Using Data Visualization To Drive Stakeholder Engagement by Rudy Nadilo of Dapresy - Presented at the Insight Innovation eXchange North America 2013

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Stop the Insanity! Using the same old reporting tools doesn’t meet clients increasing demands for better data visualization. Rudy will show how to move beyond static slides and provide dynamic, visually engaging reporting of marketing research data.

Negócios Tecnologia

Rudy Nadilo
President North America
rudy@dapresy.com

Client Comments from Lenny’s Blog:
The need is to have data visualizations move beyond
just pie and bar charts, it should be able to make
data and not just big data but MR insights tell a
story, something like DIY (InfoGraphic in a Minute).
Can the firms/agencies walk this last mile and not
leave it to just a presentation?

As much as we try clients are continuously re-writing
vendor reports so that they are attuned to the
executive audience. Are there any reporting best
practices, tools or resources that can “come to the
rescue”, here?
Client Comments from Lenny’s Blog:

Who can speed up the research process?
Client Comments from Lenny’s Blog:

The Research Process
Design
• Done by 3rd party
Research Vendor
for client
• Done by internal
MR department
in large clients
Research Supplier
Data
File
“Design”
Execute
• Programming
– Confirmit
– Voxco
– Qualtics
– Questback
– Decipher
– etc
• Sample
– Survey Sampling
– GMI
– Research Now
• Outsourcing
– Annik
– Ugam
– Mrops
– Cross-Tab
– etc
3rd Party Vendor
“Execute”
Analyze/Report
• Tools Used
– Cross Tabbing
Tools
– Excel
– PowerPoint
– SPSS
Research Supplier
“Reporting”

The Research Process
Design
• Done by 3rd party
Research Vendor
for client
• Done by internal
MR department
in large clients
Research Supplier
“Design”
There have clearly been
advances in research
methodology.

The Research Process
Execute
• Programming
– Confirmit
– Voxco
– Qualtics
– Questback
– Decipher
– etc
• Sample
– Survey Sampling
– GMI
– Research Now
• Outsourcing
– Annik
– Ugam
– Mrops
– Cross-Tab
– etc
3rd Party Vendor
“Execute”
And major
advances in
programing &
sample
acquisition.

But…we have been
using the same
reporting tools for
over 20 years!
Analyze/Report
• Tools Used
– Cross Tabbing
Tools
– Excel
– PowerPoint
– SPSS
Yet - clients are
expecting more
usable results.

Excel Macros
PowerPoint Animation
Linking Excel to PowerPoint
Linking PowerPoint Charts
to external tools

Crude, Kludgey, Clun
ky Workarounds at
Best!

“Insanity: doing the same
thing over and over again and
expecting different results.”
Alfred Einstein

Imagine if:
• You could work directly from the raw data & bypass the need
to run tabs,
• in a simple, user friendly environment,
• with a complete complement of tools that allow for
charting, tables, cross tabulations & most statistical analysis
• and pre-define at the global level; questions types, questions
blocks, answer blocks, group answers, dynamic filters &
custom computations
• all within a simple “drag & drop” user interface
• that the Research Analyst can easily use!

Imagine instead of static slides . . .
you could provide dynamically
accessible data to the decision maker
in a visually engaging format.

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