All Sky, No Net: How Agencies Can Survive Automation
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In the June 2018 edition of Masters of Marketing, SEO Consultant Dylan Brooks explains how independent insurance agencies can weather the oncoming disruption in the insurance industry caused by technological automation.
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All Sky, No Net: How Agencies Can Survive Automation
- 1. All Sky, No Net How Agencies Can Survive Automation Dylan Brooks Digital Marketing Consultant
- 2. Welcome to Masters of Marketing If you have questions, please enter them in the chat window Our Twitter handle is @InsTechCorp Join the conversation with #MastersMktg A recording of today’s Masters of Marketing webinar will be posted at https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT
- 3. Why Does Automation Matter?
- 4. 25% of insurance jobs will be replaced by automation by 2025 -McKinsey Global, 2016
- 5. That means… technology will take over insurance tasks from agents
- 6. Let’s Consider Where tech affects insurance Why automation is a threat How you can fight back
- 8. Where Technology Affects Insurance Comparative Raters Insurance Websites Telematics
- 9. Where Technology Affects Insurance Comparative Raters Offer Instant Rates Improve Accuracy Define Choice
- 10. Where Technology Affects Insurance Insurance Websites Increase Access Inform Consumers Extend Operations
- 11. Where Technology Affects Insurance Telematics Improve Accuracy Increase Data Reduce Risk
- 13. Technology First A Friend Now A Foe
- 14. Why Automation Is A Threat
- 15. Why Automation Is A Threat Replaces Agents Improves Efficiency Enhances Convenience
- 16. Why Automation Is A Threat Replaces Agents Takes Over Tasks Envelops Processes Reduces Roles
- 17. Why Automation Is A Threat Improves Efficiency Works Fast Cuts Out Steps Eliminates Variability
- 18. Why Automation Is A Threat Enhances Convenience Runs Continuously Adapts On The Fly Provides Options
- 21. How You Can Fight Back
- 22. How You Can Fight Back Offer Outstanding Customer Service
- 23. How You Can Fight Back Be Inherently Human Offer A Personal Touch Provide Expert Advice
- 24. How You Can Fight Back Be Inherently Human Show Empathy Build Trust Communicate Actively
- 25. How You Can Fight Back Offer A Personal Touch Take Individual Approach Pay Attention To Detail Customize Advice
- 26. How You Can Fight Back Provide Expert Advice Build On Experience Keep Up With Changes Prove Your Worth
- 27. Remember: In An Automated World, Customer Service Can Be A Differentiator
- 28. We Considered Where tech affects insurance Why automation is a threat How you can fight back
- 29. Thanks For Attending! Feel free to ask any remaining questions! A recording of today’s Masters of Marketing webinar will be posted at: https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT