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Word of Mouth Creationists and Word of Mouth Evolutionists
1.
BSI Word of
Mouth Creationists and Word of Mouth Evolutionists Marketing 2.0 Conference, Barcelona 2006
2.
Join the conversation MARKETING
2.0 CONFERENCE www.marketing2conference.com
3.
johnmoore BRAND AUTOPSY Marketing
Practice
4.
Which came first?
5.
Which came first? Marketing,
Word-of- Worthy of OR Mouth WOM Marketing
6.
Creationist Evolutionist
WOM WOM
7.
Creationist WOM
CORE BELIEF Creationist WOM
8.
Creationist WOM
CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM
9.
Creationist WOM
CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE Creationist ATTENTION WOM
10.
CAPTURE ATTENTION Creationist WOM
11.
CAPTURE ATTENTION Creationist
Marfa, TX | population 2,121 WOM
12.
CAPTURE ATTENTION Creationist WOM
13.
CAPTURE ATTENTION Creationist WOM
14.
CAPTURE ATTENTION Creationist WOM
15.
CAPTURE ATTENTION Creationist WOM
16.
CAPTURE ATTENTION Creationist WOM
17.
CAPTURE ATTENTION Creationist WOM
18.
CAPTURE ATTENTION Creationist WOM
19.
Evolutionist WOM CORE BELIEF
Evolutionist WOM
20.
Evolutionist WOM CORE BELIEF
WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM
21.
Evolutionist WOM CORE BELIEF
WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM
22.
GARNER INTENTION
Evolutionist WOM
23.
GARNER INTENTION
Evolutionist WOM
24.
GARNER INTENTION
Evolutionist WOM
25.
GARNER INTENTION
Evolutionist WOM
26.
GARNER
INTENTION method Evolutionist WOM
27.
GARNER INTENTION
Evolutionist WOM
28.
GARNER INTENTION
Evolutionist WOM
29.
GARNER INTENTION
Evolutionist WOM
30.
Creationist
Evolutionist WOM WOM
31.
Creating awareness versus building
preference Creationist Evolutionist WOM WOM
32.
A matter of
what a business did versus what a business does Creationist Evolutionist WOM WOM
33.
Making the WOM
activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM
34.
Making up a
story versus telling the story Creationist Evolutionist WOM WOM
35.
WOM is just
a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM
36.
DOT
THE LINE
37.
DOT Creationist WOM
38.
DOT
THE LINE Creationist Evolutionist WOM WOM
39.
Creationist Evolutionist
WOM WOM
40.
www.brandautopsy.com
john@brandautopsy.com