Based on Napa Technology's new survey on how wine sampling in grocery stores is impacting sales. Input from Ed Cook from Harris Teeter and Jack Robertiello.

1. A N G E L S M I T H
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HOW WINE SAMPLING IN GROCERY
AND RETAIL IMPACTS SALES
CURRENT TRENDS IN RETAIL WINE SALES
Tuesday, August 27, 13

2. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
DOES WINE
SAMPLING
POSITIVELY
IMPACT
GROCERY
SALES?
Photo by Horia Varlan©2012 ANGELSMITH, INC.
Tuesday, August 27, 13

3. A N G E L S M I T H
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97% OF THOSE SURVEYED
SAID, YES.
SAMPLING WORKS.
INDEED
Tuesday, August 27, 13

4. A N G E L S M I T H
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CONSUMERS ARE BETWEEN 5-25%
MORE LIKELY TO PURCHASE
A WINE THEY’VE SAMPLED
Tuesday, August 27, 13

5. A N G E L S M I T H
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NEXT BIGGEST:
25% ++
BIGGEST RESPONSE:
5 - 10%
Tuesday, August 27, 13

6. A N G E L S M I T H
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POINT OF INTEREST:
THOSE WERE THE LOWEST
AND HIGHEST OPTIONS IN
THE SURVEY, MEANING
THERE’S NO GRADUAL
INCREASE.
WHYTHEBIGLEAP?
Tuesday, August 27, 13

7. A N G E L S M I T H
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WHAT’S BEHIND
THE BIG LEAP?
SAMPLING
FREQUENCY
PAIREDWITH
ON SITE
EDUCATION
Tuesday, August 27, 13

8. A N G E L S M I T H
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for
FREQUENCY OF
SAMPLING
Tuesday, August 27, 13

9. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
Another
S H A R P
S P L I T
©2012 ANGELSMITH, INC.
for
FREQUENCY OF
SAMPLING
Tuesday, August 27, 13

10. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.
Tuesday, August 27, 13

11. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
6O%HAVE EXPERTS
CURATING SAMPLING
©2012 ANGELSMITH, INC.
Tuesday, August 27, 13

12. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
CONSUMERS ARE
EDUCATED &THRIFTY WITH
A SENSE OF ADVENTURE
Tuesday, August 27, 13

13. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
CONSUMERS ARE
EDUCATED &THRIFTY WITH
A SENSE OF ADVENTURE
59.4%
WANTMOREVARIETAL
SELECTIONS
37.8%
WANTMORE
SELECTIONSAT
EVERYDAYPRICE
POINTS
43.1%
JUSTWANTMORE
WINE,BOTHWHAT
THEYKNOWAND
WHATTHEYDON’T
Tuesday, August 27, 13

14. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.
Tuesday, August 27, 13

15. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
57% “average” price point
BETWEEN $11 AND $20
©2012 ANGELSMITH, INC.
Tuesday, August 27, 13

16. A N G E L S M I T H
1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8©2012 ANGELSMITH, INC.
CONSUMERS ARE LOOKING FOR AN
EXPERIENCE, NOT JUST A PLACE TO SHOP
RETAILERS RESPOND WITH
IN-STORE DINING
AND EDUCATION
LARGER SELECTION
OF WINES AT ALL
PRICE POINTS
LESS EMPHASIS ON
POINTS OF ORIGIN
HEAR THE EXPERTS
WEBINAR
SEPTEMBER 5, 2013
11:00 A.M. PDT
Space is limited.
Reserve your Webinar seat now at:
https://www4.gotomeeting.com/register/164093623
Jack Robertiello
Wine Industry Thought Leader & Reporter Ed Cook
Harris Teeter
Tuesday, August 27, 13