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European Innovation
Academy
7th – 25th July, 2014
Nice, France, 4th edition

The most innovative entrepreneurship summer program!
From idea to an initial tech start up in 15 days
Optogenetics – a simple procedure that uses surgical
lasers to illuminate select neurons, changing the way
you think and feel … about innovation.
We welcome 500 students, professors
and business mentors from
50 countries!
Super Agile Innovation!

Just in a 3 weeks…
The Academy

7 – 25 July, 2014: weeks 1-3

• I: Ideas, customers
• II: Business Models

• III: Prototype & $$
Startup your business in 15 days!
Steve Blank
Why 90% of
new products
and services
fail…
…and You need to practice
Innovators’ Failure
Pitching!!!
Challenge Yourself @ European Innovation Academy!
„Failure is an
event not a
person”.
Fail fast.
Fail cheap.
Fail early.
Go out to fail.
Follow The Innovation F-word!
The Academy

7 – 25 July, 2014: weeks 1-3

• I: Ideas, customers
• II: Business Models

• III: Prototype & $$
Startup your business in 15 days!
Coping with technology change…
New Normal

Usenix Security had a
team of researchers use
off-the-shelf technology
to show how vulnerable
the human brain really
is. With an EEG
(electroencephalograph)
headset attached to the
scalp and software to
figure out what the
neurons firing are trying
to do, it watches for
spikes in brain activity
when the user
recognizes something
like one's ATM PIN
number or a child's face.
Towards Technological Singularity
Who?
Which new customer segments will emerge
in the next 5 years?
YUPPIES

Youg Urban Professionals

YUFFIES

Young Urban Failures

MOBY/DOBY

Mom/Dad Older – Baby Younger

WOOFS

Well Off Older Folks

SKIPPIES

School Kids with Income +
Purchaing Power

SANDWICHERS

Adults caught between caring their
children and their older parents
Customer & Idea Discovery
ARE YOU
SOLVING THE RIGHT
PROBLEM?
Most firms are not and that undermines
their innovation efforts…
Indeed, when developing new products, processes, or even businesses,
most companies aren’t sufficiently rigorous in defining the problems
they’re attempting to solve and articulating why those issues are
important. Without that rigor, organizations miss opportunities, waste
resources, and end up pursuing innovation initiatives that aren’t aligned
with their strategies.
“If I were given one hour to save the planet, I would spend 59
minutes defining the problem and one minute resolving it,”
Albert Einstein said.
The Academy

7 – 25 July, 2014: weeks 1-3

• I: Ideas, customers
• II: Business Models

• III: Prototype & $$
Startup your business in 15 days!
Grow Fast or Die

The Academy technology by Samsung
Customer Discovery, Phase One:
State Your Business Model
Customer Discovery, Phase Two:
"Get Out of the Building" to Test the
Problem: "Do Customers Care?"
Get your team "out of the building" to test the
problem and to answer three key questions:
• Do we really understand the customer's problem?
• Do enough people really care enough about the
problem for this to become a huge business?
• And will they care enough to tell their friends?
The Academy

7 – 25 July, 2014: weeks 1-3

• I: Ideas, customers
• II: Business Models

• III: Prototype & $$
Startup your business in 15 days!
Customer Discovery, Phase Three:
"Get out of the Building" and Test
the Product/Service Solution
24 – 25 July: pitch your ideas to venture capitalists
Acceleration
Methodology

Developed in cooperation: Samsung, Microsoft, Amadeus, UC Berkeley
1 DAY X 15 = start-up
6 ECTS & 12 CP for US students*

Day 1st Part

Day 2nd Part

Theory & Methods
Professors
Consultants
Anayltics

Practice & Prototype
Meet Customers
Business Mentors
Executives
Venture Capitalists
Angels

Listen & Think

Team work

* Independent work apply addition to 15 days in Nice
Execution
Ideas Without Execution Are A Hobby
Customer
Validation

Market
Validation

Limited
Launch

Global
Launch
DEVELOP INTERDICIPLINARITY

IT × Design × Business × Law

TEAM WORK = INNOVATION SUCCESS
how do you collaborate?

