11. The valley of death.
Congratulations! You’ve spent 2 years and $7.5 million proving
that there is zero demand for your product!
Traditional linear execution:
Cool idea!
Spend
millions
building
it.
Try to find some customers.
Then we’ll
scale it up!
12. “No business plan ever survived first contact
with actual customers”.
- Steve Blank
13.
14.
15.
16. “Customer Validation proves that you have
found a set of customers and a market who react
positively to the product by spending their own
hard-earned money on it”
- Steve Blank
17. “Validated learning is the process of trying out an initial idea
and then measuring it to validate the effect.
Each test of an idea is single iteration in a larger process of
many iterations whereby something is learnt and the lessons
applied to the succeeding tests”.
- Eric Ries, inThe Lean Startup
42. Create Personas who represent your various
customers.
Some customers are more influential than
others, and some customers are easier to reach
than others.
Scaffold your markets.
43.
44. I’m going to tell you right now the most important
thing you will get from these three weeks at the
European Innovation Academy.
45.
46.
47.
48. Thank you.
Now go build some great companies.
#EuropeanInnovationAcademy
<end>