Foreign market selection and entry.pdf
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How can companies improve their new product development process and increase their market presence? What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines? What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues? Discuss the impact of the internet and technology in making a firm global, creating new products
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Foreign market selection and entry.pdf
- 1. Tutorial 9- Foreign market selection and entry Sergio Pinzon
- 4. Discussion 1) How can companies improve their new product development process and increase their market presence?/What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines? 2) What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues? 3) Discuss the impact of the internet and technology in making a firm global, creating new products
- 5. KFC in China ABC Soy sauce in Indonesia Brand management strategies