Master presentation from the Cheshire Health MATTERS launch event on Tuesday 4 February 2020 at The Village Hotel, Warrington.

1. Cheshire Health MATTERS
Launch
Tuesday 4 February

2. 09:05 - Importance of health innovation
Dr Ahmed Farag, Gary Sutton
09:15 - Innovation successes to date
Lorna Green
09:20 - Commercial support
Inderjit Singh
09:30 - Presentations from SMEs
09:55 - Real world validations
10:05 - Conclusions

3. Innovation and health connected
Dr Liz Mear
Chief Executive
@MearLiz

4. Drive economic growth
Enable small businesses to grow
Secure investment into our region
Spread and adoption of best in class innovations to benefit
our population

5. Economic
Growth
Local
business
support
International
collaboration
and business
support
Inward
Investment
Data access
and
evaluation
Sector
development
Funding for
SMEs and
partners

6. Innovation Pathway

8. 3 new ERDF match funded projects with university partners:
Health MATTERS
Market Access &
Adoption of Health
Technologies
Tailored Support &
Evaluation in
Real World
Settings
242 SMEs to be supported
122 Real world validations
71 jobs to be created
6 jobs secured for the IA team

9. 70 SMEs to be supported
45 Real world validations
Partnership with University of Chester

10. Patient activation and
self-care
Patient safety and
quality improvement
Greater support and
resource for primary care
Workforce resource
optimisation
Digitalising the
system
Improving
system flow
Independence and
prevention
Operational
excellence

11. Warrington Innovates
Ahmed Farag
Cardiologist, Clinical Innovation Lead
WHH Teaching hospitals NHS FT

16. Establish WHH brand as a and
innovation partner in the health and
social care sector
credible
Where Ideas Become Reality

17. This is how we do it…

21. Pre Operative AI…Made in Warrington!

22. Partnership with Alder Hey & Hartree

23. Wireless Telemetry and Vital Signs Unit

24. Virtual consultations
• Since April: 118 patients
• 1225 miles / 67 hours travel time
• Fuel £243 / parking £282
• 0.4 tonnes of CO2

25. Dreading car
parking
Very
convenient
Wonderful
idea
Excellent
service
Ordeal to get
to warrington
DNA’d last time as
could not attend
physically but can
over the phone

26. MorningMovers
10 days = 10 years

29. Out of
Comfort
zone
Challenge
the status
quo
Not sure
Looking for
alternatives not
answers
Not afraid
to fail
Stimulating Encouraging
Supportive

30. Thank you

32. £140bn total NHS spend
https://www.kingsfund.org.uk/publications

33. • Professor the Lord Darzi of Denham
Chair of the Accelerated Access
Collaborative & Chair of surgery at
Imperial College
“Seventeen years ago, I performed the
first operation in the UK using a surgical
robot. As it happens, that is the
average time it takes for an innovation
to spread around the NHS”
“But 17 years? It is far too slow. That is
why the joint government-industry group,
the Accelerated Access Collaborative was
launched to identify the most
transformative medical innovations and
ensure they are available on the NHS up
to four years earlier than at present”

34. “
OLS : Deliver an
Innovation Exchange
• NHSE…Increase
spread and adoption of
nationally identified
innovations
• Service transformation
in support of local
healthcare systems
NHSI: Deliver Patient
Safety Collaborative

35. Innovators from any of the following:
Healthcare System, NHS Clinical Entrepreneurs and NIA Fellows
Health Life Science SMEs, Start Ups & Spin-Outs
Large corporates – establishing “above brand” collaborations partnerships on
pathway transformation work
International innovators and ecosystems
Accelerator site for EIT Health
Member of European and China Connected Health Alliances
EU reference site for Active and Healthy Ageing

36. Regional delivery with National Collaboration
The core functions include:
Identifying need & communicating demand – help innovators
understand healthcare demands, evidence requirements, prepare
systems for promising products
Signposting – matching innovations to healthcare, adapting
solutions to meet local needs, finding early adopter regions
Evaluation in practice – creating evidence to support adoption &
spread
Spread and adoption of innovation – locally, regionally and
nationally

