Presentation by Innovation Network's Johanna Morariu and Ann K. Emery at the Joint Affinity Groups Unity Conference, held June 6, 2014 in Washington, DC.
9. Dataviz Design Process
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Reduce the clutter2
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Directly label
Emphasize key findings with color
Summarize your story in the title5
Select your story
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Are you doing it right?
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15. 1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
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0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
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0 20 40 60 80 100
16. Directly label
Lose the legend—place details right next to the data
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DC
Maryland
Virginia
Category 1
Category 2
Category 3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
17. 1 Emphasize key findings with color
Choose a custom color palette—no default colors
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18. 1 Emphasize key findings with color
Guide the reader’s eye with your action color
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19. Summarize your story in the title
Add captions or annotations when more details are needed
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