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Internet of EveryThings
Stefano Marzani - Dquid
© DQuid 2013-2015
stefano.marzani@dquid.com
DQuid
Plug,	Tag	&	Share
© DQuid 2013-2015
MACRO TREND 1: “EVERY”THING DIGITAL
https://www.youtube.com/watch?v=iRsV6YpLsKA
© DQuid 2013-2015
More than 1.1 billion
people currently
using smartphones
and tablets.
Source: McKinsey Global Institute
MACRO TREND 2: SMARPTHONE-CENTRICITY
WE’LL be – WE ARE – sorrounded by
connectable objects. Which magic
wand do you envision?
© DQuid 2013-2015
MACRO TREND 3: AN APP FOR EVERY OBJECT?
© DQuid 2013-2015
https://www.youtube.com/watch?v=LnTVd9bB88c
A NICE CONNECTED OBJECT & APP
© DQuid 2013-2015
MACRO TREND 4: API ECONOMY
• GARTNER PREDICTS 75% OF FORTUNE 500
ENTERPRISE WILL OPEN AN API BY 2014.
• APIS ARE THE PILLAR OF THE IOT REVOLUTION.
• “SMARTNESS” FOUNDATIONS – EXAMPLE: IFTTT.
6
© DQuid 2013-2015
Source: McKinsey Global Institute
INTERNET OF THINGS MARKET POTENTIAL
Source:	McKinsey Global	Institute
© DQuid 2013-2015
IS EVERYTHING CONNECTED?
EVERYDAY THINGS
1. NOT CONNECTED
2. INTERNAL COMPLEX NON-IP LANGUAGES
3. UX DISCONTINUITIES
… REALLY?
INTERNET OF THINGS DEVELOPMENT
IS THREATEND BY FRAGMENTATION
© DQuid 2013-2015
1 – NOT CONNECTED
Source:	McKinsey	Global	Institute
© DQuid 2013-2015
2 – BABEL OF THINGS
4
40%
Share	of	value
enabled
by	interoperability
50%
Of	new	objects	&
services	will	be	
created	
by	new	
companies
© DQuid 2013-2015
2 – BABEL OF THINGS
4
CAN,	OBD
FlexRay
SubGHz
Powerline
CAN
ISOBUS
Realtime ETH
CAN
KWP2000
I2C
A/D
BLE
A/D
2	CAN
SAEJ	1939
iOS
Android
!
!
0%
Share	of	value
enabled
by	interoperability
0%
Of	new	objects	&
services	will	be	
created	
by	new	
companies
© DQuid 2013-2015
3 – “APP GENERATION” + UX DISCONTINUITIES
© DQuid 2013-2015
EVERYDAY THINGS
1. CONNECTED
2. AS A PLATFORM
3. PROVIDING SEAMLESS & “CALM” UX
THE NEXT STEP
INTERNET OF THINGS
IS A COMMUNITY EFFORT
© DQuid 2013-2015
A PLATFORM FOR SMARTNESS
4
+	Calm Technologies
[Weiser,	1995]
© DQuid 2013-2015
CONNECT
• CONNECT
• INTERFACE WITH OBJECT’S
INTERNAL LANGUAGES.
• ASBTRACT IN AN EASY TO USE
ONTOLOGY (“CAR.SPEED”
APPROACH)
• CREATE APIs & SDKs.
• INSTALLED BASES BECOME
OPEN DIGITALPLATFORMS.
• DEVELOPERS CAN CREATE
MULTI-OBJECTS APPS.
• THE USER IS BACK.
A MUTE OBJECT
DATA | SERVERS APPS | USERS | COMMUNITIES
A DIGITALLY
FLUENT OBJECT
© DQuid 2013-2015
…AND EVERYTHING ELSE
© DQuid 2013-2015
FOR LEAN PLATFORM
DEVELOPMENT
CREATE AND DISCOVER
CONNECTED OBJECTS AND APPS
DQUID IO
I/O + PAN
DQUID IO 2G/3G
I/O + WAN / CELLULAR
DQì
I/O + IBEACON
INVOLVING THE COMMUNITY
DQUID APP
© DQuid 2013-2015
CONNECTING LAVAZZA…
Link: http://gg.gg/31e9j
© DQuid 2013-2015
MASS CUSTOMIZATION & INDUSTRY 4.0
THE CONCEPT OF A PROFESSIONAL COMMUNITY BEING PART OF THE PRODUCT
DESIGN AND MANUFACTURING PROCESS IS EXACTLY IN LINE WITH THE NOVEL
TRENDS OF THE INDUSTRY.
YESTERDAY TODAY NEAR FUTURE FUTURE
PRODUCTOEM
PRODUCT
PRODUCTOEM
PRODUCT
PRODUCTOEM
PRODUCT
DIGITAL
CONTENT
DIGITAL
CONTENT
OEM
PRODUCT
DIGITAL
CONTENT
PROFESSIONALS’
COMMUNITY
OEM
PRODUCT
DIGITAL
CONTENT
PROFESSIONALS’
COMMUNITY
“SOCIALSTRUCTURING: CREATING VALUE BY AGGREGATING MICRO CONTRIBUTIONS
BY LARGE NETWORKS USING SOCIAL TOOLS AND TECHNOLOGIES”
SYSTEM
INTEGRATORS
© DQuid 2013-2015
CONCLUSIONS and CONSIDERATIONS
• MAKE IT CONNECTED AS A PLATFORM,
MAKE IT EASY & VALUABLE:
CONNECTIVITY ITSELF IS NOTHING,
USERS AND ADDED VALUE CONTENT&
SERVICES ARE EVERYTHING
• MAKING IT EASIER DOES NOT MEAN TO
MAKE IT UNSECURE & UNSAFE [Gates,
Musk & Hawkings] – FROM SMARTPHONE-
CENTRICITY TO AI-CENTRICITY
• ADAPT TO A CHANGING CONTEXT,
DIFFERENT PARADIGMS
• WILL IOT CRUSH IT? YES CURRENT
CLOUD SYSTEMS INADEGUATE [link]
A MUTE OBJECT
DATA | SERVERS APPS | USERS | COMMUNITIES
A DIGITALLY
FLUENT OBJECT
© DQuid 2013-2015
DQUID INC.
DQUID S.R.L.
440 NORTH WOLFE ROAD
SUNNYVALE, CA 94085 - USA
VIA CURIE 1/D
42122 REGGIOEMILIA – ITALY
PHONE: +39 0522 172 39 30
FAX: +39 0522 172 39 31
WWW.DQUID.COM
INFO@DQUID.COM
DEVELOPERS: DEV.DQUID.COM

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Connected Future of Internet of EveryThings

  • 3. © DQuid 2013-2015 MACRO TREND 1: “EVERY”THING DIGITAL https://www.youtube.com/watch?v=iRsV6YpLsKA
  • 4. © DQuid 2013-2015 More than 1.1 billion people currently using smartphones and tablets. Source: McKinsey Global Institute MACRO TREND 2: SMARPTHONE-CENTRICITY WE’LL be – WE ARE – sorrounded by connectable objects. Which magic wand do you envision?
  • 5. © DQuid 2013-2015 MACRO TREND 3: AN APP FOR EVERY OBJECT?
  • 7. © DQuid 2013-2015 MACRO TREND 4: API ECONOMY • GARTNER PREDICTS 75% OF FORTUNE 500 ENTERPRISE WILL OPEN AN API BY 2014. • APIS ARE THE PILLAR OF THE IOT REVOLUTION. • “SMARTNESS” FOUNDATIONS – EXAMPLE: IFTTT. 6
  • 8. © DQuid 2013-2015 Source: McKinsey Global Institute INTERNET OF THINGS MARKET POTENTIAL Source: McKinsey Global Institute
  • 9. © DQuid 2013-2015 IS EVERYTHING CONNECTED? EVERYDAY THINGS 1. NOT CONNECTED 2. INTERNAL COMPLEX NON-IP LANGUAGES 3. UX DISCONTINUITIES … REALLY? INTERNET OF THINGS DEVELOPMENT IS THREATEND BY FRAGMENTATION
  • 10. © DQuid 2013-2015 1 – NOT CONNECTED Source: McKinsey Global Institute
  • 11. © DQuid 2013-2015 2 – BABEL OF THINGS 4 40% Share of value enabled by interoperability 50% Of new objects & services will be created by new companies