37. Innovation Exchange Leads
Innovation Scouts
Innovation Centres
Collaboration & co-creation
Ecosystem events
Innovation Awards
Coaching Academy
Celebrating success

38. Work with local partners
Trustech, Medilink, 2BIO, Bionow
and local growth hubs (LEPs)
Signpost to Govt. IPO site
Signpost to local legal and other IP
experts

39. Hackathons, roundtables and events
Business Connect service
SBRI Health – developing calls
Patient engagement
System engagement

40. Inderjit Singh
Commercial Programme Manager

41. Navigation of UK healthcare market
Access to public sector partners and patients
Jointly funded sector development posts with STFC
Showcasing innovation to transformation leads in STPs and GDEs
International markets
European Institute of Innovation and Technology Health (EIT Health)
European Connected Health Alliance (ECH Alliance)
Enterprise European Network (EEN)
Department of International Trade

42. Competitive funding calls
Bid writing support, ‘critical friend’, partnering
EIT, H2020, SBRI, NIA, Innovate UK, Test
beds, ITP
Business Connect and alerts
Investor support
Finance workshops – VCs, access to finance

43. Chester University partners for Real
World Validations
Patient representatives on panel for
Innovation Exchange portal
Partner with local ARC & NIHR to
collaborate on real world evaluations

44. Business Connect service & ERDF funded Health Matters programmes
Business case / value proposition
Competitor analysis and positioning
Evaluation in practice / early adopter sites
Develop case studies
Meet the ‘purchaser’ events

45. IA Teams work directly at a system level with all
NHS Organisations
Mapping needs and matching solutions (innovation
products)
Showcasing and sharing experience and impact
Direct to other AHSNs
Innovation Exchange portal
Innovation Agency Exchange

46. Three day programme
Providing support on the various areas
Dates for the diary 10am - 2pm, on 5, 12 and 19 March
Venue - Halliwell Jones Stadium, Cheshire, WA2 7NE
Register on Eventbrite

47. Module: 1
NHS landscape
What is the structure of the NHS and what are
its national priorities?
 Understand the structure of the NHS
 Understand the national priorities of the NHS
 Recognise the barriers to sale
Module: 2
Procurement and commissioning
How does procurement and commissioning work
in the NHS?
 Understand the procurement towers and
commissioning framework of the NHS
 Understand how innovations are bought by
the NHS
 Understand how the service is designed
Module: 3
Culture of the NHS
What is the culture of the NHS?
 Recognise the culture of the NHS and how to
adapt your approach to navigate the nuances
of the system

48. Module: 4
How to package product for right
audience
How do I package my innovation for the right
audience?
 Understand the customer needs of the NHS
and why
 Take learnings from modules 1-3 and put it
into practice – how do you communicate
your product?
Module: 5
Value proposition
What is value proposition and what makes my
innovation attractive to the NHS?
 Write a value proposition:
o Identify benefits of product
o Describe what makes benefits valuable
o Identify customer’s main problem
o Connect value to buyer’s problem
o Differentiate myself as a preferred provider
Module: 6
Business case development
What is a business case and why do I need one
for my innovation?
 Design a business case:
o Provide justification for undertaking the project or
programme
o Evaluate the benefit, cost and risk of alternative
options
o Provide a rationale for the preferred solution

49. Module: 7
Real world validation
What is real world validation and why do I need
it?
 Understand the requirement to provide
information and evidence to enable adoption
of my innovation in a variety of settings
 Identify the route(s) to start real world
validation of my innovation
 Importance of real-world testing
Module: 8
Presenting and pitching skills
How do I effectively pitch my innovation to an
audience?
 Understand the importance of pitching and
the theory behind it
 Recognise that the focus is on ‘why’ and
increased audience understanding:
o Why should I care about this?
o Why does it make sense?
o Why does it matter?
Module: 9
Practice pitches
What does a real world example of pitching look
like?
What funding is available to me?
 Refine my pitch to an audience
 Understand what stage of
development my innovation is at and
what funding we should apply for

50. PelliTec blister prevention pads
• Developed in the North West
• Launched in June 2019 in Podiatry
• Sticks to footwear not the skin
• Sandwich layers reduce friction
• Promotes healing
• Winner Merseyside Innovation Award –
February 2019
• ‘Start up of the Year’ finalists in Medilink
Healthcare Awards 2020

51. The PelliTec ‘sandwich’ explained

52. Working with the Innovation Agency
• Patient engagement study with low risk cohort of diabetics –
follow on study planned
• Invited to exhibit at SME Product Showcase events
• Introductions to Podiatry clinics
• Introduction to Health Matters ‘Real World Validation’ team at
University of Chester
• Introduction to NIHR ‘Research for Patient Benefit’
programme
• Input into NPD – PelliTec insole

54. Health Matters
February 2020

55. Why can’t blood testing be
as simple and easy as
weighing yourself or taking
your temperature?
It is extremely inconvenient, time-consuming and
often painful to get blood tests done, involving time
off work and multiple doctor visits, or incurring costs
to go private
Preventable diseases, including Cardiovascular disease
and Type 2 Diabetes, are the next major health crisis,
yet can be avoided by living healthier lives
Global health policy is focused on preventative
solutions but very few consumer focused, cost-
effective, user friendly, digitally integrated devices
exist
The Problem
Copyright Vital Signs Solutions 2020. All
information herein is confidential.

56. The Solution: PocDoc
Copyright Vital Signs Solutions 2020. All information herein is confidential.
PocDocTM allows you to
take control of your
health
The PocDoc platform is a combination
of a proprietary test chip and mobile
application that measures key
biomarkers to clinical grade using a
droplet of blood.
The PocDoc platform provides your
results immediately, provides a full
health assessment and offers follow on
support either via doctor or lifestyle
health coach.
Our first product (launching H2 2020)
will provide a full lipid panel
(cardiovascular risk) and HBa1C (Type 2
diabetes risk).
Further products using the PocDoc
platform will launch in 2021.
Registration
Users register and complete health
questionnaire that is combined with test
results to provide holistic health assessment
Taking the test
User pricks finger, puts drop of blood onto the chip,
uses the app to take a photo of the chip. The software
detects the test areas and analyses the colour intensity
of each area which is calibrated to the level of each
marker tested.
Results & Assessment
Results are displayed immediately next to a health
assessment taking into account results, other risk
factors from the questionnaire and current clinical
guidelines
Support & Behaviour Change
Users can access private GP support and lifestyle change support
through PocDoc’s partner services. Both help with our goal of
encouraging long term lifestyle and health improvements

57. How we have interacted with
Innovation Agency
Your Footer here 57
Investment
Introduction to North Invest where
we secured equity investment
Business development
Introductions to clinicians and
opportunities to present
Excel in Health
Accepted onto Excel in Health
programme Feb 2019
Grant support
Supported grant bids with EIT
Health and SBRI
Commercial analysis
Deep-dive discussion on value
proposition for NHS
Health Matters

58. Main areas of support
Copyright Vital Signs Solutions 2020. All information
herein is confidential.
Development of value
proposition for NHS
• Broke down our initial product and
pitch and analysed each aspect
• Advised us on what would need to
be changed to make it a potentially
viable NHS proposition
• Sign-posted us to valuable
resources to help us adapt
01 02 03
Navigating the NHS landscape Funding and business
opportunities
• Invested time and effort in going
through the absolute basics of the
NHS
• All information provided was
relevant to how to help businesses
interact with the NHS
• Constant positivity and enthusiasm!
• Clear understanding that any business
needs funding and needs a route to
market
• Talking the same language as start up
business and the NHS
• Great network to open doors to
access to funding (dilutive or non-
dilutive)
Sources: NHS, GM Insights, VSS consumer research

