Digital marketing campaign 5s approach to creating objectives/GOALS Sell Grow sales Speak Get closer to customers through dialogue and participation Serve Add value Save Save costs Sizzle Extending your brand online

1. Reviewing
Digital
Marketing
goals
Tutorial 4- Week 5
Sergio Pinzon

2. FIVE Ds
Digital devices
• Smartphones
• Tablets
• Desktop
computers
• TVs and gaming
devices.
Digital platforms
• Major platforms
Facebook,
Instagram,
YouTube,
Twitter and
LinkedIn.
Digital media
• Advertising
• Email and
messaging
• Search engines
• Social networks.
Digital data
• Insights
Digital
technology
• Websites
• Mobile apps to
in-store kiosks
• Email
campaigns

3. 5s approach to
creating
objectives/GOALS
Sell Grow sales
Speak
Get closer to customers
through dialogue and
participation
Serve Add value
Save Save costs
Sizzle
Extending your brand
online

4. What is a Digital Campaign?
- Digital marketing campaigns are coordinated actions intended to
achieve a specific business goal.
- A campaign is a process, not a single event that is made up of
numerous steps and parts
- A lot of the time, campaigns feature the same product/service across
multiple platform simultaneously (to increase impact and
memorability)

5. Today
Read the article and answer the
questions

6. DISCUSSION

7. Beyond the class-
Samsung MEDITATION CAMPAIGN
https://www.gumstudios.nyc/sag/samsung-meditation

8. REMINDER
The Week 5 online quiz is available for 72 hours up until Friday 5pm Week 5
• One attempt
• Content from Week 1-4
• Multiple Choice