Understanding your brand in the digital age Online value proposition Brand story Be consistent Know the audience Communicate the problem you solve Build your character Connect with your community Elements of value pyramid Functional Emotional Life changing Social impact

1. Understanding your
brand in the digital age
Sergio Pinzon

2. We have
studied so far
Digital marketing strategies
Customer journey
Reviewing marketing goals
Value proposition

3. Online value proposition
+ Why you are better option when compared with your
competitors
+ Your brand story

4. The importance of value proposition
+ Well-designed online businesses make many consumer
interactions easier and more convenient. Mainly digital
companies thus excel on saves time and avoids hassles.

5. 1. Be consistent
2. Know the audience
3. Communicate the
problem you solve
“we are a brand that
cares about providing
sustainable shoes without
the harsh cost”
4. Build your character
5. Connect with your
community

6. ELEMENTS
OF VALUE
PYRAMID

7. ELEMENTS OF VALUE PYRAMID
The more of these companies fulfil the more they are
able to retain loyalty.

8. SIX MOST PROMINENT
VALUES

9. SIX MOST
PROMINENT
VALUES

10. SIX MOST PROMINENT VALUES

11. CASE STUDIES

12. REMINDER
Last quiz on canvas this week
(week 6 quiz)
Same format as the last ones
Content tested =Week 1-5

13. Thank you