers convenient
access to
low-impact, full-body workouts
taught by
best-in-class instructors.

Lee Belzberg,
Co-Founder
Frame Fitness

n the modern life of constant chase, people often turn a
Iblind eye toward their health, which disturbs the
balance of quality of life. To help people maintain this
balance, Lee Belzberg and Melissa Bentivoglio came up
with a ground-breaking idea to fill the void in the fitness
industry by providing an innovative approach to Pilates
with their venture, Frame Fitness.
Keeping mindfulness and movement in mind, the dynamic
duo offers Frame’s modern, patent-pending, and cutting-
edge technology. It amplifies and transforms your workout
experience, offering a range of classes from beginner to
advanced and fast-paced to restorative classes.
Blown by this simple yet unique platform, Insights Success
reached out to Lee and talked about how the brand works
on its motto "Made for motion," with its reimagined
reformer.
Below are the highlights of the interview:
Briefly describe your professional journey up until now.
Over the past ten years, I've been able to build my
experience in business strategy through multiple
management and finance roles. When I initially embarked
on my career, the insurance industry was an archaic one in
need of change. I wanted to investigate what innovation
could look like in our field and began exploring how to
consolidate the benefits and pensions of portfolio
companies used by private equity firms. I saw that by
utilizing a multi-employer program, we would not only be
able to benefit the portfolio companies by adding better
benefits at a lower cost but also add value to their EBITDA
and maximize their investment. By working with other
entrepreneurs and brands, I noticed they all shared a
common thread–an insatiable desire for innovation and
creativity. When I saw my wife Melissa Bentivoglio
building her brick-and-mortar Pilates studio in Toronto, I
witnessed that same spark come alive within her. When she
approached me with the idea to create the first connected
Pilates Reformer, we researched the fitness market and
realized there was a void in the Pilates sector. Then,
together, we knew we would be the ones to lead a new
approach to Pilates that incorporated modern technology
into a system people could access at home for a reasonable
price for the first time.
What challenges did you face along the way?
Some of the challenges we faced included facing changes in
production timelines. With the pandemic, Frame, along with
other brands and businesses, encountered shipping and
supply chain issues. While this sometimes gave us feelings
of uncertainty, it taught us a lesson in adaptability,
flexibility, and communication. We've been incredibly lucky
with certain decisions along the way that have allowed us to
operate and launch smoothly. Our board and investors have
been very supportive and have also provided invaluable
insights that have shaped the success of the brand thus far.
What significant impact have you brought to the
Wellness and Fitness Services industry?
With Frame, we are able to provide fitness enthusiasts with
an effective low-impact workout through our carefully
designed and digitally-connected reformer. For the first time
in nearly a century, the Pilates industry will see an
innovation that will revolutionize the way we experience
Pilates. Reformer machines do not have to be clunky or
heavy, and the need for expert instruction can now be met at
home through digital streaming. We're creating a seamless
workout experience and platform for Pilates enthusiasts to
achieve their fitness goals in the convenience of their
homes.
Frame is a
revolutionary at-home,
digitally-connected
Pilates reformer.
Most Ambi ous Leaders of the Year, 2022

Tell us about Frame Fitness and its foundation pillar.
Frame is rooted in providing effective low-impact workouts
that will reveal results while minimizing the risk for injury.
Because Pilates exercises often focus on increasing
flexibility, increasing muscle strength, preventing injury,
improving posture, and increasing body awareness, it is a
thorough workout for every level of athlete, including those
who may be recovering from injury. Through Frame, we are
able to elevate that experience by connecting it to a digital
world where users can tap into instructor-guided workouts
and a community of like-minded people.
How does Frame Fitness promote workforce flexibility,
and what is your role in it?
We have a small but mighty team here at Frame.
With everything moving so quickly in a fast-growing
startup, we've learned that communication is key within our
company. Through excellent communication as a team,
we're able to be flexible while still accomplishing the big
goals we set for ourselves.
What is your take on technology's importance, and how
are you leveraging it?
Technology is incredibly important in maximizing our
efficiency and productivity–and has proven to play a key
role in the way we connect with others, as proven
throughout the entire pandemic. With Frame, we're utilizing
technology to not only provide a seamless streaming
experience through our video workouts but helping them to
connect to an entire virtual community of like-minded
people.

When it comes to health and wellbeing, getting ourselves
moving is just the first step. From there, you can continue
moving forward, and it's so much easier when there is
support from a community to carry you on your journey.
What will be the next significant change in the Wellness
and Fitness Services industry, and how are you
preparing for it?
With the pandemic, the fitness industry experienced an
unprecedented shift to at-home and private workouts.
Group fitness offerings were shut down, boutique studios
closed their doors, and larger gyms came with heftier
monthly fees. Now, after nearly two years of constrained
offerings in the wellness space, those who are leading an
active lifestyle have transitioned into finding a routine that
works for them, and for many, that routine prioritizes
convenience and variety more than anything. Frame offers
that and more. We feature a curated video and on-demand
library of classes that offer everything from Pilates, yoga,
strength, and stretching. We're targeting the pain points that
most people consider when planning their workout regimen.
What are your goals in the upcoming future?
Aside from getting Frame in homes across the United States
and Canada, we'd love to expand and bring Frame to
Europe, and we have seen a huge demand in Australia, New
Zealand and South America as well. We're seeing Frame's
reach extending far beyond just fitness at home. By working
strategically with our partners and leveraging our
relationships, we will be bringing Frame to larger
audiences, such as hotel chains, condos, and commercial
wellness spaces, including sports medicine facilities and
fertility clinics. Low-impact workouts are beneficial not
only to seasoned athletes but to those undergoing injury
rehabilitation programs as well.
What advice would you like to give the next generation
of aspiring business leaders?
The best advice I can give to aspiring leaders is to just do it.
Just make the leap. A huge part of holding a leadership role
is to be able to make decisions and learn along the way.
There are so many great ideas out there, and on the way to
making them a reality, you will face many failures and
setbacks. However, each of those failures is a step forward,
and you have to take them as a lesson in how to take the
next step toward success.
Build muscle. Lose Weight.
Increase flexibility.
Whatever your goal is, our
extensive library of live and
on-demand classes will help
you lower your risk of injury,
reach your fitness goals, and
achieve results.

Aug 2022 | 14 | www.insightssuccess.com

Most Ambitious Leaders of the Year, 2022.pdf

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