59. Big thanks to this man
Copyright Vital Signs Solutions 2020. All
information herein is confidential.
Indi Singh, aka The Oracle

61. 15th Jan 2019Joe McArdle Director
Strategic Economic Development Directorate
Health Matters – Knowledge Exchange

62. Presentation outline
• Strategic Economic Development
• Context
• Current Health Matters - opportunity
• Programme outline – summary, highlights & numbers
• Structure
• Key business
• Future Opportunities – Engagement Next Steps

63. SEDD
Funding and
Bidding
Project Management
and Delivery
(Thornton Science
Park and Chester)
Civic
UniversitiesHigher and
Degree
Apprenticeships
Practice Assessment
Record and Evaluation
(PARE)
Health related
project development
and management
(UCS and Marriss
House)
External and
Internal
Stakeholder
Management
Strategic Economic Development Directorate
Function

64. Highlights
• Expectations
• Programme activity captured on
template
• Upto 40 evaluations/validations
undertaken over 3 years
• Data collection and analysis
negotiated with businesses
• Key admin undertaken by AHSN
and co-ordination by SEDD
• Exploration of future
opportunities for deeper insights
• Benefits
• KEF Eligible Activity
• Increased profile
• Potential partners for future
research bids
• New relationships with
JMU/UCLan
• Opportunities for students

66. Joe McArdle
Health Care Advisor
Real World Validation
Team
1 HC Research Assistant
G Rogers
0.5 FTE
Health Economist
Vac
0.6 E1
Admin Assistant
0.4FTE
OS4
Finance Staff
Senior Accountant
(0.2FTE)
Finance Accountant
(0.5FTE)
Visiting Staff
5 Headcount
Basma Ellahi
Professor
Match Staff
1.4FTE TBC
SEDD Health Matters
Blue – Core funded
Green – Project funded
Yellow – Funded by partners
Line Management
Matrix Line Management

67. Who we are/what we have have
achieved
• Secured University position within
existing project
• Secured both project funding from
NHS and LEP to support new
programme activity and evaluation
funding Led Leading Places
programme for Shropshire/Cheshire..
• Focus on collaboration and enterprise
relationships with Health Education
Co-operative secured winning tenders
for Office of Students and National
HEE Pharmacy Prescribing programme
to protect market share.
• Member of multiple health and
education boards/Groups including
University Governor Wirral Met,
Academic Healthcare Science
Network Board (Innovation Agency
North West), Staffordshire &
Shropshire Education and Training
Group and both North West and
Shropshire Digital Enablement
Groups.
• International partnerships in global
health and education
• Significant rapid evaluation
experience in NHS and wider
public/private sector
What we are doing now/key
outputs
•Cheshire and Warrington
Health Matters Programme
Phase 2 is now approved for
delivery from December 2019
until November 2023.
•Coordinating activity with
Innovation Agency, SMEs and
JMU/Uclan for Real World
Validation
•Establishing process for
advertising learning opportunity
to be shared with student body
and possible internship
opportunity
•Matching potential SMEs with
relevant academics and offer (5,
30 & 120)
•Recruitment process for support
staff
•Visiting Faculty & consultancy to
add broader methodological
outlook
What we will be doing in the
future/summary of future
outputs
•Current programme contract
ends on 2023
•Establishing pan University
Advisory Board
•Producing upto 40 evaluations
over 3 years until 2023
•Initial assessment of data
readiness in conjunction with
the IA and SME
•Supporting knowledge exchange
through impact case studies
•Developing partnership with
SME to scale up
SEDD Health Matters

68. Next steps
• Monthly briefing to IA
and MCHLG
• Quarterly team to team
meeting with IA
• Map to curricula offer
• Service evaluation – rapid
ethics assessment –
standing item?
ANY
QUESTIONS

69. Cheshire Health MATTERS
Conclusions

70. Cheshire Health MATTERS
Networking