Innovative Solutions has been helping organizations make the most of their web presence for years. Here is a quick guide to some of the questions we ask during the web analysis process.

3. Engagement
Purpose - How will the website benefit the
organization?
Goal - What are you driving users to do? How well
do visitors understand your site?
Visitor Segmentation - Who is coming to your
site? How do they and what they are looking for?
Unified site focus - Is your site tightly integrated
with clear and understandable themes?
Branding - Is your brand well integrated into your
site?

4. Layout
Is the design engaging and distinctive?
Is the content arranged in a way that is logical,
consumable, and supports user behavior?
Navigation
Can users easily and the information they are
looking for?
Can they easily explore the entire site?

5. Features
Do the features enhance how the information
is consumed?
Is it easy to interact with the site?
Content
Is the content well written, concise, and
meaningful to users?
Does the content positively impact Search
Engine Optimization (SEO)?

6. Organization
Is the information logically grouped?
Page
Is all content properly leveraged to support
SEO? Are SEO best practices followed?
Are links structured for usability?
Are the sections and pages logically named?

7. Traffic
Where does traffic come from? How long do users
stay? What are they looking at?
Social Media
Are these well-structured, integrated to your site and
driving traffic?
Search
What are your most visited pages, top keywords, top
search engines? Are you getting referrals
and backlinks?
Segmentation
Is the site getting the right types of visitors?
What types of devices are they using to view the site?