The Briefing Room with Wayne Eckerson and Birst Live Webcast on March 4, 2014 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=573944bdf3e01bfb977fa9f3d1d623c2 At the Tipping Point: Considerations for Cloud BI in a Multi-platform BI Enterprise - Mar. 4 The Briefing Room with Wayne Eckerson and Birst Cloud BI, once a novelty, is now going mainstream. More and more organizations are adopting Cloud BI and folding it in their BI strategy. Learn what considerations are necessary to determine if Cloud BI should be part of your multi-platform BI architecture. Register for this episode of The Briefing Room to learn from veteran Analyst Wayne Eckerson as he explains what to consider when choosing cloud-based solutions. He will be briefed by Brad Peters of Birst, who will tout his company’s enterprise-caliber cloud BI platform. Peters will describe how the coexistence of cloud applications and traditional environments can provide the kind of agility and flexibility that can lead to faster time to value. Visit InsideAnlaysis.com for more information.

1. Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

2. At the Tipping Point: Considerations for Cloud BI in a Multi-platform Enterprise
The Briefing Room

3. Twitter Tag: #briefr
The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

4. ! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
Twitter Tag: #briefr
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Mission

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Topics
This Month: CLOUD
April: BIG DATA
May: DATABASE
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

6. Twitter Tag: #briefr
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Big Data

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Analyst: Wayne Eckerson
Wayne Eckerson has been a thought leader in
the business intelligence and analytics field
since the early 1990s. He is a sought-after
consultant, noted speaker and bestselling
author who thinks critically, writes clearly
and presents persuasively about complex
topics. Eckerson is president of Eckerson
Group, LLC (www.eckerson.com), a business-technology
consulting firm that helps
business leaders use data and technology to
drive better insights and actions.

8. Twitter Tag: #briefr
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Birst
! Birst offers a SaaS-based, multi-tenant BI platform; it can
also be deployed on-premise
! The Birst solution is capable of unifying siloed technologies,
automating data management and providing agile
enterprise-class BI and analytics
! Birst’s approach enables self-service analytics by allowing
business users to manage and add new data sources, create
custom dashboards and collaborate across the organization

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The Briefing Room
Guest: Brad Peters
Brad Peters is the CEO and co-founder of
Birst. Brad has spent the last 10 years building
analytics products and solutions. Prior to
working at Birst, he helped found and later
led the Analytics product line at Siebel
Systems, which forms the basis of Oracle’s
current OBIEE product family. Brad started his
career as an investment banker for Morgan
Stanley in the New York M&A practice. Brad
regularly blogs for Forbes.com where he
writes about Cloud and business software
related issues.

10. Enterprise-caliber Cloud BI
CLOUD BI AT THE TIPPING POINT
March 2014

11. 11
ANALYTICS NEEDS VARY
Financial Analyst
Distribute a report looking exactly this
way every morning to thousand of
I want to track performance in
specially designed dashboard
clients
Can I ask some ad-hoc Product Manager
“business” questions – without
touching the dirty data?
Why do we spend so much
time arguing over who has
the “right” number?
Sales Ops
Manager
VP of Operations

12. 12
GLUT OF BI
Pixel Perfect Enterprise Reporting
Distributed Interactive Dashboards
Predictive AnalyticsVisual Data Discovery and Exploration
Mobile AnalyticsRich Analytic Design Studio

13. 13
YET…NEEDS STILL NOT MET
Extract
Business
Context
Visualize
100
50
100
50
100
50
0
North
South
West
East
Top
priority
Lower
priority
Extract
Business
Context
Visualize
0
North
South
West
East
Extract
Business
Context
Visualize
0
North
South
West
East
10-15 FTE

14. 14
BI ARCHITECTURE CHALLENGES
• The “back-end”
• The “front-end”
Speed of
business
Data
governance
IT asset
strategy
Different end-user
consumption models

15. 15
MEETING DIFFERENT DATA
CONSUMPTION NEEDS
Pixel Perfect Enterprise Reporting
Distributed Interactive Dashboards
Predictive AnalyticsVisual Data Discovery and Exploration
Mobile AnalyticsRich Analytic Design Studio

16. 16
ENTERPRISE CALIBER CLOUD BI"
ONE LOGICAL MODEL IN ONE LOGIN
Automated
Data
Management
Automated
Historical
&
AnalyBc
Data
Store
Logical
Layer
Smart
AnalyBc
Engine
Enterprise Reporting
Predictive Analytics
Interactive Dashboards
Visual Discovery
Design Studio
Mobile Analytics

17. 17
Automated
Data
Management
Automated
Historical
&
AnalyBc
Data
Store
Logical
Layer
Smart
AnalyBc
Engine
Enterprise Reporting
AGILITY WITH GOVERNANCE"
LOW-RISK LOW-MAINTENANCE CLOUD DEPLOYMENT
Interactive Dashboards
Visual Discovery
Design Studio
Mobile Analytics
Predictive Analytics
Top
priority
Lower
priority
10-15 FTE
1- 2 FTE