http://www.flickr.com/photos/moriza/2565606353/
400
students

100
Start-ups

3
Teamwinners

10
Team-finalists
The Prize 30 000 EUR

The most innovative Start Ups will win €10 000!
• The startup will be selected by venture capitalist.
• VC panel has to confirm high growth business potential.
• The moneyCN will be transfered to your new startup account.
European Innovation Academy Sessions:
• Big Data Business Models
• What is next after cloud?
• Innovators’ Speed Date
• Team Marriage
• Entrepreneurs’ Failure Pitching
Key topics in the course:
• James Bond Innovation Challenge
• Customer Development
• Star Wars Technology Lab
• Innovation Management
• Pitching for Venture Capitalists
• Corporate and Technology Strategy • 3 D Prototyping
• New Product-Service Development • Lego Lab Prototyping
• Creativity and Innovation Culture • Entrepreneur Live Kitchen Kitchen
• Entrepreneurship Spirit and Skills
• High Tech Products Marketing
• Management of IPR
• Business Model Design
• Competitive Forces
• Competing with Business Models
Academy: 60 sessions and lectures from 50 professors and business professionals
Big Data Business Models
in Tourism lndustry
10th July, 2014
Nice, Sophia Antipolis
European Innovation Academy Classroom:
23 online screens, computers and cameras,
sensors to teach innovation and
entrepreneurship

The Academy technology by Samsung
James Bond Innovation Challenge
•
•
•
•
•

Rapid prototyping
Bullet speed problem solving
Master of high tech
Rival your competitors
Smooth operator & networker

Challenge Yourself @ European Innovation Academy Sessions!
Challenge Yourself @ European Innovation Academy Sessions!

Star Wars Tech Lab

Future Tech Roadmaps
Mega & Micro Trends
Technological Singularity
LEGO LAB PROTOTYPING - AN UNIQUE SESSION PRESENTED
ONLY IN EUROPEAN INNOVATION ACADEMY!

Challenge Yourself @ European
Innovation Academy!
European Innovation Academy
technology entrepreneurship summer program is jointly
developed with UC Berkeley

Almost 30 UC Berkeley students participated
last summer @ the Academy
European Innovation Academy Partners
European Innovation Academy Social Program:
Nice, Monaco, Cannes, Corsica
Monaco

Cannes

Nice

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European Innovation Academy Entrepreneurship Summer Program

