이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은

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The document discusses social media marketing and provides examples of how companies can use social media platforms like Facebook for brand awareness and engagement. It first provides background on the history and growth of social media. It then gives statistics on Facebook usage globally and in South Korea. The rest of the document offers suggestions for content strategies on Facebook brand pages, including sharing ordinary updates, industry-specific strategies, and examples of brand pages for fashion, finance, travel, and airlines. The overall purpose is to illustrate how businesses can leverage social media, specifically Facebook, for marketing and communication with customers.

www.facebook.com/stella.kim.127
stellakim0725@gmail.com

HISTORY OF MEDIA

1908-1996 1996-2006 20

Technology is shifting the power away from the editors, the publishers,
people
the establishment, the media elite. Now it’s the who are in control.

90.8% 77.5% 65.8%

FACEBOOK TWITTER Blog

www.emarketer.com

HOW ABOUT
KOREA?
World top 27th
9,367,300
ACTIVE USERS ON FACEBOOK

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이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은

1. SOCIAL MEDIA MARKETING SANGEUN

2. STELLA

3. KIM

4. www.facebook.com/stella.kim.127 stellakim0725@gmail.com

5. INDEX

10.

11. ? WHAT IS SOCIAL MEDIA

12. MEDIA [|mi:di ] :

13. HISTORY OF MEDIA 1908-1996 1996-2006 20

14. HISTORY OF MEDIA ONE

15. WAY,

16. NO

17. FEEDBACK! 1908-1990 1908-1990 19 1)

18. 이론적인

19. 지식

20.

21. 2)

22. 전체적인

23. 흐름

24.

25. 현장에서 직접 경험한 자신의 이야기

26. Technology is shifting the power away from the editors, the publishers, people the establishment, the media elite. Now it’s the who are in control.

27. www.blog.socialmaximizer.com

28.

29. LEADING

30. REASONS

31. THAT

32. COMPANIES

33. IN

34. S.KOREA

35. USE

36. SOCIAL

37. NETWORKS,

38. JULY

39. 2012 Improve customer communications and relationship 67.5% Improve business (brand) image 51.7% Enhance brand awareness 42.5% Establish owned media channel 36.7% Vitalise Customer events and promotion 28.3% Issue and crisis management 13.3% Collect customer feedback 12.5% www.emarketer.com

40. SOCIAL

41. MEDIA

42. SITE

43. USED

44. BY

45. COMPANIES

46. IN

47. SOUTH

48. KOREA, JULY

49. 2012

50. 90.8% 77.5% 65.8% FACEBOOK TWITTER Blog www.emarketer.com

51. ? WHY WHY