18. 18
WHO IS BIRST
• Enterprise-Caliber BI Platform
– born in the cloud
• 10,000+ organizations rely on
Birst across all verticals
• Founded by Siebel Analytics
veterans
• 80+ Strategic Partners
“ No. 1 in product functionality and
customer (that is, product quality, no
problems with software, support) and
sales experience.”
2014 Challenger

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The Briefing Room
Perceptions & Questions
Analyst:
Wayne Eckerson

20. Are
you
currently
using
the
cloud
for
any
components
in
your
BI
program?
©
Eckerson
Group
LLC
20
28%
67%
5%
36%
63%
1%
Yes
No
Not
sure
2013
2011

21. Which
type
of
cloud
infrastructure
do
you
use
to
support
your
BI
ini9a9ve?
©
Eckerson
Group
LLC
2013
2011
21
44%
27%
29%
53%
18%
30%
Public
cloud
(i.e.
externally
managed,
vendor
owned)
Private
cloud
(i.e.
internally
managed,
customer
owned)
Hybrid
(i.e.
a
mix
of
both
above)

22. What
Cloud
services
are
you
currently
using
for
BI?
©
Eckerson
Group
LLC
22
64%
51%
43%
61%
36%
33%
SoYware
as
a
service
(i.e.
deliver
reports
and
dashboards)
Infrastructure
as
a
service
(i.e.
provision
servers
for
BI)
Plaorm
as
a
service
(i.e.
build
data
marts
and
reports)
2013
2011

23. What
Cloud
services
are
you
currently
using
for
BI?
©
Eckerson
Group
LLC
23
46%
35%
37%
28%
26%
26%
27%
38%
37%
Small
Medium
Large
SaaS
PaaS
IaaS
Company
Size
Small
=
<$100M
Medium
=
$100M-­‐$1B
Large
=
$1B=

24. Are
you
planning
to
increase
or
decrease
your
use
of
the
Cloud
for
BI
in
the
next
12
months?
©
Eckerson
Group
LLC
24
75%
0%
12%
13%
65%
3%
16%
16%
Increase
Decrease
Stay
the
same
Not
sure
2013
2011

25. Which
of
your
BI
architectural
components
run
in
the
Cloud?
©
Eckerson
Group
LLC
25
64%
56%
55%
47%
38%
31%
27%
27%
25%
20%
Reports/dashboards
BI
servers
BI
tools
Data
warehouse
ETL
Data
mart
Metadata
Data
mining
Data
quality/profiling
Data
exploraBon

26. What
are
the
primary
USE
CASES
for
cloud
BI
in
your
organiza9on?
What are the primary USE CASES for cloud BI in
©
Eckerson
Group
LLC
26
63.6%
59.7%
53.2%
31.2%
20.8%
Report
consumption
Ad hoc
analysis and
exploration
Report
creation
Prototyping Peak load
processing
your organization?

27. To
what
degree
do
the
following
types
of
users
use
the
Cloud
in
your
organiza9on?
©
Eckerson
Group
LLC
27
46%
21%
19%
22%
42%
22%
28%
27%
35%
Power
users
Casual
users
Customers/suppliers
High
Moderate
Low

28. Ques9ons
• How
long
on
average
does
it
take
a
customer
to
set
up
a
logical
layer
and
create
a
library
of
its
KPIs?
• Who
typically
performs
this
work?
• Birst
has
automated
the
data
warehouse
and
integraBon
process.
How
exactly
does
that
work
and
what
does
a
customer
need
to
do
to
ensure
the
automaBon
works?
How
much
setup
is
involved?
• How
does
Birst
balance
custom
data
models
and
applicaBons
versus
standard
mulB
tenant
applicaBons,
which
are
the
hallmark
of
most
cloud-­‐based
applicaBons?
• There
are
new
BI
vendors
offering
a
full
BI
stack
in
the
cloud
at
a
fracBon
of
the
price
of
most
current
BI
tools
(i.e.,
RedRock
BI
offers
$2,500
monthly
subscripBon
for
2TB
and
5
users
with
ETL,
etc.).
As
BI
products
(ETL,
DBMS,
BI)
can
increasingly
be
provisioned
in
the
cloud
and
someBmes
purchased
on
an
hourly
basis,
how
will
that
affect
market
dynamics
and
compeBBon
among
BI
players?
©
Eckerson
Group
LLC
28

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30. This Month: CLOUD
April: BIG DATA
May: DATABASE
www.insideanalysis.com/webcasts/the-briefing-room
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Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

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THANK YOU
for your
ATTENTION!
The Briefing Room