  • 1. European Innovation Academy 7th – 25th July, 2014 Nice, France, 4th edition The most innovative entrepreneurship summer program! From idea to an initial tech start up in 15 days
  • 2.
  • 3. Optogenetics – a simple procedure that uses surgical lasers to illuminate select neurons, changing the way you think and feel … about innovation.
  • 4.
  • 5. We welcome 500 students, professors and business mentors from 50 countries!
  • 7. The Academy 7 – 25 July, 2014: weeks 1-3 • I: Ideas, customers • II: Business Models • III: Prototype & $$ Startup your business in 15 days!
  • 8.
  • 10. Why 90% of new products and services fail… …and You need to practice Innovators’ Failure Pitching!!! Challenge Yourself @ European Innovation Academy!
  • 11. „Failure is an event not a person”.
  • 12.
  • 13. Fail fast. Fail cheap. Fail early. Go out to fail. Follow The Innovation F-word!
  • 14. The Academy 7 – 25 July, 2014: weeks 1-3 • I: Ideas, customers • II: Business Models • III: Prototype & $$ Startup your business in 15 days!
  • 16.
  • 17. New Normal Usenix Security had a team of researchers use off-the-shelf technology to show how vulnerable the human brain really is. With an EEG (electroencephalograph) headset attached to the scalp and software to figure out what the neurons firing are trying to do, it watches for spikes in brain activity when the user recognizes something like one's ATM PIN number or a child's face.
  • 19.
  • 20. Who? Which new customer segments will emerge in the next 5 years? YUPPIES Youg Urban Professionals YUFFIES Young Urban Failures MOBY/DOBY Mom/Dad Older – Baby Younger WOOFS Well Off Older Folks SKIPPIES School Kids with Income + Purchaing Power SANDWICHERS Adults caught between caring their children and their older parents
  • 21. Customer & Idea Discovery
  • 22. ARE YOU SOLVING THE RIGHT PROBLEM? Most firms are not and that undermines their innovation efforts… Indeed, when developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies. “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.
  • 23. The Academy 7 – 25 July, 2014: weeks 1-3 • I: Ideas, customers • II: Business Models • III: Prototype & $$ Startup your business in 15 days!
  • 24.
  • 25. Grow Fast or Die The Academy technology by Samsung
  • 26. Customer Discovery, Phase One: State Your Business Model
  • 27. Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do Customers Care?" Get your team "out of the building" to test the problem and to answer three key questions: • Do we really understand the customer's problem? • Do enough people really care enough about the problem for this to become a huge business? • And will they care enough to tell their friends?
  • 28. The Academy 7 – 25 July, 2014: weeks 1-3 • I: Ideas, customers • II: Business Models • III: Prototype & $$ Startup your business in 15 days!
  • 29. Customer Discovery, Phase Three: "Get out of the Building" and Test the Product/Service Solution
  • 30.
  • 31. 24 – 25 July: pitch your ideas to venture capitalists
  • 32. Acceleration Methodology Developed in cooperation: Samsung, Microsoft, Amadeus, UC Berkeley
  • 33.
  • 34. 1 DAY X 15 = start-up 6 ECTS & 12 CP for US students* Day 1st Part Day 2nd Part Theory & Methods Professors Consultants Anayltics Practice & Prototype Meet Customers Business Mentors Executives Venture Capitalists Angels Listen & Think Team work * Independent work apply addition to 15 days in Nice
  • 35. Execution Ideas Without Execution Are A Hobby Customer Validation Market Validation Limited Launch Global Launch
  • 36. DEVELOP INTERDICIPLINARITY IT × Design × Business × Law TEAM WORK = INNOVATION SUCCESS
  • 37. how do you collaborate? http://www.flickr.com/photos/moriza/2565606353/
  • 39. The Prize 30 000 EUR The most innovative Start Ups will win €10 000! • The startup will be selected by venture capitalist. • VC panel has to confirm high growth business potential. • The moneyCN will be transfered to your new startup account.
  • 40. European Innovation Academy Sessions: • Big Data Business Models • What is next after cloud? • Innovators’ Speed Date • Team Marriage • Entrepreneurs’ Failure Pitching Key topics in the course: • James Bond Innovation Challenge • Customer Development • Star Wars Technology Lab • Innovation Management • Pitching for Venture Capitalists • Corporate and Technology Strategy • 3 D Prototyping • New Product-Service Development • Lego Lab Prototyping • Creativity and Innovation Culture • Entrepreneur Live Kitchen Kitchen • Entrepreneurship Spirit and Skills • High Tech Products Marketing • Management of IPR • Business Model Design • Competitive Forces • Competing with Business Models Academy: 60 sessions and lectures from 50 professors and business professionals
  • 41. Big Data Business Models in Tourism lndustry 10th July, 2014 Nice, Sophia Antipolis
  • 42. European Innovation Academy Classroom: 23 online screens, computers and cameras, sensors to teach innovation and entrepreneurship The Academy technology by Samsung
  • 43. James Bond Innovation Challenge • • • • • Rapid prototyping Bullet speed problem solving Master of high tech Rival your competitors Smooth operator & networker Challenge Yourself @ European Innovation Academy Sessions!
  • 44. Challenge Yourself @ European Innovation Academy Sessions! Star Wars Tech Lab Future Tech Roadmaps Mega & Micro Trends Technological Singularity
  • 45. LEGO LAB PROTOTYPING - AN UNIQUE SESSION PRESENTED ONLY IN EUROPEAN INNOVATION ACADEMY! Challenge Yourself @ European Innovation Academy!
  • 46. European Innovation Academy technology entrepreneurship summer program is jointly developed with UC Berkeley Almost 30 UC Berkeley students participated last summer @ the Academy
  • 48. European Innovation Academy Social Program: Nice, Monaco, Cannes, Corsica