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Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects

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In the July 2018 edition of Masters of Marketing, ITC Website Coordinator Karly Baker explains the importance of setting goals for your insurance website, and how to use its branding to reach your target audience.

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Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects

  1. 1. Crawl. Walk. Run. 1.) How to Decide on Your Website’s Goal. 2.) Using Your Agency’s Branding to Reach Online Prospects. Karly Baker Website Coordinator
  2. 2. Join Us Next Time. • Thursday, August 16th at 12:00 p.m. CT • “Using the 5 W’s to Create a Successful Email Marketing Strategy” hosted by AgencyBuzz Product Manager Heather Cherry. • [The 5 W’s are; Who / What / When/ Where/ Why ] • Find a recording of this webinar at resources.getitc.com/masters-of-marketing • Join the conversation on Twitter with the hashtag #MastersMktg (Follow us at @InsTechCorp)
  3. 3. Crawl. “Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” — Fitzhugh Dodson
  4. 4. Be Cool. • Goals and Objectives Understanding your goals and objectives will increase your ability to not only better serve your viewers but also the chance for online success in converting visitors to customers.
  5. 5. S.M.A.R.T.
  6. 6. Getting Warmer. • Who is your target? • Who are you trying to reach? “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
  7. 7. Hot. Hot. Hot. • Identifying Target Audience. • Branding. “A target audience is a specific group of consumers that will be the most receptive to your products, services, and promotions.” - Kristen McCormick
  8. 8. Fire. • Call to Actions (CTA) “A combination of words or phrases that seek to inspire action” - Alex Birkett
  9. 9. CTAs Call to Actions: 1. Slogan 2. Drop Down
  10. 10. CTAs Call to Actions: 1. Drop Down 2. Four Main Lines of Business Buttons
  11. 11. CTAs Call To Actions: 1. Slogan 2. Three Main Buttons 1. Manage My Policy 2. Request A Quote 3. File A Claim
  12. 12. CTAs Call To Actions: 1. Phone Number 2. Main Lines of Business Buttons 3. Contact Us
  13. 13. Other CTAs
  14. 14. Walk. Goals & Objectives Target Audience Call to Actions (CTA)
  15. 15. Colors & Branding “Choice of color has the ability to generate a positive impact to the visitor and as a result, make the visitor stay longer.” - Cyriac
  16. 16. Color Matters “Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.” - J.L. Morton
  17. 17. How do I choose colors? What color makes you happy? What's your favorite color? What’s your product?
  18. 18. Run. “A successful site requires an effective, marketing strategy beyond presenting a collection of products, services, images, videos or other files.” – Craig de Fasselle
  19. 19. TresMar Ultra Design
  20. 20. Crawl. Walk. Run.
  21. 21. Method Premium Design
  22. 22. Crawl. Walk. Run.
  23. 23. Perception Premium Design
  24. 24. Crawl. Walk. Run.
  25. 25. Concept Ultra Design
  26. 26. Crawl. Walk. Run.
  27. 27. Perception Premium Design
  28. 28. Crawl. Walk. Run.
  29. 29. Photos “Photographs are our personal story, a timeline of our lives filled with faces and places that we love.” - Declan O’Neill
  30. 30. Cool Down. “People with goals succeed because they know where they’re going.” — Earl Nightingale
  31. 31. Sources • https://cmcoutperform.com/setting-smart-goals • https://thrivehive.com/how-to-identify-your-target-audience/ • https://conversionxl.com/blog/call-to-action-examples/ • https://www.designtec.co.uk/?blog=blogs/archive/2015/01/07/the.importance.of.havi ng.a.good.website.page.layout.aspx • https://www.colormatters.com/ • https://digital-photography-school.com/6-reasons-why-photography-matters/ • https://www.techwyse.com/blog/website-design/importance-of-color-selection-in- website-design/