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Understanding the social media landscape and channels.
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Understanding the social media landscape and channels.
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Marketing
Definition of internet Web 1, Web 2, Web 3 Reasons for digital marketing Digital marketing platforms Definition of social media Benefits of using social media
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Understanding the social media landscape and channels.
- Understanding the Social Media Landscape & Channels S E R G I O P I N Z O N
- Internet Intranet (employees) Extranet • Suppliers • Partners • Marketers • Customers DEFINITION OF INTERNET
- WHAT IS WEB 1, 2, 3?
- WEB 1, 2, 3 Web 1. Online communities, internet browsers, e-businesses, and more. Web 2. It is not only accessible from companies and media giant and also from independent professionals and individuals through their social media pages, blogs, YouTube channels and many other possible ways. Web 3. Merging of traditional and social media. Increase in wireless networking, cloud computing, sharable information between organisations, wearable devices, big data and much more.
- Reason for digital marketing • Getting closer to customers • Understanding customer better • Adding value to products • Boosting sales This Photo by Unknown Author is licensed under CC BY
- Digital marketing platforms Browsers Apps Emails Social network Video platforms Augmented reality Touchscreen, Bluetooth QR codes
- Digital OUT OF HOME Billboards Digital advertisements at Train stations Bus shelters Airports Shopping malls Waiting rooms
- Opening story
- What is social media? You are being social Media because it is published on the web. Brand awareness Networking or building relationship.
- Your details are not safe online. Or are they? What are the benefits of social media ?
- Benefits of using social media It is free. You have a huge audience. It is another communication tool. You can engage easily with your customers You will have a visible presence on the web You receive real- time feedback
- SOCIAL MEDIA CHANNELS Social networking Blogs Video and image sharing sites Review sites Wikis Social bookmarking sites Mobile applications
- SOCIAL NETWORKING ü Facebook ü Twitter ü LinkedIn ü Instagram
- REVIEW SITES AND BOOKMARKING SITES ü Trip advisor ü True locals ü Google ü Twitter
- OTHER SOCIAL MEDIA CHANNELS • Groupon • Scoopon • Zomato • Amazon • Wish • Alibaba
- WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING VS. SOCIAL MEDIA MARKETING: ?
- SOCIAL MEDIA MARKETING (SMM) ¡Social Media Marketing (SMM) refers to the process of gaining website traffic or attention
- According to Content Marketing Institute (2017): CONTENT MARKETING
- EXAMPLE OF DIFFERENT CONTENT MARKETING Find ingredients to prepare tacos A blog such a recipe A short video of someone preparing tacos Specific email notification.
- COMMON CONTENT MARKETING GAPS LACK OF STRATEGIES LACK OF ORGANIZATION LACK MEASUREMENT
- THE KEY QUESTIONS OF CONTENT MARKETING Real difference to your audience lives in relation to the products or services you are offering. Our choices are governed by habit so provide value consistently, over the long term. Create content that you can measure their success. Distribute and promote your content (email marketing, paid advertising).
- Key principles of content marketing To connect with people To get information To be entertained. Authentic Resourceful Credible
- Recommendations Elaborate a competitor and industry analysis Have a strategic plan behind your social media supported with more appealing content
- Competitor analysis
- More appealing content PROMOTIONS SHOWCASING YOUR STAFF YOUR CONCEPT CUSTOMER REVIEWS
- Highlight more of your service/ products This Photo by Unknown Author is licensed under CC BY-SA
- Educate your customers about your value proposition
- Listen to your customers This Photo by Unknown Author is licensed under CC BY-SA-NC
- üCreate events üWebsites like groupon, scoopon, Zomato to promote your brand. üCollaborations and use of influencers Connect with your relevant community
- Effective digital marketing strategies WHAT ? OBJECTIVES STRATEGIES WHO? TARGET MARKET WHERE? TECHNOLOGY
- Homework 1- Watch the essential viewing video ‘Gary Kovacs: Track the Trackers’ and The social dilemma documentary and please answer the following: • Were you aware of the degree your online behaviours are being tracked by marketers? • What are your views on online privacy.
- Homework 2- I encourage you to read and leave me a comment in the following blogs: https://www.pinzonand.co/blog/How%20to%20start%20a%20strong%2 0marketing%20strategy https://www.pinzonand.co/blog/zero-moment-of-truth-zmot-in-marketing
- PINZON & CO PINZON & CO
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