SEO & Social Media Blitz March 2013
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Presentation from Suzanne Kelleher, Minitime and Bobbie Carlton, Carlton PR & Marketing
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Semelhante a SEO & Social Media Blitz March 2013
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SEO & Social Media Blitz March 2013
- 1. SEO & Social Media Blitz March 2013 Bobbie Carlton Suzanne Rowan Kelleher @BobbieC @SuzanneKelleher
- 3. Pick Me!
- 4. Put the “Me” in Meta Tags • Meta tags help search engines index web pages so they appear with appropriate keyword searches. • They are crucial in influencing users to click. Think of them as mini advertisements!
- 5. Are Your Meta Tags Working? • Search by company name. Does the resulting listing “sell” you? • Search by keywords. Does your most appropriate webpage come up?
- 6. Start with a Strategic Title Tag
- 7. Anatomy of the Meta Tag The title tag is your headline. Every page on your site needs its own title tag. Think of the description tag as your “elevator pitch.” It need to sell them in 25 words or less. Each page needs its own description tag.
- 8. Aarrgh! A 10pm Dead End
- 10. Jackpot!
- 11. Amplify the Good Stuff
- 12. Facebook Tales
- 13. We agree with Audrey!
- 14. Bring on summer!
- 15. Seven Mile Bridge in the Florida Keys. Who's up for a road trip?
- 16. Easy Themed Landing Pages
- 17. Share to Grow Your Base
- 18. Bonus Tip! Crowdbooster for Facebook
- 20. Spread More than the Word
- 21. www.ciclismoclassico.com Be the Source www.ciclismoclassico.com www.ciclismoclassico.com
- 22. Keywords for User Names Laura Fitton on Twitter as “@Pistachio” The “Official” Pistachio website
- 23. Location-based Social Media • Claim your business • Specials attract interest • Add pictures, updates • Add your menu (use SinglePlatform.com)
- 24. Google Tools • Playing with the 800 pound search gorilla • Google+ Local (formerly Google Places) • Merge Google+ Local and Google+ Business
- 25. The Power of Video Content • The barrier to entry makes video more valuable for SEO. • Set up your channel • Tag and title your videos • Share! Suggest sharing
- 26. Press Release SEO Tricks • Keyword your opening link • Send traffic to a landing page • Wires – use geography trick for best value • Use your social media to amplify your content, open up conversations with reporters, writers, freelancers, bloggers. • Getting major media coverage (high pagerank sites) still best SEO value
- 27. Your Website • Easy-to-change CMS • Update often • Speed is an issue: (related to user satisfaction) • Blogging and inbound links • Are you mobile-friendly?
- 28. Questions? • Leave us a card and we’ll send you the slide show • Contact info: • Bobbie@CarltonPRMarketing.com • suzanne.rowan.kelleher@gmail.com
Notas do Editor
- While Pinterest has exploded on the scene over the last year or so, Tumblr is another image-oriented site that is important to the younger crowd. If you’re talking skiing, boarding, hiking or camping, consider adding a Tumblr account. Again, tagging with keywords helps you turn up in searches. Consider mashups where you cross-pollinate memes with your material. Tumblr passed the 100 million blogs strong in January of this year. Tumblrs post comments and
- Get others to share your images and consider watermarking them with your website or company name as well as adding quotes.
- As a business owner, you can still use Google Places to manage your business. As a user, you can now rate, review and upload photos through our new local search experience, Google+ Local.Google+ Local is a new destination for all your reviews, plus much more.If you previously wrote reviews or uploaded photos in Google Places, all of your old Google Places reviews and photos are currently public but attributed to, “A Google user.” If you want to attribute these reviews and photos to your Google+ name, all you need to do is migrate your old Google Places reviews and photos to Google+ Local.
- Fewer results means a better chance to rank
- Google added website speed to its list of SEO factors in 2010. Valentine’s Day 2011 – 62 percent of all restaurant website visits were from mobile devices. Tablets are a mobile device but what you look like on a tablet is very different than what you look like on a Smartphone. m. sites may no longer be your best answer, especially if you went down the path of an ultra-simplified site with only phone, directions, contact. Consider a responsive site.