1. GLOBAL
DISTRIBUTION
AND LOGISTICS
SERGIO PINZON

2. AGENDA
Presentation Tutorial Homework

3. THE INTERNATIONAL MARKETING FORCES
Cultural
Environment
Economic
Environment
Political
Environment
and Trade

4. SEGMENTATION, TARGETING & POSITIONING
Research
Market Entry
Market
selection

5. UPCOMING TOPICS
Global distribution and
logistics (today)
(Trivia)
Pricing
(Matching)
Marketing communications
and social networks
(Role play)
The future of international
marketing
(Jigsaw)

7. RULES
¡ We will have 6 questions
¡ There will be approximately 2 minute
per question (one to discuss and 1 to
answer)
¡ Each question will be worth 1 point;
you must get the full answer for it to
be considered correct
¡ The winner will be the team at the end
of the round with the most points
¡ A more extensive respond will give you
double marks. The group who raise
their hands can answer the question

8. 1- HOW HAS THE
INTERNET
CHANGED
SHOPPING
BEHAVIORS?
NAME 3

9. 2- HOW THE
EVOLUTION OF THE
INTERNET HAS
IMPACTED ON
RETAIL SPACES?
NAME 3

10. 3- WHAT ARE THE
RELEVANT
CONSIDERATION FOR
FINDINDG &
SCREENING POTENTIAL
DISTRIBUTORS?

12. 5- WHAT IS
GREY MARKET?
a) It is a trademark issue
b) A pricing issue
c) A distribution issue
d) All of them

13. 6- WHAT ARE
THE CAUSES
AND
SOLUTIONSOF
GREY
MARKETS?

14. ALIBABA’S GLOBAL HEADQUARTERS
https://www.youtube.com/watch?v=fCJy0qY6NYI

15. HOMEWORK
¡Read content for week 11