4. Business Model
• Models simplify complexity
• Models change with time and learning
• So it's a model, not a blueprint
5. Amazon – a brief (and loose) history
Wikipedia
https://businessmodelanalyst.com/
6. 1995 – Online Book Seller
• B2C business model
• Online retailer
• Transactional (markup) revenue model
• Focused on US
7. 1998 - Expansion
• Still B2C, online retail
• New countries
• UK and Germany
• New products
• Music CDs
• added more product categories, such as toys,
electronics and tools.
8. 1999 - zShops
• B2B
• Platform service
• Subscription revenue model
• Discontinued
10. 2000 - Amazon Marketplace
• “buy and sell used and collectible items“
• Quickly expanded to new products
• B2B
• Marketplace
• Per unit sale or subscription fees.
• Commission (“referral fees”).
11. 2005 - Amazon Prime
• Free 2-day delivery service
• Now streaming, digital etc
• B2C
• Subscription
12. 2005 - Amazon Mechanical Turk
• On demand crowdsourcing for tasks.
• B2Anyone
• Service
• Transactional
13. 2006 - Fulfilment by Amazon
• Storage and fulfilment solutions for 3rd-
party merchants.
• B2B
• Logistics service
• Fee based
14. 2006 - AWS
• On-demand cloud storage and compute
services for developers.
• B2B
• Also B2G
• Utility and Subscription
15. 2007 - Kindle
• e-Books
• B2C
• Originally retail model
• Now includes Prime