  • 12. © DQuid 2013-2015 2 – BABEL OF THINGS 4 CAN, OBD FlexRay SubGHz Powerline CAN ISOBUS Realtime ETH CAN KWP2000 I2C A/D BLE A/D 2 CAN SAEJ 1939 iOS Android ! ! 0% Share of value enabled by interoperability 0% Of new objects & services will be created by new companies
  • 13. © DQuid 2013-2015 3 – “APP GENERATION” + UX DISCONTINUITIES
  • 14. © DQuid 2013-2015 EVERYDAY THINGS 1. CONNECTED 2. AS A PLATFORM 3. PROVIDING SEAMLESS & “CALM” UX THE NEXT STEP INTERNET OF THINGS IS A COMMUNITY EFFORT
  • 15. © DQuid 2013-2015 A PLATFORM FOR SMARTNESS 4 + Calm Technologies [Weiser, 1995]
  • 16. © DQuid 2013-2015 CONNECT • CONNECT • INTERFACE WITH OBJECT’S INTERNAL LANGUAGES. • ASBTRACT IN AN EASY TO USE ONTOLOGY (“CAR.SPEED” APPROACH) • CREATE APIs & SDKs. • INSTALLED BASES BECOME OPEN DIGITALPLATFORMS. • DEVELOPERS CAN CREATE MULTI-OBJECTS APPS. • THE USER IS BACK. A MUTE OBJECT DATA | SERVERS APPS | USERS | COMMUNITIES A DIGITALLY FLUENT OBJECT
  • 17. © DQuid 2013-2015 …AND EVERYTHING ELSE
  • 18. © DQuid 2013-2015 FOR LEAN PLATFORM DEVELOPMENT CREATE AND DISCOVER CONNECTED OBJECTS AND APPS DQUID IO I/O + PAN DQUID IO 2G/3G I/O + WAN / CELLULAR DQì I/O + IBEACON INVOLVING THE COMMUNITY DQUID APP
  • 19. © DQuid 2013-2015 CONNECTING LAVAZZA… Link: http://gg.gg/31e9j
  • 20. © DQuid 2013-2015 MASS CUSTOMIZATION & INDUSTRY 4.0 THE CONCEPT OF A PROFESSIONAL COMMUNITY BEING PART OF THE PRODUCT DESIGN AND MANUFACTURING PROCESS IS EXACTLY IN LINE WITH THE NOVEL TRENDS OF THE INDUSTRY. YESTERDAY TODAY NEAR FUTURE FUTURE PRODUCTOEM PRODUCT PRODUCTOEM PRODUCT PRODUCTOEM PRODUCT DIGITAL CONTENT DIGITAL CONTENT OEM PRODUCT DIGITAL CONTENT PROFESSIONALS’ COMMUNITY OEM PRODUCT DIGITAL CONTENT PROFESSIONALS’ COMMUNITY “SOCIALSTRUCTURING: CREATING VALUE BY AGGREGATING MICRO CONTRIBUTIONS BY LARGE NETWORKS USING SOCIAL TOOLS AND TECHNOLOGIES” SYSTEM INTEGRATORS
  • 21. © DQuid 2013-2015 CONCLUSIONS and CONSIDERATIONS • MAKE IT CONNECTED AS A PLATFORM, MAKE IT EASY & VALUABLE: CONNECTIVITY ITSELF IS NOTHING, USERS AND ADDED VALUE CONTENT& SERVICES ARE EVERYTHING • MAKING IT EASIER DOES NOT MEAN TO MAKE IT UNSECURE & UNSAFE [Gates, Musk & Hawkings] – FROM SMARTPHONE- CENTRICITY TO AI-CENTRICITY • ADAPT TO A CHANGING CONTEXT, DIFFERENT PARADIGMS • WILL IOT CRUSH IT? YES CURRENT CLOUD SYSTEMS INADEGUATE [link] A MUTE OBJECT DATA | SERVERS APPS | USERS | COMMUNITIES A DIGITALLY FLUENT OBJECT
  • 22. © DQuid 2013-2015 DQUID INC. DQUID S.R.L. 440 NORTH WOLFE ROAD SUNNYVALE, CA 94085 - USA VIA CURIE 1/D 42122 REGGIOEMILIA – ITALY PHONE: +39 0522 172 39 30 FAX: +39 0522 172 39 31 WWW.DQUID.COM INFO@DQUID.COM DEVELOPERS: DEV.DQUID.COM