Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era
1. BSI Online, Offline, and Mobile Coupon Usage – What Brands canlearn in theSocial Media Era Hamburg, 17. May 2010
2. BSI Mobile Couponingis a relevant waytoreachyoungerfemaleconsumers – Traditional householdsswitchto Online Couponingversus Postal Service Recently Offline (Postal Service) Mobile Online Not sure Not sure ø = 29,7 ø = 32,7 Yes Not sure ø = 23,4 ø = 29,1 Yes ø = 38,4 No ø = 37,1 Yes No ø = 27,1 ø = 24,1 No ø =36,8 Source: Brand Science Institute n= 831 German Consumers
3. BSI Mobile Couponing Users tendtousetheircouponswith a higherdiversity rate – Offlinersareprimarilyboundtousecoupons at localretailers Recently Offline (Postal Service) Mobile Online Source: Brand Science Institute n= 831 German Consumers